'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Jan. 12 2011

Wide (1000+)

#TitleWed, Jan. 12 2011LocationsAvg.TotalWks.Dist.
1True Grit (2010)$1,303,616-6%3,12441$417$113,838,0633Paramount
2Black Swan$923,099-3%1,58431$583$63,907,9856Fox Searchlight
3Little Fockers$844,335-8%3,675121$230$126,240,7753Universal
4TRON: Legacy$756,852-7%3,013-352$251$150,475,8064Disney
5The Fighter$712,383-7%2,528-6$282$59,921,1285Paramount
6Season of the Witch$659,277-19%2,816--$234$12,842,8351Relativity Media
7Country Strong$543,200-5%1,4241422$381$9,062,9623Sony / Screen Gems
8The Tourist$361,387-8%2,442-314$148$62,210,6555Sony / Columbia
9Yogi Bear$354,4537%3,288-227$108$76,397,9404Warner Bros.
11The Chronicles of Narnia: The Voyage of the Dawn Treader$292,249-10%2,814-134$104$95,424,6345Fox
12Gulliver's Travels (2010)$290,2765%2,964-125$98$35,252,2023Fox
13How Do You Know$187,2984%1,902-581$98$29,350,4974Sony / Columbia
14Harry Potter and the Deathly Hallows: Part 1$184,321-2%1,507-225$122$288,205,8688Warner Bros.

Limited (100 — 999)

#TitleWed, Jan. 12 2011LocationsAvg.TotalWks.Dist.
1The King's Speech$678,7244%75858$895$34,772,5317Weinstein Company
2The Social Network$67,258-9%603354$112$94,273,01715Sony / Columbia
3Love and Other Drugs$33,683-2%21237$159$31,783,1187Fox
4Unstoppable (2010)$32,90512%398-52$83$80,111,1909Fox
5I Love You Phillip Morris$23,138-8%10032$231$1,503,7086Roadside Attractions
6Due Date$22,619-3%244-160$93$99,720,46910Warner Bros.
7Megamind$21,210-3%375-389$57$144,734,24810Paramount / DreamWorks
8Red (2010)$19,972-5%261-42$77$89,901,19213Summit
9Life As We Know It$13,050-2%188-60$69$53,170,25814Warner Bros.
10Morning Glory (2010)$11,0172%17852$62$30,914,4649Paramount
11Fair Game (2010)$8,320-1%103-6$81$9,266,02010Summit
12Despicable Me$7,120-11%178-19$40$251,405,09027Universal

Platform (1 — 99)

#TitleWed, Jan. 12 2011LocationsAvg.TotalWks.Dist.
1Blue Valentine (2010)$77,976-6%4036$1,949$1,380,0222Weinstein Company
2127 Hours$26,9279%88-15$306$10,898,23710Fox Searchlight
3Hubble 3D$22,78846%0-47--$20,442,29343Warner Bros. / IMAX
4Somewhere (2010)$17,092-5%179$1,005$714,7873Focus
5Rabbit Hole$14,400-5%340$424$667,8734Lionsgate
6No One Killed Jessica$12,876-7%48--$268$264,1321UTV Communications
7Faster (2010)$4,432-17%79-40$56$22,955,4697CBS Films
8Jackass 3D$4,174-17%70-67$60$117,203,88613Paramount
9Legend of the Guardians: The Owls of Ga'Hoole$3,613-14%95-63$38$55,650,48216Warner Bros.
10Paranormal Activity 2$3,02519%90-55$34$84,731,22012Paramount
11Summer Wars$1,999-39%1412$143$43,6333GKIDS
12The Warrior's Way$1,765-15%32-6$55$5,610,8846Relativity Media
13Hereafter$1,286-14%33-95$39$32,745,38413Warner Bros.
14Winter's Bone$1,068104%64$178$6,256,56931Roadside Attractions
15Tees Maar Khan$819-35%38--$22$1,075,4693UTV Communications
16For Colored Girls$35351%21-7$17$37,687,10210Lionsgate