Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Sat, Dec. 4 2010

Wide (1000+)

#TitleSat, Dec. 4 2010LocationsAvg.TotalWks.Dist.
1Tangled$9,947,51093%3,6030$2,761$90,055,8292Disney
2Harry Potter and the Deathly Hallows: Part 1$7,446,07455%4,1250$1,805$239,748,4823Warner Bros.
3Unstoppable (2010)$2,747,68246%3,152-31$872$67,423,6924Fox
4Burlesque$2,549,03828%3,0370$839$25,400,2242Sony / Screen Gems
5Love and Other Drugs$2,347,20619%2,4583$955$21,246,6532Fox
6Megamind$2,336,61099%3,173-238$736$135,187,5055Paramount / DreamWorks
7Due Date$1,825,14635%2,450-105$745$89,930,1345Warner Bros.
8Faster (2010)$1,686,79138%2,47016$683$17,189,0582CBS Films
9The Warrior's Way$1,160,7734%1,622--$716$2,280,6481Relativity Media
10The Next Three Days$1,151,05242%2,236-328$515$17,691,3673Lionsgate
11Morning Glory (2010)$744,84835%2,263-178$329$28,628,0534Paramount

Limited (100 — 999)

#TitleSat, Dec. 4 2010LocationsAvg.TotalWks.Dist.
1127 Hours$680,57336%433140$1,572$6,175,0455Fox Searchlight
2Fair Game (2010)$452,10963%43640$1,037$7,065,1535Summit
3Red (2010)$348,03550%779-135$447$86,999,3518Summit
4For Colored Girls$209,37562%485-120$432$37,145,9605Lionsgate
5Skyline$196,42558%578-611$340$20,839,7954Universal / Rogue
6The Social Network$193,77472%260-31$745$90,872,42510Sony / Columbia
7Despicable Me$97,99080%28014$350$249,939,64022Universal
8Legend of the Guardians: The Owls of Ga'Hoole$91,04367%322192$283$54,742,39511Warner Bros.
9The Town$90,23547%3180$284$91,684,17712Warner Bros.
10Easy A$59,66132%229-22$261$58,094,78112Sony / Screen Gems
11Jackass 3D$49,97840%180-3$278$116,708,0498Paramount
12Paranormal Activity 2$44,52437%200-79$223$84,233,5367Paramount
13Life As We Know It$43,08221%208-41$207$52,097,9949Warner Bros.
14Inception$30,90146%117-27$264$292,368,52921Warner Bros.
15Conviction$30,81258%10721$288$6,646,4188Fox Searchlight
16The Nutcracker in 3D$22,990103%11570$200$133,0622Freestyle Releasing
17Hereafter$22,55560%114-88$198$32,424,7528Warner Bros.

Platform (1 — 99)

#TitleSat, Dec. 4 2010LocationsAvg.TotalWks.Dist.
1Black Swan$543,44331%18--$30,191$959,2651Fox Searchlight
2The King's Speech$137,41061%62$22,902$706,2742Weinstein Company
3I Love You Phillip Morris$44,68446%6--$7,447$75,3071Roadside Attractions
4Hubble 3D$41,7037%570$732$18,915,22738Warner Bros. / IMAX
5The Polar Express (2010 re-issue)$37,648132%15--$2,510$152,8155Warner Bros.
6Guzaarish$25,83968%58-38$446$972,4363UTV
7Waiting for 'Superman'$15,1088%8516$178$6,310,02711Paramount Vantage
8Wall Street: Money Never Sleeps$10,85169%59-31$184$52,433,24411Fox
9Under the Sea 3D$10,39634%130$800$24,982,07295Warner Bros. / IMAX
10Nowhere Boy$6,28242%23-17$273$1,440,3689Weinstein Company
11Wild Target$5,25052%137$404$88,5546Freestyle
12Stone$4,87120%22-1$221$1,757,7129Relativity / Overture
13The Tillman Story$2,434106%141$174$797,93416Weinstein Company
14Let Me In$1,30516%0-31--$12,134,11810Relativity / Overture
15Jack Goes Boating$80955%90$90$532,79912Relativity / Overture
16Cool It$56766%1514$38$59,3164Roadside Attractions
17Winter's Bone$205-88%20$103$6,228,74526Roadside Attractions