Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Sun, Feb. 27 2011

Wide (1000+)

#TitleSun, Feb. 27 2011LocationsAvg.TotalWks.Dist.
1Gnomeo and Juliet$3,880,339-39%3,03723$1,278$74,334,2363Disney
2Hall Pass$3,238,313-43%2,950--$1,098$13,535,3741Warner Bros. / New Line
3Unknown (2011)$2,825,903-52%3,0430$929$42,976,4502Warner Bros.
4I Am Number Four$2,812,603-44%3,1562$891$37,723,9402Disney / DreamWorks
5Justin Bieber: Never Say Never$2,572,593-38%2,810-308$916$62,963,7413Paramount
6Just Go With It$2,364,577-52%3,544-4$667$78,787,0663Sony / Columbia
7Big Mommas: Like Father, Like Son$1,872,132-50%2,8210$664$28,647,5192Fox
8The King's Speech$1,806,014-51%2,385299$757$114,231,03014Weinstein Company
9Drive Angry$1,375,629-37%2,290--$601$5,187,6251Summit
10True Grit (2010)$459,587-53%1,222-243$376$167,132,44210Paramount
11The Eagle$434,849-38%1,568-728$277$18,341,8243Focus
12The Roommate$388,049-58%1,726-434$225$35,818,2274Sony / Screen Gems
13No Strings Attached$319,737-52%1,366-600$234$68,760,0386Paramount

Limited (100 — 999)

#TitleSun, Feb. 27 2011LocationsAvg.TotalWks.Dist.
1The Fighter$339,857-59%668-91$509$90,369,46312Paramount
2Black Swan$311,920-53%617-39$506$103,576,41813Fox Searchlight
3The Green Hornet$178,078-43%667-598$267$96,637,3217Sony / Columbia
4Cedar Rapids$131,138-61%13634$964$2,349,9963Fox Searchlight
5The Rite$128,804-40%545-503$236$32,310,5295Warner Bros. / New Line
6Biutiful$101,706-56%18225$559$3,783,8189Roadside Attractions
7Sanctum$97,825-40%392-985$250$23,070,0454Universal
8The Mechanic$93,966-33%404-548$233$28,677,7195CBS Films
9Yogi Bear$81,564-32%366-359$223$97,857,39311Warner Bros.
10127 Hours$70,425-52%220-20$320$17,915,44817Fox Searchlight
11Harry Potter and the Deathly Hallows: Part 1$68,228-37%303-18$225$294,325,81015Warner Bros.
12The Chronicles of Narnia: The Voyage of the Dawn Treader$63,916-41%248-16$258$103,777,01712Fox
13Little Fockers$61,415-45%261-24$235$147,980,23010Universal
14The Company Men$47,597-55%185-57$257$3,880,6396Weinstein Company
15Gulliver's Travels (2010)$44,610-38%204-31$219$42,439,63810Fox
16Blue Valentine (2010)$41,307-62%167-68$247$9,224,0119Weinstein Company
17The Tourist$33,773-47%194-30$174$67,483,18512Sony / Columbia
18The Dilemma$32,805-48%243-50$135$48,430,3557Universal
19Season of the Witch$29,986-34%17139$175$24,648,1068Relativity Media
20The Social Network$22,589-65%269156$84$96,917,89722Sony / Columbia
21Winter's Bone$4,714-92%135115$35$6,502,66638Roadside Attractions

Platform (1 — 99)

#TitleSun, Feb. 27 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$38,505-40%500$770$22,058,97650Warner Bros. / IMAX
2From Prada to Nada$18,039-27%81-47$223$2,905,5255Lionsgate / Pantelion
3Rabbit Hole$11,028-58%835$133$2,063,10711Lionsgate
47 Khoon Maaf$9,972-49%683$147$253,2742UTV Communications
5Unstoppable (2010)$8,265-52%66-39$125$81,528,42116Fox
6Somewhere (2010)$4,634-64%27-2$172$1,768,41610Focus
7Diary of a Country Priest (2011 re-issue)$2,230-38%1--$2,230$7,6741Rialto
8I Love You Phillip Morris$1,665-44%156$111$1,954,17813Roadside Attractions
9Vidal Sassoon: The Movie$1,405-55%31$468$49,3393Phase 4 Films
10Public Speaking$1,306-58%1--$1,306$11,0001Rialto
11Brotherhood (2010)$1,010-68%21$505$17,9602Phase 4 Films
12Immigration Tango$4483%2-28$224$23,8122Roadside Attractions