Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Fri, Dec. 31 2010

Wide (1000+)

#TitleFri, Dec. 31 2010LocationsAvg.TotalWks.Dist.
1True Grit (2010)$8,166,25623%3,08336$2,649$70,420,1232Paramount
2Little Fockers$7,747,720-1%3,55418$2,180$84,557,4252Universal
3TRON: Legacy$4,992,200-22%3,365-86$1,484$117,540,0713Disney
4Yogi Bear$4,048,214-14%3,5150$1,152$57,418,5503Warner Bros.
5The Chronicles of Narnia: The Voyage of the Dawn Treader$3,392,475-3%2,948-584$1,151$80,066,0974Fox
6Tangled$3,265,495-13%2,5820$1,265$161,284,3906Disney
7Gulliver's Travels (2010)$2,967,310-4%3,089543$961$21,121,7172Fox
8The Fighter$2,658,0071%2,53423$1,049$39,041,7944Paramount
9The Tourist$1,959,5337%2,7560$711$49,966,9654Sony / Columbia
10Black Swan$1,940,147-28%1,55396$1,249$40,866,3435Fox Searchlight
11Harry Potter and the Deathly Hallows: Part 1$1,348,611-14%1,7320$779$280,230,1277Warner Bros.
12How Do You Know$1,315,417-6%2,4830$530$21,808,8913Sony / Columbia

Limited (100 — 999)

#TitleFri, Dec. 31 2010LocationsAvg.TotalWks.Dist.
1The King's Speech$2,517,09639%7000$3,596$17,674,0346Weinstein Company
2Megamind$206,714-11%7640$271$143,767,7929Paramount / DreamWorks
3Unstoppable (2010)$161,19231%450-76$358$79,104,7578Fox
4Due Date$127,2364%4040$315$98,935,0399Warner Bros.
5The Social Network$118,7992%249-9$477$92,876,28214Sony / Columbia
6Burlesque$113,724-21%330-171$345$37,403,0476Sony / Screen Gems
7Red (2010)$80,830-10%303-27$267$89,296,29712Summit
8127 Hours$53,166-29%103-42$516$10,203,2289Fox Searchlight
9Despicable Me$50,235-25%1974$255$251,083,04026Universal
10Life As We Know It$45,410-23%2480$183$52,727,34313Warner Bros.
11Love and Other Drugs$38,122-29%175-66$218$31,099,4816Fox
12Tees Maar Khan$28,382-5%104-4$273$950,6112UTV Communications
13Fair Game (2010)$26,181-18%109-52$240$9,048,3899Summit
14Legend of the Guardians: The Owls of Ga'Hoole$24,235-21%1580$153$55,486,41315Warner Bros.
15Morning Glory (2010)$14,3978%1260$114$30,727,8148Paramount
16Faster (2010)$10,456-38%119-4$88$22,799,8666CBS Films
17Jackass 3D$9,356-54%1370$68$117,052,88312Paramount
18Hereafter$9,0542%1280$71$32,684,45512Warner Bros.
19Paranormal Activity 2$8,854-49%1450$61$84,612,34211Paramount

Platform (1 — 99)

#TitleFri, Dec. 31 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$59,655-33%470$1,269$20,069,36842Warner Bros. / IMAX
2Blue Valentine (2010)$42,425-15%4--$10,606$140,3041Weinstein Company
3I Love You Phillip Morris$40,253-10%6830$592$969,9115Roadside Attractions
4Rabbit Hole$30,303-10%340$891$323,4323Lionsgate
5Somewhere (2010)$28,114-14%81$3,514$322,5342Focus
6Under the Sea 3D$11,931-34%120$994$25,247,35299Warner Bros. / IMAX
7Country Strong$11,40038%20$5,700$89,6362Sony / Screen Gems
8The Next Three Days$10,259-1%81-30$127$21,102,2397Lionsgate
9The Polar Express (2010 re-issue)$9,808--15--$654$660,8739Warner Bros.
10Biutiful$7,550-23%2--$3,775$26,9291Roadside Attractions
11The Town$5,632-19%620$91$92,155,03716Warner Bros.
12Inception$4,669-10%280$167$292,558,18825Warner Bros.
13The Warrior's Way$3,524119%384$93$5,559,3955Relativity Media
14For Colored Girls$3,246-21%28-11$116$37,669,2049Lionsgate
15The Tempest$2,735-67%6-8$456$223,6534Disney
16Summer Wars$1,901-35%21$951$9,3802GKIDS
17Winter's Bone$297-45%2-3$149$6,243,74530Roadside Attractions