Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Tue, Nov. 30 2010

Wide (1000+)

#TitleTue, Nov. 30 2010LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$2,278,481-3%4,1250$552$223,673,7722Warner Bros.
2Tangled$1,697,522-4%3,603--$471$72,174,9891Disney
3Burlesque$1,031,77218%3,037--$340$19,208,2321Sony / Screen Gems
4Love and Other Drugs$856,42122%2,455--$349$15,459,2161Fox
5Faster (2010)$675,44212%2,454--$275$13,279,6831CBS Films
6Unstoppable (2010)$665,62313%3,183-26$209$61,696,8473Fox
7Due Date$503,3475%2,555-674$197$85,841,8054Warner Bros.
8The Next Three Days$399,73523%2,5640$156$15,115,6772Lionsgate
9Megamind$382,415-7%3,411-368$112$131,014,2254Paramount / DreamWorks
10Morning Glory (2010)$292,48627%2,441-103$120$26,862,7333Paramount
11Skyline$77,805-7%1,189-1694$65$20,376,8253Universal / Rogue

Limited (100 — 999)

#TitleTue, Nov. 30 2010LocationsAvg.TotalWks.Dist.
1127 Hours$156,90718%293185$536$4,710,3874Fox Searchlight
2Fair Game (2010)$107,15316%39610$271$6,157,9454Summit
3Red (2010)$78,7595%914-1120$86$86,271,0257Summit
4For Colored Girls$63,459-12%605-611$105$36,699,9644Lionsgate
5Secretariat$38,4163%501-509$77$57,622,8088Disney
6The Social Network$37,1375%291-280$128$90,496,3819Sony / Columbia
7The Town$28,65019%318153$90$91,482,44411Warner Bros.
8Despicable Me$15,830-1%266-2$60$249,756,47521Universal
9Jackass 3D$15,60510%183-504$85$116,593,5617Paramount
10Paranormal Activity 2$13,0950%279-822$47$84,131,8846Paramount
11Life As We Know It$10,36417%249-309$42$51,999,2418Warner Bros.
12Saw 3D$10,05410%145-661$69$45,690,0615Lionsgate
13Inception$10,02924%144-54$70$292,295,87220Warner Bros.
14Alpha and Omega$7,7339%228-24$34$25,092,82211Lionsgate
15Hereafter$7,65935%202-201$38$32,374,6787Warner Bros.
16Legend of the Guardians: The Owls of Ga'Hoole$4,581-7%130-8$35$54,589,00010Warner Bros.

Platform (1 — 99)

#TitleTue, Nov. 30 2010LocationsAvg.TotalWks.Dist.
1The King's Speech$31,016-10%4--$7,754$420,8821Weinstein Company
2Hubble 3D$28,64620%570$503$18,774,85537Warner Bros. / IMAX
3Guzaarish$14,16036%96-12$148$915,2232UTV
4Conviction$6,726-12%86-104$78$6,585,3547Fox Searchlight
5Waiting for 'Superman'$4,617-59%69-49$67$6,268,79810Paramount Vantage
6Wall Street: Money Never Sleeps$4,08230%90-95$45$52,408,39010Fox
7Under the Sea 3D$3,013-32%130$232$24,946,25594Warner Bros. / IMAX
8Nowhere Boy$2,773147%40-20$69$1,426,1718Weinstein Company
9The Nutcracker in 3D$2,548-17%45--$57$93,1481Freestyle Releasing
10Stone$2,05246%23-32$89$1,745,5198Relativity / Overture
11Wild Target$909-12%6-1$152$78,3645Freestyle
12Jack Goes Boating$89794%9-9$100$530,20411Relativity / Overture
13Catfish$81020%9-4$90$3,235,85811Universal / Rogue
14Let Me In$57117%31-54$18$12,130,5429Relativity / Overture
15The Tillman Story$433127%132$33$793,54915Weinstein Company
16Cool It$155109%1--$155$58,1793Roadside Attractions
17Winter's Bone$1208%2--$60$6,226,59625Roadside Attractions