Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Thu, Jan. 6 2011

Wide (1000+)

#TitleThu, Jan. 6 2011LocationsAvg.TotalWks.Dist.
1True Grit (2010)$2,031,9625%3,0830$659$95,430,0222Paramount
2Little Fockers$1,546,985-5%3,5540$435$110,200,5152Universal
3TRON: Legacy$1,338,050-3%3,365-86$398$138,122,4183Disney
4Black Swan$1,253,3122%1,55353$807$53,105,4935Fox Searchlight
5The Fighter$1,002,4941%2,53423$396$50,844,4424Paramount
6The Tourist$609,0512%2,7560$221$57,391,3704Sony / Columbia
7The Chronicles of Narnia: The Voyage of the Dawn Treader$557,996-1%2,948-6$189$89,930,7934Fox
8Tangled$486,309-5%2,5820$188$170,668,3986Disney
9Yogi Bear$481,150-11%3,5150$137$68,795,5213Warner Bros.
10How Do You Know$424,3120%2,4830$171$26,956,7883Sony / Columbia
11Gulliver's Travels (2010)$413,613-5%3,08996$134$29,859,5902Fox
12Harry Potter and the Deathly Hallows: Part 1$340,476-6%1,7320$197$285,308,3727Warner Bros.

Limited (100 — 999)

#TitleThu, Jan. 6 2011LocationsAvg.TotalWks.Dist.
1The King's Speech$868,3934%7000$1,241$26,482,2586Weinstein Company
2Burlesque$56,467-1%3300$171$37,983,5986Sony / Screen Gems
3Unstoppable (2010)$49,3915%45057$110$79,680,4638Fox
4The Social Network$46,293-3%2490$186$93,424,26114Sony / Columbia
5Due Date$42,5524%4040$105$99,397,2289Warner Bros.
6127 Hours$40,3153%1030$391$10,607,6359Fox Searchlight
7Megamind$34,250-8%7640$45$144,399,5129Paramount / DreamWorks
8Red (2010)$31,8815%303-27$105$89,642,94512Summit
9Love and Other Drugs$28,5762%17531$163$31,393,1446Fox
10Life As We Know It$21,424-3%2480$86$52,981,44213Warner Bros.
11Fair Game (2010)$12,27913%109-52$113$9,169,0659Summit
12Despicable Me$10,835-15%1974$55$251,266,26526Universal
13Jackass 3D$9,380-3%1370$68$117,151,27012Paramount
14Morning Glory (2010)$7,6639%1260$61$30,787,9638Paramount
15Faster (2010)$7,5965%119-4$64$22,889,6016CBS Films
16Paranormal Activity 2$6,363-2%1450$44$84,689,02411Paramount
17Legend of the Guardians: The Owls of Ga'Hoole$5,087-15%1580$32$55,582,39415Warner Bros.
18Hereafter$4,87833%1280$38$32,728,81712Warner Bros.

Platform (1 — 99)

#TitleThu, Jan. 6 2011LocationsAvg.TotalWks.Dist.
1Blue Valentine (2010)$35,510-5%40$8,878$440,2451Weinstein Company
2Hubble 3D$27,326-3%470$581$20,269,07542Warner Bros. / IMAX
3I Love You Phillip Morris$21,6671%68-1$319$1,218,2045Roadside Attractions
4Rabbit Hole$18,428-6%340$542$518,0373Lionsgate
5Somewhere (2010)$16,026-7%80$2,003$500,6712Focus
6The Next Three Days$4,5564%81-30$56$21,148,6517Lionsgate
7Country Strong$4,12110%20$2,061$137,2892Sony / Screen Gems
8Under the Sea 3D$3,995-24%120$333$25,299,28599Warner Bros. / IMAX
9The Town$3,0977%620$50$92,186,26216Warner Bros.
10Inception$1,694-6%280$61$292,576,19525Warner Bros.
11The Tempest$1,541-10%6-6$257$237,2544Disney
12The Warrior's Way$1,259-2%384$33$5,575,3245Relativity Media
13For Colored Girls$935-2%28-11$33$37,681,1529Lionsgate
14Winter's Bone$498-35%2-3$249$6,249,62330Roadside Attractions
15Summer Wars$48159%20$241$19,4842GKIDS