Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Sun, Mar. 6 2011

Wide (1000+)

#TitleSun, Mar. 6 2011LocationsAvg.TotalWks.Dist.
1Rango$11,868,857-29%3,917--$3,030$38,079,3231Paramount
2The Adjustment Bureau$5,339,200-41%2,840--$1,880$21,157,7301Universal
3Hall Pass$2,385,116-37%2,9500$809$26,846,8082Warner Bros. / New Line
4Gnomeo and Juliet$2,293,052-33%2,984-53$768$84,022,3254Disney
5Beastly$2,222,247-45%1,952--$1,138$9,851,1021CBS Films
6The King's Speech$1,746,493-39%2,240-145$780$123,546,10415Weinstein Company
7Unknown (2011)$1,676,026-44%2,913-130$575$53,029,4963Warner Bros.
8Just Go With It$1,546,938-48%2,920-624$530$88,131,3164Sony / Columbia
9I Am Number Four$1,511,263-43%2,903-253$521$46,488,6063Disney / DreamWorks
10Justin Bieber: Never Say Never$1,163,695-38%2,254-556$516$68,828,5394Paramount
11Take Me Home Tonight$884,920-33%2,003--$442$3,464,6791Relativity Media
12Big Mommas: Like Father, Like Son$824,747-50%1,642-1179$502$33,250,8353Fox
13Drive Angry$650,506-33%2,2900$284$9,103,9512Summit

Limited (100 — 999)

#TitleSun, Mar. 6 2011LocationsAvg.TotalWks.Dist.
1The Fighter$306,911-42%575-93$534$92,037,54613Paramount
2Black Swan$283,466-37%68164$416$105,118,88614Fox Searchlight
3True Grit (2010)$254,887-45%725-497$352$168,681,08811Paramount
4Cedar Rapids$241,005-35%23599$1,026$3,391,0354Fox Searchlight
5The Roommate$117,626-59%606-1120$194$36,845,7725Sony / Screen Gems
6No Strings Attached$91,498-44%425-941$215$69,659,7947Paramount
7Biutiful$83,201-33%146-36$570$4,232,81810Roadside Attractions
8The Eagle$76,171-33%327-1241$233$19,143,4224Focus
9Yogi Bear$62,173-41%266-100$234$98,153,68112Warner Bros.
10The Green Hornet$55,872-46%269-398$208$97,037,5918Sony / Columbia
11Harry Potter and the Deathly Hallows: Part 1$49,418-32%208-95$238$294,562,16216Warner Bros.
12Little Fockers$48,620-41%221-40$220$148,219,53511Universal
13The Rite$43,110-38%201-344$214$32,622,5196Warner Bros. / New Line
14The Chronicles of Narnia: The Voyage of the Dawn Treader$42,968-40%185-63$232$103,994,95413Fox
15127 Hours$33,082-38%135-85$245$18,136,89918Fox Searchlight
16Gulliver's Travels (2010)$30,969-33%156-48$199$42,572,63911Fox
17The Company Men$28,854-31%112-73$258$4,057,4397Weinstein Company
18The Tourist$22,867-44%142-52$161$67,631,15713Sony / Columbia
19The Mechanic$20,293-33%109-295$186$28,805,3346CBS Films
20Season of the Witch$16,583-35%109-62$152$24,744,4169Relativity Media

Platform (1 — 99)

#TitleSun, Mar. 6 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$45,485-12%49-1$928$22,282,07351Warner Bros. / IMAX
2Blue Valentine (2010)$28,335-32%96-71$295$9,408,65210Weinstein Company
3happythankyoumoreplease$13,46715%2--$6,734$35,0631Anchor Bay Films
4Rabbit Hole$9,265-23%55-28$168$2,119,97312Lionsgate
5From Prada to Nada$6,4284%35-46$184$2,939,1286Lionsgate / Pantelion
6Winter's Bone$2,896-33%13-122$223$6,520,14539Roadside Attractions
7Diary of a Country Priest (2011 re-issue)$2,284-30%10$2,284$22,8112Rialto
8Public Speaking$2,182-28%10$2,182$23,4582Rialto
9Vidal Sassoon: The Movie$2,111-11%41$528$59,8774Phase 4 Films
10I Love You Phillip Morris$1,718-29%13-2$132$1,963,87714Roadside Attractions
117 Khoon Maaf$1,326-44%15-53$88$268,6623UTV Communications
12Brotherhood (2010)$13946%1-1$139$19,5253Phase 4 Films