Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Sun, Feb. 27 2011

Wide (1000+)

#TitleSun, Feb. 27 2011LocationsAvg.TotalWks.Dist.
1Gnomeo and Juliet$3,880,339-39%3,03723$1,278$74,334,2363Disney
2Hall Pass$3,238,313-43%2,950--$1,098$13,535,3741Warner Bros. / New Line
3Unknown (2011)$2,825,903-52%3,0430$929$42,976,4502Warner Bros.
4I Am Number Four$2,812,603-44%3,1562$891$37,723,9402Disney / DreamWorks
5Justin Bieber: Never Say Never$2,572,593-38%2,810-308$916$62,963,7413Paramount
6Just Go With It$2,364,577-52%3,544-4$667$78,787,0663Sony / Columbia
7Big Mommas: Like Father, Like Son$1,872,132-50%2,8210$664$28,647,5192Fox
8The King's Speech$1,806,014-51%2,385299$757$114,231,03014Weinstein Company
9Drive Angry$1,375,629-37%2,290--$601$5,187,6251Summit
10True Grit (2010)$459,587-53%1,222-243$376$167,132,44210Paramount
11The Eagle$434,849-38%1,568-728$277$18,341,8243Focus
12The Roommate$388,049-58%1,726-434$225$35,818,2274Sony / Screen Gems
13No Strings Attached$319,737-52%1,366-600$234$68,760,0386Paramount

Limited (100 — 999)

#TitleSun, Feb. 27 2011LocationsAvg.TotalWks.Dist.
1The Fighter$339,857-59%668-91$509$90,369,46312Paramount
2Black Swan$311,920-53%617-39$506$103,576,41813Fox Searchlight
3The Green Hornet$178,078-43%667-598$267$96,637,3217Sony / Columbia
4Cedar Rapids$131,138-61%13634$964$2,349,9963Fox Searchlight
5The Rite$128,804-40%545-503$236$32,310,5295Warner Bros. / New Line
6Biutiful$101,706-56%18225$559$3,783,8189Roadside Attractions
7Sanctum$97,825-40%392-985$250$23,070,0454Universal
8The Mechanic$93,966-33%404-548$233$28,677,7195CBS Films
9Yogi Bear$81,564-32%366-359$223$97,857,39311Warner Bros.
10127 Hours$70,425-52%220-20$320$17,915,44817Fox Searchlight
11Harry Potter and the Deathly Hallows: Part 1$68,228-37%303-18$225$294,325,81015Warner Bros.
12The Chronicles of Narnia: The Voyage of the Dawn Treader$63,916-41%248-16$258$103,777,01712Fox
13Little Fockers$61,415-45%261-24$235$147,980,23010Universal
14The Company Men$47,597-55%185-57$257$3,880,6396Weinstein Company
15Gulliver's Travels (2010)$44,610-38%204-31$219$42,439,63810Fox
16Blue Valentine (2010)$41,307-62%167-68$247$9,224,0119Weinstein Company
17The Tourist$33,773-47%194-30$174$67,483,18512Sony / Columbia
18The Dilemma$32,805-48%243-50$135$48,430,3557Universal
19Season of the Witch$29,986-34%17139$175$24,648,1068Relativity Media
20The Social Network$22,589-65%269156$84$96,917,89722Sony / Columbia
21Winter's Bone$4,714-92%135115$35$6,502,66638Roadside Attractions

Platform (1 — 99)

#TitleSun, Feb. 27 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$38,505-40%500$770$22,058,97650Warner Bros. / IMAX
2From Prada to Nada$18,039-27%81-47$223$2,905,5255Lionsgate / Pantelion
3Rabbit Hole$11,028-58%835$133$2,063,10711Lionsgate
47 Khoon Maaf$9,972-49%683$147$253,2742UTV Communications
5Unstoppable (2010)$8,265-52%66-39$125$81,528,42116Fox
6Somewhere (2010)$4,634-64%27-2$172$1,768,41610Focus
7Diary of a Country Priest (2011 re-issue)$2,230-38%1--$2,230$7,6741Rialto
8I Love You Phillip Morris$1,665-44%156$111$1,954,17813Roadside Attractions
9Vidal Sassoon: The Movie$1,405-55%31$468$49,3393Phase 4 Films
10Public Speaking$1,306-58%1--$1,306$11,0001Rialto
11Brotherhood (2010)$1,010-68%21$505$17,9602Phase 4 Films
12Immigration Tango$4483%2-28$224$23,8122Roadside Attractions