Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Tue, Dec. 14 2010

Wide (1000+)

#TitleTue, Dec. 14 2010LocationsAvg.TotalWks.Dist.
1The Chronicles of Narnia: The Voyage of the Dawn Treader$1,727,7675%3,555--$486$27,370,9351Fox
2The Tourist$1,675,61123%2,756--$608$19,510,9111Sony / Columbia
3Tangled$1,002,18615%3,565-38$281$117,269,8243Disney
4Harry Potter and the Deathly Hallows: Part 1$803,09811%3,577-548$225$259,196,9474Warner Bros.
5Burlesque$451,02731%2,876-161$157$33,337,3303Sony / Screen Gems
6Love and Other Drugs$419,12832%2,240-218$187$28,365,8933Fox
7Unstoppable (2010)$355,46618%2,967-185$120$74,885,7015Fox
8Due Date$301,16711%1,990-460$151$95,493,2516Warner Bros.
9Faster (2010)$203,52919%2,106-364$97$21,712,0953CBS Films
10Megamind$194,3799%2,425-748$80$140,591,4366Paramount / DreamWorks
11The Next Three Days$133,22229%1,426-810$93$20,537,7254Lionsgate
12The Warrior's Way$125,4047%1,6220$77$5,194,8302Relativity Media
13Morning Glory (2010)$71,90526%1,004-1259$72$30,329,5825Paramount

Limited (100 — 999)

#TitleTue, Dec. 14 2010LocationsAvg.TotalWks.Dist.
1127 Hours$141,14421%416-17$339$8,508,4736Fox Searchlight
2Fair Game (2010)$63,95624%4360$147$8,322,6966Summit
3Red (2010)$51,66019%564-215$92$87,991,8589Summit
4The Social Network$40,61831%227-33$179$91,467,95211Sony / Columbia
5The Town$18,24415%255-63$72$91,981,11013Warner Bros.
6Despicable Me$17,85017%255-25$70$250,285,42023Universal
7Skyline$16,6209%277-301$60$21,285,0355Universal / Rogue
8Legend of the Guardians: The Owls of Ga'Hoole$14,92212%288-34$52$55,060,95212Warner Bros.
9For Colored Girls$13,686-4%243-242$56$37,561,3976Lionsgate
10Jackass 3D$7,13428%108-72$66$116,844,9729Paramount
11Life As We Know It$6,19411%120-88$52$52,221,67710Warner Bros.
12Inception$6,00615%108-9$56$292,473,45822Warner Bros.
13Paranormal Activity 2$4,655-19%125-75$37$84,344,4878Paramount

Platform (1 — 99)

#TitleTue, Dec. 14 2010LocationsAvg.TotalWks.Dist.
1Black Swan$475,89612%9072$5,288$6,485,5142Fox Searchlight
2The King's Speech$84,65431%1913$4,455$1,673,2543Weinstein Company
3The Fighter$37,90225%4--$9,476$368,1881Paramount
4Hubble 3D$25,73024%570$451$19,198,46539Warner Bros. / IMAX
5I Love You Phillip Morris$18,0587%3528$516$339,3672Roadside Attractions
6The Polar Express (2010 re-issue)$11,88470%150$792$352,1946Warner Bros.
7Waiting for 'Superman'$8,44410%55-30$154$6,388,01012Paramount Vantage
8Conviction$5,93839%75-32$79$6,744,2509Fox Searchlight
9Under the Sea 3D$5,60123%11-2$509$25,045,09696Warner Bros. / IMAX
10The Tempest$5,0334%5--$1,007$52,2921Disney
11Hereafter$4,06727%87-27$47$32,497,9709Warner Bros.
12Hemingway's Garden of Eden$1,652-11%14--$118$15,9191Roadside Attractions
13Stone$1,42449%19-3$75$1,779,65710Relativity / Overture
14The Nutcracker in 3D$1,105-6%37-78$30$192,8433Freestyle Releasing
15Jack Goes Boating$97737%4233$23$540,49613Relativity / Overture
16Wild Target$8558%10-3$86$118,8357Freestyle
17Frankie & Alice (2010)$5287%1--$528$8,7891Freestyle Releasing
18Winter's Bone$249-37%31$83$6,233,07327Roadside Attractions
19Cool It$13835%10-5$14$62,2075Roadside Attractions