Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Fri, Feb. 25 2011

Wide (1000+)

#TitleFri, Feb. 25 2011LocationsAvg.TotalWks.Dist.
1Hall Pass$4,633,070--2,950--$1,571$4,633,0701Warner Bros. / New Line
2Unknown (2011)$3,856,195156%3,0430$1,267$34,261,3632Warner Bros.
3Just Go With It$3,251,662155%3,544-4$918$71,506,4843Sony / Columbia
4I Am Number Four$3,171,189161%3,1562$1,005$29,879,0032Disney / DreamWorks
5Gnomeo and Juliet$3,156,594127%3,03723$1,039$64,090,7003Disney
6Justin Bieber: Never Say Never$2,659,234285%2,810-308$946$56,235,7253Paramount
7Big Mommas: Like Father, Like Son$2,028,036203%2,8210$719$23,052,2792Fox
8The King's Speech$1,877,685165%2,385299$787$108,768,95614Weinstein Company
9Drive Angry$1,629,735--2,290--$712$1,629,7351Summit
10The Roommate$623,758146%1,726-434$361$34,501,3764Sony / Screen Gems
11True Grit (2010)$510,768150%1,222-243$418$165,696,11810Paramount
12No Strings Attached$469,03976%1,366-600$343$67,778,4286Paramount
13The Eagle$447,23953%1,568-728$285$17,201,8863Focus

Limited (100 — 999)

#TitleFri, Feb. 25 2011LocationsAvg.TotalWks.Dist.
1The Fighter$402,342141%668-91$602$89,195,70212Paramount
2Black Swan$352,057138%617-39$571$102,600,63113Fox Searchlight
3Cedar Rapids$195,144210%13634$1,435$1,880,4103Fox Searchlight
4The Green Hornet$174,13741%667-598$261$96,147,5637Sony / Columbia
5The Rite$137,09067%545-503$252$31,968,2685Warner Bros. / New Line
6Biutiful$129,177124%18225$710$3,452,4959Roadside Attractions
7Sanctum$98,010-21%392-985$250$22,809,5404Universal
8The Mechanic$87,738-1%404-548$217$28,443,4185CBS Films
9127 Hours$83,51893%220-20$380$17,697,59917Fox Searchlight
10Little Fockers$62,550212%261-24$240$147,808,01010Universal
11The Company Men$62,377141%185-57$337$3,727,5826Weinstein Company
12Harry Potter and the Deathly Hallows: Part 1$62,25587%303-18$205$294,148,44815Warner Bros.
13The Chronicles of Narnia: The Voyage of the Dawn Treader$61,116133%248-16$246$103,603,89212Fox
14Blue Valentine (2010)$59,56253%167-68$357$9,073,7879Weinstein Company
15Yogi Bear$46,309-10%366-359$127$97,655,82811Warner Bros.
16The Tourist$44,162--194-30$228$67,385,87012Sony / Columbia
17The Dilemma$43,740231%243-50$180$48,334,3707Universal
18Gulliver's Travels (2010)$39,577147%204-31$194$42,322,77510Fox
19Season of the Witch$27,538699%17139$161$24,572,6578Relativity Media
20The Social Network$23,534144%269156$87$96,831,47522Sony / Columbia
21Winter's Bone$5,744234%135115$43$6,436,70738Roadside Attractions

Platform (1 — 99)

#TitleFri, Feb. 25 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$45,42117%500$908$21,956,75250Warner Bros. / IMAX
2Rabbit Hole$15,698105%835$189$2,025,77111Lionsgate
37 Khoon Maaf$15,259185%683$224$223,5782UTV Communications
4From Prada to Nada$13,80295%81-47$170$2,862,7275Lionsgate / Pantelion
5Unstoppable (2010)$10,275104%66-39$156$81,503,06916Fox
6Somewhere (2010)$8,262134%27-2$306$1,750,77110Focus
7Brotherhood (2010)$4,281510%21$2,141$13,7962Phase 4 Films
8Vidal Sassoon: The Movie$2,107-1%31$702$44,7903Phase 4 Films
9I Love You Phillip Morris$1,908607%156$127$1,949,54913Roadside Attractions
10Public Speaking$1,866--1--$1,866$6,6061Rialto
11Diary of a Country Priest (2011 re-issue)$1,820--1--$1,820$1,8201Rialto
12Immigration Tango$206-89%2-28$103$22,9312Roadside Attractions