Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, Mar. 3 2011

Wide (1000+)

#TitleThu, Mar. 3 2011LocationsAvg.TotalWks.Dist.
1Hall Pass$1,044,0940%2,950--$354$17,985,7551Warner Bros. / New Line
2Unknown (2011)$833,2813%3,0430$274$46,509,2642Warner Bros.
3The King's Speech$750,8233%2,385299$315$117,315,87714Weinstein Company
4Just Go With It$712,5055%3,544-4$201$81,700,0703Sony / Columbia
5I Am Number Four$702,2292%3,1562$223$40,738,4162Disney / DreamWorks
6Gnomeo and Juliet$601,4238%3,03723$198$76,782,0103Disney
7Justin Bieber: Never Say Never$389,3759%2,810-308$139$64,551,4113Paramount
8Drive Angry$363,996-4%2,290--$159$6,878,2921Summit
9Big Mommas: Like Father, Like Son$300,9361%2,8210$107$29,969,6782Fox
10True Grit (2010)$142,8493%1,222-243$117$167,705,70010Paramount
11The Eagle$137,3439%1,568-728$88$18,878,0423Focus
12No Strings Attached$135,9477%1,366-600$100$69,289,4736Paramount
13The Roommate$108,9597%1,726-434$63$36,260,2834Sony / Screen Gems

Limited (100 — 999)

#TitleThu, Mar. 3 2011LocationsAvg.TotalWks.Dist.
1The Fighter$129,247-1%668-91$193$90,919,14912Paramount
2Black Swan$127,1670%617-39$206$104,106,54013Fox Searchlight
3Cedar Rapids$57,1963%13634$421$2,569,9113Fox Searchlight
4The Green Hornet$46,8858%667-598$70$96,820,0707Sony / Columbia
5Biutiful$41,952-5%18124$232$3,958,5629Roadside Attractions
6The Rite$37,353-3%545-503$69$32,464,5475Warner Bros. / New Line
7The Mechanic$32,020-2%404-548$79$28,812,1455CBS Films
8Sanctum$31,4560%392-985$80$23,209,3104Universal
9Blue Valentine (2010)$24,15917%167-68$145$9,312,8269Weinstein Company
10127 Hours$22,713-1%220-20$103$18,013,92317Fox Searchlight
11Harry Potter and the Deathly Hallows: Part 1$21,82515%303-18$72$294,403,73915Warner Bros.
12The Company Men$20,6656%185-57$112$3,962,6896Weinstein Company
13The Chronicles of Narnia: The Voyage of the Dawn Treader$17,16811%248-16$69$103,843,77612Fox
14Little Fockers$16,9658%261-24$65$148,041,63010Universal
15Yogi Bear$15,796-5%366-359$43$97,925,35111Warner Bros.
16The Dilemma$10,9601%243-50$45$48,475,2907Universal
17The Social Network$10,669-8%269156$40$96,962,69422Sony / Columbia
18Season of the Witch$10,16210%17139$59$24,687,4518Relativity Media
19Gulliver's Travels (2010)$9,29816%204-31$46$42,473,28910Fox
20Winter's Bone$2,1711%135115$16$6,510,82738Roadside Attractions

Platform (1 — 99)

#TitleThu, Mar. 3 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$23,9934%500$480$22,149,96350Warner Bros. / IMAX
2Rabbit Hole$8,0448%835$97$2,091,23511Lionsgate
3Somewhere (2010)$4,762-1%27-2$176$1,785,64510Focus
4From Prada to Nada$4,2880%81-47$53$2,923,3285Lionsgate / Pantelion
57 Khoon Maaf$2,4597%683$36$263,3292UTV Communications
6Unstoppable (2010)$2,154-10%66-39$33$81,537,98816Fox
7Vidal Sassoon: The Movie$1,200-15%32$400$54,0203Phase 4 Films
8I Love You Phillip Morris$1,137-18%156$76$1,957,37613Roadside Attractions
9Brotherhood (2010)$299-2%21$150$19,2112Phase 4 Films
10Immigration Tango$23739%2-28$119$24,5542Roadside Attractions