Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, Jan. 17 2011

Wide (1000+)

#TitleMon, Jan. 17 2011LocationsAvg.TotalWks.Dist.
1The Green Hornet$6,485,667-34%3,584--$1,810$40,012,5431Sony / Columbia
2The Dilemma$2,704,800-44%2,940--$920$20,521,0301Universal
3True Grit (2010)$2,122,704-33%3,459335$614$128,339,3544Paramount
4The King's Speech$2,084,963-28%1,543785$1,351$46,795,0258Weinstein Company
5Yogi Bear$2,081,79710%2,702-586$770$84,197,4165Warner Bros.
6Black Swan$1,809,114-32%2,328744$777$75,020,1207Fox Searchlight
7Tangled$1,655,64720%2,048-335$808$182,666,6958Disney
8TRON: Legacy$1,579,096-16%2,439-574$647$158,497,5505Disney
9Little Fockers$1,340,630-37%3,394-281$395$135,621,5204Universal
10The Fighter$1,280,957-14%2,414-114$531$67,026,7616Paramount
11Gulliver's Travels (2010)$943,70926%1,666-1298$566$38,590,7234Fox
12Season of the Witch$809,458-44%2,82711$286$18,913,7822Relativity Media
13The Chronicles of Narnia: The Voyage of the Dawn Treader$796,7931%1,704-1110$468$98,863,9226Fox
14Country Strong$698,874-36%1,4240$491$13,986,3834Sony / Screen Gems
15The Tourist$303,000-37%1,420-1022$213$64,562,6556Sony / Columbia

Limited (100 — 999)

#TitleMon, Jan. 17 2011LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$349,873-26%941-566$372$290,153,3459Warner Bros.
2Blue Valentine (2010)$314,974-25%230190$1,369$3,162,2353Weinstein Company
3Megamind$244,13211%341-34$716$145,660,74011Paramount / DreamWorks
4The Social Network$126,36917%322-281$392$94,828,51816Sony / Columbia
5The Heart Specialist$108,454-14%422--$257$581,5161Freestyle
6Burlesque$74,045-17%295--$251$38,707,0628Sony / Screen Gems
7How Do You Know$70,076-37%615-1287$114$30,010,3325Sony / Columbia
8Due Date$59,248-44%34197$174$100,123,88711Warner Bros.
9Rabbit Hole$53,851-33%10066$539$1,011,9675Lionsgate
10Unstoppable (2010)$52,186-30%303-95$172$80,444,28910Fox
11Red (2010)$33,023-19%206-55$160$90,098,35514Summit
12Secretariat$30,579--136--$225$59,465,20315Disney
13Love and Other Drugs$28,876-38%166-46$174$31,999,1548Fox
14Despicable Me$24,6606%137-41$180$251,501,64528Universal
15Life As We Know It$16,966-38%132-56$129$53,290,32715Warner Bros.
16Morning Glory (2010)$11,215-25%127-51$88$30,993,54410Paramount
17For Colored Girls$7,089-28%11190$64$37,721,94911Lionsgate

Platform (1 — 99)

#TitleMon, Jan. 17 2011LocationsAvg.TotalWks.Dist.
1Yamla Pagla Deewana$58,926--84--$702$563,0421Eros International
2Somewhere (2010)$50,360-33%5336$950$1,033,2904Focus
3Hubble 3D$45,6581%48--$951$20,653,49544Warner Bros. / IMAX
4127 Hours$33,115-35%76-12$436$11,124,11911Fox Searchlight
5I Love You Phillip Morris$27,042-37%95-5$285$1,686,0747Roadside Attractions
6Casino Jack$26,450--60--$441$637,7445IDP/ATO Pictures
7No One Killed Jessica$12,783-63%45-3$284$385,1402UTV Communications
8Faster (2010)$7,393-51%77-2$96$23,008,5998CBS Films
9Fair Game (2010)$6,603-45%79-24$84$9,327,43611Summit
10All Good Things$6,064--29--$209$428,4587Magnolia Pictures
11Legend of the Guardians: The Owls of Ga'Hoole$5,26315%41-54$128$55,673,33317Warner Bros.
12The Warrior's Way$4,798-46%7745$62$5,641,4537Relativity Media
13Phil Ochs: There But For Fortune$3,157--1--$3,157$53,1152First Run Features
14Jackass 3D$2,264-53%22-48$103$117,224,27114Paramount
15Paranormal Activity 2$2,157-52%40-50$54$84,749,88413Paramount
16Winter's Bone$2,049-26%71$293$6,265,23732Roadside Attractions
17Tiny Furniture$1,982--12--$165$337,14210IFC
18Every Day$1,776-37%3--$592$11,6331Image Entertainment
19Battleship Potemkin (2011 re-issue)$1,764--1--$1,764$7,4051Kino International
20Four Lions$1,491--13--$115$274,80811Drafthouse Films
21Ong Bak 3$1,446--3--$482$7,0941Magnolia
22The Tempest$1,374--5--$275$251,1716Disney
23Marwencol$1,307--6--$218$75,76015Cinema Guild
24Summer Wars$1,123-54%9-5$125$54,7554GKIDS
25White Material$1,084--13--$83$288,0979IFC
26Bhutto$1,082--3--$361$59,7047First Run Features
27The Time That Remains$1,063--1--$1,063$14,6962IFC
28The Strange Case of Angelica$823--2--$412$28,5633Cinema Guild
29Kings of Pastry$792--4--$198$296,48418First Run
30A Somewhat Gentle Man$709--1--$709$3,2151Strand Releasing
31Client 9: The Rise and Fall of Eliot Spitzer$601--5--$120$180,51211Magnolia
32Carlos$500--3--$167$145,11814IFC
33Guy and Madeline on a Park Bench$239--0----$24,31011Variance Films
34Feed the Fish$229--3--$76$96,9179Strand
35Plastic Planet$149--1--$149$8891First Run Features
36Dogtooth (Kynodontas)$134--1--$134$90,84130Kino International
37Genius Within: The Inner Life of Glenn Gould$106--3--$35$163,45719Lorber
38Night Catches Us$65--3--$22$61,7847Magnolia
39Red Hill$62--1--$62$20,96011Strand
40Tees Maar Khan$58-59%4-34$15$1,076,3244UTV Communications