Grosses

'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Tue, Nov. 23 2010

Wide (1000+)

#TitleTue, Nov. 23 2010LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$10,264,35317%4,125--$2,488$144,067,1851Warner Bros.
2Megamind$2,087,00838%3,779-170$552$112,914,6273Paramount / DreamWorks
3Unstoppable (2010)$1,550,32337%3,2092$483$44,550,9262Fox
4Due Date$1,254,28437%3,229-136$388$74,602,8913Warner Bros.
5The Next Three Days$791,10228%2,564--$309$7,950,8361Lionsgate
6Morning Glory (2010)$679,62242%2,54426$267$20,982,9682Paramount
7Skyline$446,86524%2,8833$155$18,580,0002Universal / Rogue
8Red (2010)$360,33440%2,034-844$177$84,207,8306Summit
9For Colored Girls$214,50713%1,216-911$176$34,844,3873Lionsgate
10Secretariat$148,48234%1,010-1009$147$56,637,7567Disney
11Paranormal Activity 2$120,56127%1,101-1302$110$83,798,7235Paramount

Limited (100 — 999)

#TitleTue, Nov. 23 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$150,18125%386211$389$3,994,8263Summit
2The Social Network$130,54635%571-517$229$89,471,8448Sony / Columbia
3127 Hours$125,60421%10886$1,163$2,131,9013Fox Searchlight
4Jackass 3D$120,04736%687-920$175$116,303,0706Paramount
5Saw 3D$114,76632%806-1170$142$45,488,8304Lionsgate
6Life As We Know It$77,28642%558-681$139$51,762,8657Warner Bros.
7Guzaarish$50,33666%108--$466$568,7741UTV
8Despicable Me$46,96540%268-5$175$249,249,84020Universal
9Hereafter$35,34818%403-1288$88$32,250,8346Warner Bros.
10Alpha and Omega$32,58438%252129$129$24,859,30710Lionsgate
11The Town$26,94523%165-210$163$91,031,12410Warner Bros.
12Waiting for 'Superman'$25,33043%118-86$215$6,173,4929Paramount Vantage
13Conviction$24,27242%190-303$128$6,479,1226Fox Searchlight
14Inception$23,09924%198-64$117$292,109,78419Warner Bros.
15Wall Street: Money Never Sleeps$13,73647%185-64$74$52,339,1649Fox
16Legend of the Guardians: The Owls of Ga'Hoole$9,4899%138-102$69$54,488,3109Warner Bros.

Platform (1 — 99)

#TitleTue, Nov. 23 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$63,56666%571$1,115$18,457,09336Warner Bros. / IMAX
2Under the Sea 3D$13,73351%13-1$1,056$24,879,45493Warner Bros. / IMAX
3Stone$5,47233%55-32$99$1,721,4217Relativity / Overture
4Nowhere Boy$4,01154%60-51$67$1,401,0777Weinstein Company
5It's Kind of a Funny Story$3,72318%46-21$81$6,356,9367Focus
6Let Me In$3,15321%85-58$37$12,120,5878Relativity / Overture
7Catfish$1,43022%13-12$110$3,223,75310Universal / Rogue
8Wild Target$787-10%72$112$66,3574Freestyle
9Jack Goes Boating$5939%18-16$33$523,06010Relativity / Overture
10The Tillman Story$37822%11-10$34$789,54114Weinstein Company