Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Mar. 2 2011

Wide (1000+)

#TitleWed, Mar. 2 2011LocationsAvg.TotalWks.Dist.
1Hall Pass$1,048,297-17%2,950--$355$16,941,6611Warner Bros. / New Line
2Unknown (2011)$809,446-23%3,0430$266$45,675,9832Warner Bros.
3The King's Speech$730,569-16%2,385299$306$116,565,05414Weinstein Company
4I Am Number Four$686,382-21%3,1562$217$40,036,1872Disney / DreamWorks
5Just Go With It$676,840-21%3,544-4$191$80,987,5653Sony / Columbia
6Gnomeo and Juliet$558,012-20%3,03723$184$76,180,5873Disney
7Drive Angry$378,121-27%2,290--$165$6,514,2961Summit
8Justin Bieber: Never Say Never$356,095-30%2,810-308$127$64,162,0363Paramount
9Big Mommas: Like Father, Like Son$299,339-22%2,8210$106$29,668,7422Fox
10True Grit (2010)$138,290-9%1,222-243$113$167,562,85110Paramount
11No Strings Attached$127,536-13%1,366-600$93$69,153,5266Paramount
12The Eagle$126,490-10%1,568-728$81$18,740,6993Focus
13The Roommate$101,604-16%1,726-434$59$36,151,3244Sony / Screen Gems

Limited (100 — 999)

#TitleWed, Mar. 2 2011LocationsAvg.TotalWks.Dist.
1The Fighter$130,431--668-91$195$90,789,90212Paramount
2Black Swan$127,157-13%617-39$206$103,979,37313Fox Searchlight
3Cedar Rapids$55,4230%13634$408$2,512,7153Fox Searchlight
4Biutiful$43,966-15%18124$243$3,916,6109Roadside Attractions
5The Green Hornet$43,554-6%667-598$65$96,773,1857Sony / Columbia
6The Rite$38,507-4%545-503$71$32,427,1945Warner Bros. / New Line
7The Mechanic$32,695-8%404-548$81$28,780,1255CBS Films
8Sanctum$31,360-27%392-985$80$23,177,8454Universal
9127 Hours$22,867-14%220-20$104$17,991,21017Fox Searchlight
10Blue Valentine (2010)$20,590-16%167-68$123$9,288,6679Weinstein Company
11The Company Men$19,584-22%185-57$106$3,942,0246Weinstein Company
12Harry Potter and the Deathly Hallows: Part 1$19,0570%303-18$63$294,381,91415Warner Bros.
13Yogi Bear$16,627-14%366-359$45$97,909,55511Warner Bros.
14Little Fockers$15,665-8%261-24$60$148,024,66510Universal
15The Chronicles of Narnia: The Voyage of the Dawn Treader$15,452-15%248-16$62$103,826,60812Fox
16The Social Network$11,5474%269156$43$96,952,02522Sony / Columbia
17The Dilemma$10,890-10%243-50$45$48,464,3307Universal
18Season of the Witch$9,259-13%17139$54$24,677,2898Relativity Media
19Gulliver's Travels (2010)$8,022-8%204-31$39$42,463,99110Fox
20Winter's Bone$2,15016%135115$16$6,508,65638Roadside Attractions

Platform (1 — 99)

#TitleWed, Mar. 2 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$23,077-9%500$462$22,125,97050Warner Bros. / IMAX
2Rabbit Hole$7,4294%835$90$2,083,19111Lionsgate
3Somewhere (2010)$4,82516%27-2$179$1,780,88310Focus
4From Prada to Nada$4,276-6%81-47$53$2,919,0405Lionsgate / Pantelion
5Unstoppable (2010)$2,405-13%66-39$36$81,535,83416Fox
67 Khoon Maaf$2,291-33%683$34$260,8702UTV Communications
7Vidal Sassoon: The Movie$1,40751%32$469$52,8203Phase 4 Films
8I Love You Phillip Morris$1,39570%156$93$1,956,23913Roadside Attractions
9Brotherhood (2010)$304-32%21$152$18,9122Phase 4 Films
10Immigration Tango$17047%2-28$85$24,3172Roadside Attractions