Grosses

'Dawn of the Planet of the Apes' Conquers the Box Office with $73.0M DebutJuly 13, 2014 08:20 AM

by Daniel Garris

Fox's Dawn of the Planet of the Apes was off to a strong start this weekend with an estimated $73.0 million. The 3D sci-fi action sequel opened ahead of its lofty pre-release expectations and an impressive 33 percent stronger than the $54.81 million debut of 2011's Rise of the Planet of the Apes. Dawn of the Planet of the Apes was helped out by a number of factors this weekend, including very strong critical reviews, the already strong reception to Rise of the Planet of the Apes, a relatively empty marketplace for the middle of July and the added advantage of higher priced 3D admissions (which Rise of the Planet of the Apes didn't have).

Dawn of the Planet of the Apes opened with $27.73 million on Friday (which included an estimated $4.1 million from late night shows on Thursday), fell 8 percent on Saturday to take in $25.500 million and is estimated to decline 22.5 percent on Sunday to gross $19.78 million. That places the film's estimated opening weekend to Friday ratio at an encouraging 2.63 to 1. Dawn of the Planet of the Apes received a solid A- rating on CinemaScore, which is also an encouraging sign. Going forward, the film will hope to follow in the footsteps of Rise of the Planet of the Apes, which held up very nicely back in 2011 (that film registered a total gross to opening weekend ratio of 3.23 to 1).

After topping the box office for the past two weeks; Transformers: Age of Extinction fell to second this weekend with an estimated $16.5 million. The fourth installment of Paramount's blockbuster sci-fi action franchise fell a sharp 55 percent, as it took a clear hit from the arrival of Dawn of the Planet of the Apes in the marketplace this weekend. Transformers: Age of Extinction surpassed the $200 million mark this weekend and has grossed $209.03 million through 17 days of release. While that is in line with the lower end of expectations, it also places the film a significant 27 percent behind the $287.87 million 17-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy was down one spot from last weekend to claim third with an estimated $12.91 million. The Melissa McCarthy comedy vehicle was down a solid 40 percent, though it should also be noted that last weekend's performance was deflated a bit by the film's Wednesday opening. Tammy continues to perform well (especially with its modest price tag in mind) with a twelve-day take of $57.35 million. That places the film 38 percent behind the $92.64 million twelve-day take of last year's The Heat. Tammy will face new direct competition next weekend when Sony releases fellow comedy Sex Tape on Friday.

High-profile holdovers 22 Jump Street and How to Train Your Dragon 2 claimed fourth and fifth place this weekend with respective estimated takes of $6.7 million and $5.87 million. Sony's 22 Jump Street was down just 32 percent from last weekend, while Fox's How to Train Your Dragon 2 fell 35 percent. Both films were aided this weekend by the overall marketplace being slow by usual mid-July standards. Respective 31-day totals stand at an impressive $171.96 million for 22 Jump Street and an underwhelming $152.07 million for How to Train Your Dragon 2.

In their second weekend of release, Relativity's Earth to Echo and Sony's Deliver Us from Evil placed in sixth and seventh respectively with $5.5 million and $4.7 million. Earth to Echo was down a healthy 34 percent from last weekend, while Deliver Us from Evil was down an underwhelming 52 percent. Respective twelve-day totals stand at a respectable $24.59 million for Earth to Echo and at a softer than expected $25.00 million for Deliver Us from Evil.

Upon expanding into moderate release, The Weinstein Company's Begin Again placed in ninth with an estimated $2.94 million. The John Carney directed film starring Keira Knightley and Mark Ruffalo averaged a respectable $3,126 for the frame from 939 locations. The 17-day total for Begin Again stands at $5.29 million.

On the platform front, IFC Films' Boyhood was off to a strong start with an estimated $359,000 from five locations in New York and Los Angeles. That gave the critically acclaimed Richard Linklater directed film an impressive per-location average of $71,800. That represented the second highest per-screen average of 2014 thus far for a platform launch (behind only The Grand Budapest Hotel). Boyhood will expand into additional locations next weekend.

Daily Domestic Gross Thu, Dec. 23 2010

Wide (1000+)

#TitleThu, Dec. 23 2010LocationsAvg.TotalWks.Dist.
1Little Fockers$7,107,3600%3,536--$2,010$14,250,1350Universal
2TRON: Legacy$6,139,3809%3,451--$1,779$68,222,2051Disney
3True Grit (2010)$5,671,6092%3,047--$1,861$11,210,6190Paramount
4Yogi Bear$3,319,52714%3,515--$944$28,014,8391Warner Bros.
5The Chronicles of Narnia: The Voyage of the Dawn Treader$2,965,41618%3,532-23$840$53,118,9872Fox
6Tangled$2,642,59617%2,582-983$1,023$137,267,5074Disney
7Black Swan$1,788,4021%1,4561366$1,228$22,434,0743Fox Searchlight
8The Fighter$1,590,89114%2,5032499$636$19,079,5982Paramount
9The Tourist$1,165,17215%2,7560$423$35,478,4442Sony / Columbia
10Harry Potter and the Deathly Hallows: Part 1$1,106,37123%1,840-1737$601$269,818,2875Warner Bros.
11How Do You Know$852,4360%2,483--$343$11,452,6221Sony / Columbia
12Megamind$164,51318%1,025-1400$161$142,329,4997Paramount / DreamWorks

Limited (100 — 999)

#TitleThu, Dec. 23 2010LocationsAvg.TotalWks.Dist.
1Burlesque$112,652-3%501-2375$225$36,400,4074Sony / Screen Gems
2Tees Maar Khan$111,89225%108--$1,036$201,3690UTV Communications
3Unstoppable (2010)$103,84917%578-2389$180$78,181,9646Fox
4Due Date$75,23819%424-1566$177$97,942,3427Warner Bros.
5Red (2010)$70,63215%439-125$161$88,693,72010Summit
6127 Hours$63,1618%170-246$372$9,671,9007Fox Searchlight
7The Social Network$62,20921%25831$241$92,057,73912Sony / Columbia
8Love and Other Drugs$52,728-9%244-1996$216$30,739,3534Fox
9Despicable Me$51,2602%233-22$220$250,689,36024Universal
10Fair Game (2010)$33,87129%268-168$126$8,776,8367Summit
11Life As We Know It$28,46610%248128$115$52,345,97811Warner Bros.
12Legend of the Guardians: The Owls of Ga'Hoole$23,2650%180-108$129$55,298,99813Warner Bros.
13Faster (2010)$16,2001%167-1939$97$22,666,7864CBS Films
14Jackass 3D$14,03410%13729$102$116,910,95610Paramount
15Paranormal Activity 2$13,017-3%17449$75$84,497,8999Paramount
16Morning Glory (2010)$12,036-17%263-741$46$30,636,2676Paramount
17Hereafter$9,26522%15366$61$32,619,68010Warner Bros.
18The Next Three Days$8,8471%361-1065$25$21,028,9215Lionsgate

Platform (1 — 99)

#TitleThu, Dec. 23 2010LocationsAvg.TotalWks.Dist.
1The King's Speech$300,62514%8768$3,455$3,845,3834Weinstein Company
2Hubble 3D$44,476-7%47-10$946$19,524,79340Warner Bros. / IMAX
3I Love You Phillip Morris$20,18916%5015$404$607,0143Roadside Attractions
4Under the Sea 3D$10,319-18%121$860$25,125,95097Warner Bros. / IMAX
5The Tempest$8,252-1%137$635$161,0252Disney
6The Town$6,29414%87-168$72$92,107,78514Warner Bros.
7Country Strong$6,018-19%2--$3,009$13,4130Sony / Screen Gems
8Rabbit Hole$5,99112%5--$1,198$80,8391Lionsgate
9Inception$3,55140%40-68$89$292,528,59223Warner Bros.
10The Warrior's Way$3,1516%34-1588$93$5,542,9093Relativity Media
11For Colored Girls$2,876-8%79-164$36$37,643,3367Lionsgate
12Waiting for 'Superman'$1,68751%33-22$51$6,417,13513Paramount Vantage
13Winter's Bone$1,362360%41$341$6,240,45228Roadside Attractions