Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Tue, Feb. 15 2011

Wide (1000+)

#TitleTue, Feb. 15 2011LocationsAvg.TotalWks.Dist.
1Just Go With It$2,343,296-61%3,548--$660$38,895,3051Sony / Columbia
2Justin Bieber: Never Say Never$1,068,504-39%3,105--$344$33,082,6121Paramount
3Gnomeo and Juliet$1,067,654-61%2,994--$357$29,128,0141Disney
4The King's Speech$688,395-37%2,263-321$304$95,462,50312Weinstein Company
5The Eagle$683,974-36%2,296--$298$10,445,3241Focus
6No Strings Attached$502,524-67%2,756-294$182$62,062,4374Paramount
7Sanctum$502,020-49%2,7892$180$19,527,3002Universal
8The Roommate$469,410-70%2,5340$185$27,833,3092Sony / Screen Gems
9The Mechanic$315,552-49%1,886-818$167$26,350,1783CBS Films
10True Grit (2010)$277,059-50%2,072-830$134$161,185,8838Paramount
11The Rite$266,448-60%2,207-778$121$29,787,8873Warner Bros. / New Line
12The Green Hornet$250,767-56%2,090-943$120$93,220,3885Sony / Columbia
13Black Swan$192,542-40%1,069-908$180$99,848,80511Fox Searchlight
14The Fighter$178,318-38%1,049-613$170$86,095,86110Paramount
15The Dilemma$74,520-64%1,242-1303$60$47,915,1455Universal
16Yogi Bear$40,936-44%1,111-696$37$96,732,3159Warner Bros.

Limited (100 — 999)

#TitleTue, Feb. 15 2011LocationsAvg.TotalWks.Dist.
1Blue Valentine (2010)$63,242-41%393-57$161$8,382,9127Weinstein Company
2127 Hours$59,343-26%359-540$165$16,985,36015Fox Searchlight
3Biutiful$56,147-23%19112$294$2,392,4227Roadside Attractions
4Tangled$48,563-54%784-585$62$193,459,19812Disney
5TRON: Legacy$48,024-43%364-676$132$169,886,1349Disney
6The Company Men$47,022-21%27746$170$3,138,5654Weinstein Company
7Harry Potter and the Deathly Hallows: Part 1$40,855-37%40944$100$293,461,11213Warner Bros.
8Little Fockers$27,560-58%424-931$65$147,326,7708Universal
9From Prada to Nada$24,010-60%252-9$95$2,673,3573Lionsgate / Pantelion
10The Chronicles of Narnia: The Voyage of the Dawn Treader$22,949-43%293-221$78$103,044,51410Fox
11Megamind$18,312-50%252-38$73$147,933,72915Paramount / DreamWorks
12Gulliver's Travels (2010)$14,308-47%308-187$46$41,956,0478Fox
13Season of the Witch$12,061-28%176-316$69$24,473,8096Relativity Media
14The Social Network$11,321-35%178-116$64$96,647,99620Sony / Columbia
15Rabbit Hole$10,096-8%112-19$90$1,897,0109Lionsgate
16Unstoppable (2010)$9,685-44%147-55$66$81,383,53614Fox

Platform (1 — 99)

#TitleTue, Feb. 15 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$31,2069%480$650$21,505,49548Warner Bros. / IMAX
2Cedar Rapids$20,024-41%15--$1,335$357,0581Fox Searchlight
3Somewhere (2010)$5,243-6%32-14$164$1,679,4168Focus
4The Way Back$4,736-18%0-145--$2,648,3894Newmarket Films
5Fair Game (2010)$2,460-47%78-71$32$9,535,18015Summit
6Winter's Bone$1,494-24%26-9$57$6,398,45736Roadside Attractions
7Vidal Sassoon: The Movie$1,39025%1--$1,390$15,5511Phase 4 Films
8I Love You Phillip Morris$1,256-20%23-16$55$1,939,05211Roadside Attractions
9Waiting for Forever$711-68%1411$51$23,9252Freestyle