Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Fri, Nov. 26 2010

Wide (1000+)

#TitleFri, Nov. 26 2010LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$20,832,65182%4,1250$5,050$190,801,6792Warner Bros.
2Tangled$19,548,825142%3,603--$5,426$39,488,0711Disney
3Megamind$5,254,305158%3,411-368$1,540$122,897,4614Paramount / DreamWorks
4Unstoppable (2010)$4,620,46381%3,183-26$1,452$53,630,1813Fox
5Burlesque$4,537,66382%3,037--$1,494$9,890,1321Sony / Screen Gems
6Love and Other Drugs$3,815,59898%2,455--$1,554$7,977,9691Fox
7Faster (2010)$3,234,35572%2,454--$1,318$6,714,0421CBS Films
8Due Date$2,828,23564%2,555-674$1,107$80,521,3584Warner Bros.
9The Next Three Days$1,815,18480%2,5640$708$11,524,1332Lionsgate
10Morning Glory (2010)$1,599,46091%2,441-103$655$24,029,9733Paramount
11Skyline$439,93073%1,189-1694$370$19,514,2803Universal / Rogue

Limited (100 — 999)

#TitleFri, Nov. 26 2010LocationsAvg.TotalWks.Dist.
1127 Hours$657,217118%293185$2,243$3,368,5024Fox Searchlight
2Fair Game (2010)$589,194169%39610$1,488$4,987,8024Summit
3Red (2010)$566,61482%914-1120$620$85,308,3417Summit
4For Colored Girls$533,329170%605-611$882$35,735,4064Lionsgate
5The Social Network$282,064115%291-280$969$89,998,8979Sony / Columbia
6Secretariat$275,52093%501-509$550$57,175,6118Disney
7Despicable Me$139,650262%266-2$525$249,501,21021Universal
8The Town$118,055171%318153$371$91,232,96011Warner Bros.
9Paranormal Activity 2$88,401107%279-822$317$83,973,9546Paramount
10Jackass 3D$75,88286%183-504$415$116,457,6277Paramount
11Easy A$71,888189%251146$286$57,791,68311Sony / Screen Gems
12Life As We Know It$60,22981%249-309$242$51,885,8678Warner Bros.
13Alpha and Omega$60,150234%228-24$264$24,972,18011Lionsgate
14Saw 3D$50,81199%145-661$350$45,590,3615Lionsgate
15Inception$48,057102%144-54$334$292,206,34620Warner Bros.
16Hereafter$28,14874%202-201$139$32,408,5027Warner Bros.
17Legend of the Guardians: The Owls of Ga'Hoole$24,927268%130-8$192$54,532,68510Warner Bros.

Platform (1 — 99)

#TitleFri, Nov. 26 2010LocationsAvg.TotalWks.Dist.
1The King's Speech$119,052--4--$29,763$119,0521Weinstein Company
2Hubble 3D$80,928289%570$1,420$18,644,78837Warner Bros. / IMAX
3Guzaarish$59,167-19%96-12$616$761,7602UTV
4Conviction$26,463184%86-104$308$6,523,9937Fox Searchlight
5The Nutcracker in 3D$24,145109%45--$537$45,7401Freestyle Releasing
6Waiting for 'Superman'$23,693284%69-49$343$6,215,92410Paramount Vantage
7Under the Sea 3D$21,971480%130$1,690$24,907,62894Warner Bros. / IMAX
8Wall Street: Money Never Sleeps$16,977131%90-95$189$52,372,75210Fox
9Stone$5,645235%23-32$245$1,731,0288Relativity / Overture
10Nowhere Boy$4,93786%40-20$123$1,412,2198Weinstein Company
11Catfish$3,330118%9-4$370$3,229,87311Universal / Rogue
12Wild Target$3,125230%6-1$521$71,7495Freestyle
13Let Me In$2,556179%31-54$82$12,125,3209Relativity / Overture
14Jack Goes Boating$1,2841046%9-9$143$525,14911Relativity / Overture
15The Tillman Story$996174%132$77$791,15915Weinstein Company
16Winter's Bone$224--2-2$112$6,225,94325Roadside Attractions
17Cool It$153--1-41$153$57,1853Roadside Attractions