Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Fri, Mar. 4 2011

Wide (1000+)

#TitleFri, Mar. 4 2011LocationsAvg.TotalWks.Dist.
1Rango$9,608,091--3,917--$2,453$9,608,0911Paramount
2The Adjustment Bureau$6,730,885--2,840--$2,370$6,730,8851Universal
3Beastly$3,613,400--1,952--$1,851$3,613,4001CBS Films
4Hall Pass$2,697,396158%2,9500$914$20,683,1512Warner Bros. / New Line
5Just Go With It$1,935,481172%2,920-624$663$83,635,5514Sony / Columbia
6Unknown (2011)$1,852,387122%2,913-130$636$48,361,6513Warner Bros.
7The King's Speech$1,628,536117%2,240-145$727$118,944,41315Weinstein Company
8I Am Number Four$1,609,965129%2,903-253$555$42,348,3813Disney / DreamWorks
9Gnomeo and Juliet$1,517,172152%2,984-53$508$78,299,1824Disney
10Take Me Home Tonight$1,250,836--2,003--$624$1,250,8361Relativity Media
11Justin Bieber: Never Say Never$1,240,790219%2,254-556$550$65,792,2014Paramount
12Big Mommas: Like Father, Like Son$811,374170%1,642-1179$494$30,781,0523Fox
13Drive Angry$606,29067%2,2900$265$7,484,5822Summit

Limited (100 — 999)

#TitleFri, Mar. 4 2011LocationsAvg.TotalWks.Dist.
1The Fighter$281,961118%575-93$490$91,201,11013Paramount
2Black Swan$275,657117%68164$405$104,382,19714Fox Searchlight
3True Grit (2010)$256,92580%725-497$354$167,962,62511Paramount
4Cedar Rapids$209,441266%23599$891$2,779,3524Fox Searchlight
5The Roommate$182,45867%606-1120$301$36,442,7415Sony / Screen Gems
6No Strings Attached$116,547-14%425-941$274$69,406,0207Paramount
7The Eagle$75,010-45%327-1241$229$18,953,0524Focus
8Biutiful$67,18860%146-36$460$4,025,75010Roadside Attractions
9Yogi Bear$61,064287%266-100$230$97,986,41512Warner Bros.
10The Green Hornet$58,51625%269-398$218$96,878,5868Sony / Columbia
11Little Fockers$46,410174%221-40$210$148,088,04011Universal
12The Rite$45,37321%201-344$226$32,509,9206Warner Bros. / New Line
13127 Hours$36,54461%135-85$271$18,050,46718Fox Searchlight
14The Chronicles of Narnia: The Voyage of the Dawn Treader$36,429112%185-63$197$103,880,20513Fox
15Harry Potter and the Deathly Hallows: Part 1$36,29066%208-95$174$294,440,02916Warner Bros.
16The Tourist$28,152--142-52$198$67,567,79613Sony / Columbia
17The Company Men$23,81915%112-73$213$3,986,5087Weinstein Company
18Gulliver's Travels (2010)$21,836135%156-48$140$42,495,12511Fox
19The Mechanic$17,853-44%109-295$164$28,829,9986CBS Films
20Season of the Witch$14,98747%109-62$137$24,702,4389Relativity Media

Platform (1 — 99)

#TitleFri, Mar. 4 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$34,76745%49-1$710$22,184,73051Warner Bros. / IMAX
2Blue Valentine (2010)$25,9908%96-71$271$9,338,81610Weinstein Company
3happythankyoumoreplease$9,930--2--$4,965$9,9301Anchor Bay Films
4Rabbit Hole$7,393-8%55-28$134$2,098,62812Lionsgate
5From Prada to Nada$3,186-26%35-46$91$2,926,5146Lionsgate / Pantelion
6Diary of a Country Priest (2011 re-issue)$2,341--10$2,341$17,2492Rialto
7Winter's Bone$2,072-5%13-122$159$6,512,89939Roadside Attractions
87 Khoon Maaf$1,659-33%15-53$111$264,9883UTV Communications
9Vidal Sassoon: The Movie$1,36914%41$342$55,3894Phase 4 Films
10I Love You Phillip Morris$1,34418%13-2$103$1,959,73614Roadside Attractions
11Public Speaking$1,213--10$1,213$18,2332Rialto
12Brotherhood (2010)$80-73%1-1$80$19,2913Phase 4 Films