Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Fri, Dec. 31 2010

Wide (1000+)

#TitleFri, Dec. 31 2010LocationsAvg.TotalWks.Dist.
1True Grit (2010)$8,166,25623%3,08336$2,649$70,420,1232Paramount
2Little Fockers$7,747,720-1%3,55418$2,180$84,557,4252Universal
3TRON: Legacy$4,992,200-22%3,365-86$1,484$117,540,0713Disney
4Yogi Bear$4,048,214-14%3,5150$1,152$57,418,5503Warner Bros.
5The Chronicles of Narnia: The Voyage of the Dawn Treader$3,392,475-3%2,948-584$1,151$80,066,0974Fox
6Tangled$3,265,495-13%2,5820$1,265$161,284,3906Disney
7Gulliver's Travels (2010)$2,967,310-4%3,089543$961$21,121,7172Fox
8The Fighter$2,658,0071%2,53423$1,049$39,041,7944Paramount
9The Tourist$1,959,5337%2,7560$711$49,966,9654Sony / Columbia
10Black Swan$1,940,147-28%1,55396$1,249$40,866,3435Fox Searchlight
11Harry Potter and the Deathly Hallows: Part 1$1,348,611-14%1,7320$779$280,230,1277Warner Bros.
12How Do You Know$1,315,417-6%2,4830$530$21,808,8913Sony / Columbia

Limited (100 — 999)

#TitleFri, Dec. 31 2010LocationsAvg.TotalWks.Dist.
1The King's Speech$2,517,09639%7000$3,596$17,674,0346Weinstein Company
2Megamind$206,714-11%7640$271$143,767,7929Paramount / DreamWorks
3Unstoppable (2010)$161,19231%450-76$358$79,104,7578Fox
4Due Date$127,2364%4040$315$98,935,0399Warner Bros.
5The Social Network$118,7992%249-9$477$92,876,28214Sony / Columbia
6Burlesque$113,724-21%330-171$345$37,403,0476Sony / Screen Gems
7Red (2010)$80,830-10%303-27$267$89,296,29712Summit
8127 Hours$53,166-29%103-42$516$10,203,2289Fox Searchlight
9Despicable Me$50,235-25%1974$255$251,083,04026Universal
10Life As We Know It$45,410-23%2480$183$52,727,34313Warner Bros.
11Love and Other Drugs$38,122-29%175-66$218$31,099,4816Fox
12Tees Maar Khan$28,382-5%104-4$273$950,6112UTV Communications
13Fair Game (2010)$26,181-18%109-52$240$9,048,3899Summit
14Legend of the Guardians: The Owls of Ga'Hoole$24,235-21%1580$153$55,486,41315Warner Bros.
15Morning Glory (2010)$14,3978%1260$114$30,727,8148Paramount
16Faster (2010)$10,456-38%119-4$88$22,799,8666CBS Films
17Jackass 3D$9,356-54%1370$68$117,052,88312Paramount
18Hereafter$9,0542%1280$71$32,684,45512Warner Bros.
19Paranormal Activity 2$8,854-49%1450$61$84,612,34211Paramount

Platform (1 — 99)

#TitleFri, Dec. 31 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$59,655-33%470$1,269$20,069,36842Warner Bros. / IMAX
2Blue Valentine (2010)$42,425-15%4--$10,606$140,3041Weinstein Company
3I Love You Phillip Morris$40,253-10%6830$592$969,9115Roadside Attractions
4Rabbit Hole$30,303-10%340$891$323,4323Lionsgate
5Somewhere (2010)$28,114-14%81$3,514$322,5342Focus
6Under the Sea 3D$11,931-34%120$994$25,247,35299Warner Bros. / IMAX
7Country Strong$11,40038%20$5,700$89,6362Sony / Screen Gems
8The Next Three Days$10,259-1%81-30$127$21,102,2397Lionsgate
9The Polar Express (2010 re-issue)$9,808--15--$654$660,8739Warner Bros.
10Biutiful$7,550-23%2--$3,775$26,9291Roadside Attractions
11The Town$5,632-19%620$91$92,155,03716Warner Bros.
12Inception$4,669-10%280$167$292,558,18825Warner Bros.
13The Warrior's Way$3,524119%384$93$5,559,3955Relativity Media
14For Colored Girls$3,246-21%28-11$116$37,669,2049Lionsgate
15The Tempest$2,735-67%6-8$456$223,6534Disney
16Summer Wars$1,901-35%21$951$9,3802GKIDS
17Winter's Bone$297-45%2-3$149$6,243,74530Roadside Attractions