Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Feb. 16 2011

Wide (1000+)

#TitleWed, Feb. 16 2011LocationsAvg.TotalWks.Dist.
1Just Go With It$1,776,502-24%3,548--$501$40,671,8071Sony / Columbia
2Gnomeo and Juliet$877,568-18%2,994--$293$30,005,5821Disney
3Justin Bieber: Never Say Never$830,515-22%3,105--$267$33,913,1271Paramount
4The King's Speech$605,560-12%2,263-321$268$96,068,06312Weinstein Company
5The Eagle$527,868-23%2,296--$230$10,973,1921Focus
6No Strings Attached$415,426-17%2,756-294$151$62,477,8634Paramount
7Sanctum$391,025-22%2,7892$140$19,918,3252Universal
8The Roommate$357,014-24%2,5340$141$28,190,3232Sony / Screen Gems
9The Mechanic$264,774-16%1,886-818$140$26,614,9523CBS Films
10True Grit (2010)$257,510-7%2,072-830$124$161,443,3938Paramount
11The Rite$238,384-11%2,207-778$108$30,026,2713Warner Bros. / New Line
12The Green Hornet$206,781-18%2,090-943$99$93,427,1695Sony / Columbia
13Black Swan$174,098-10%1,069-908$163$100,022,90311Fox Searchlight
14The Fighter$157,765-12%1,049-613$150$86,253,62610Paramount
15The Dilemma$62,055-17%1,242-1303$50$47,977,2005Universal
16Yogi Bear$40,691-1%1,111-696$37$96,773,0069Warner Bros.

Limited (100 — 999)

#TitleWed, Feb. 16 2011LocationsAvg.TotalWks.Dist.
1Blue Valentine (2010)$57,577-9%393-57$147$8,440,4897Weinstein Company
2Biutiful$53,076-5%19112$278$2,445,4987Roadside Attractions
3127 Hours$51,764-13%359-540$144$17,037,12415Fox Searchlight
4TRON: Legacy$49,1732%364-676$135$169,935,3079Disney
5Tangled$46,800-4%784-585$60$193,505,99812Disney
6The Company Men$45,842-3%27746$165$3,184,4074Weinstein Company
7Harry Potter and the Deathly Hallows: Part 1$39,630-3%40944$97$293,500,74213Warner Bros.
8From Prada to Nada$22,189-8%252-9$88$2,695,5463Lionsgate / Pantelion
9The Chronicles of Narnia: The Voyage of the Dawn Treader$21,293-7%293-221$73$103,065,80710Fox
10Little Fockers$21,195-23%424-931$50$147,347,9658Universal
11Megamind$18,046-1%252-38$72$147,951,77515Paramount / DreamWorks
12Gulliver's Travels (2010)$13,265-7%308-187$43$41,969,3128Fox
13The Social Network$11,5072%178-116$65$96,659,50320Sony / Columbia
14Rabbit Hole$10,3272%112-19$92$1,907,3379Lionsgate
15Season of the Witch$9,631-20%176-316$55$24,483,4406Relativity Media
16Unstoppable (2010)$7,767-20%147-55$53$81,391,30314Fox

Platform (1 — 99)

#TitleWed, Feb. 16 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$32,6625%480$680$21,538,15748Warner Bros. / IMAX
2Cedar Rapids$22,28011%15--$1,485$379,3381Fox Searchlight
3The Way Back$4,8553%0-145--$2,653,2444Newmarket Films
4Somewhere (2010)$4,770-9%32-14$149$1,684,1868Focus
5Fair Game (2010)$2,5835%78-71$33$9,537,76315Summit
6Winter's Bone$2,18546%26-9$84$6,400,64236Roadside Attractions
7Vidal Sassoon: The Movie$1,4222%1--$1,422$16,9731Phase 4 Films
8I Love You Phillip Morris$939-25%23-16$41$1,939,99111Roadside Attractions
9Waiting for Forever$84919%1411$61$24,7742Freestyle