Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Mon, Jan. 10 2011

Wide (1000+)

#TitleMon, Jan. 10 2011LocationsAvg.TotalWks.Dist.
1True Grit (2010)$1,110,164-69%3,12441$355$111,145,3213Paramount
2Black Swan$811,617-64%1,58431$512$62,030,1216Fox Searchlight
3Little Fockers$790,125-74%3,675121$215$124,477,8853Universal
4Season of the Witch$754,249-70%2,816--$268$11,366,6241Relativity Media
5TRON: Legacy$692,824-75%3,013-352$230$148,905,2444Disney
6The Fighter$595,983-67%2,528-6$236$58,441,9295Paramount
7Country Strong$486,371-72%1,4241422$342$7,949,8253Sony / Screen Gems
8The Tourist$297,449-66%2,442-314$122$61,455,3935Sony / Columbia
9Tangled$275,746-82%2,383-199$116$176,055,2427Disney
10Yogi Bear$275,441-87%3,288-227$84$75,712,2124Warner Bros.
11The Chronicles of Narnia: The Voyage of the Dawn Treader$274,214-79%2,814-134$97$94,806,4105Fox
12Gulliver's Travels (2010)$236,308-82%2,964-125$80$34,684,6293Fox
13Harry Potter and the Deathly Hallows: Part 1$171,343-73%1,507-225$114$287,833,1138Warner Bros.
14How Do You Know$148,588-64%1,902-581$78$28,982,2454Sony / Columbia

Limited (100 — 999)

#TitleMon, Jan. 10 2011LocationsAvg.TotalWks.Dist.
1The King's Speech$545,492-70%75858$720$33,442,1577Weinstein Company
2The Social Network$54,578-67%603354$91$94,132,04815Sony / Columbia
3Love and Other Drugs$31,937-56%21237$151$31,715,1097Fox
4Unstoppable (2010)$25,608-65%398-52$64$80,048,8559Fox
5Due Date$21,999-62%244-160$90$99,674,53110Warner Bros.
6I Love You Phillip Morris$19,968-69%10032$200$1,455,4486Roadside Attractions
7Red (2010)$17,255-62%261-42$66$89,860,19213Summit
8Megamind$16,900-80%375-389$45$144,691,28410Paramount / DreamWorks
9Life As We Know It$10,165-73%188-60$54$53,143,89214Warner Bros.
10Morning Glory (2010)$8,618-62%17852$48$30,892,5979Paramount
11Fair Game (2010)$7,309-59%103-6$71$9,249,26110Summit
12Despicable Me$5,340-84%178-19$30$251,389,96027Universal

Platform (1 — 99)

#TitleMon, Jan. 10 2011LocationsAvg.TotalWks.Dist.
1Blue Valentine (2010)$74,806-65%4036$1,870$1,219,3902Weinstein Company
2127 Hours$21,960-62%88-15$250$10,846,55910Fox Searchlight
3Somewhere (2010)$15,635-70%179$920$679,6243Focus
4Hubble 3D$15,417-56%0-47--$20,403,93443Warner Bros. / IMAX
5Rabbit Hole$10,334-69%340$304$638,3154Lionsgate
6No One Killed Jessica$9,877-84%48--$206$237,3501UTV Communications
7Faster (2010)$4,493-66%79-40$57$22,945,7247CBS Films
8Jackass 3D$4,368-58%70-67$62$117,194,66813Paramount
9Legend of the Guardians: The Owls of Ga'Hoole$3,740-79%95-63$39$55,642,66816Warner Bros.
10Paranormal Activity 2$2,488-70%90-55$28$84,725,64412Paramount
11Summer Wars$2,396-54%1412$171$38,3503GKIDS
12The Warrior's Way$2,126-58%32-6$66$5,607,0466Relativity Media
13Hereafter$1,001-70%33-95$30$32,742,59713Warner Bros.
14Tees Maar Khan$695-84%38--$18$1,073,3813UTV Communications
15Winter's Bone$596-62%64$99$6,254,97831Roadside Attractions
16For Colored Girls$241-79%21-7$11$37,686,51510Lionsgate