Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Sat, Mar. 12 2011

Wide (1000+)

#TitleSat, Mar. 12 2011LocationsAvg.TotalWks.Dist.
1Battle: Los Angeles$13,369,5240%3,417--$3,913$26,768,8341Sony / Columbia
2Rango$10,150,44687%3,9236$2,587$61,172,6832Paramount
3Red Riding Hood$5,732,50615%3,030--$1,892$10,717,6441Warner Bros.
4The Adjustment Bureau$5,237,11053%2,8477$1,840$35,644,3652Universal
5Mars Needs Moms$3,116,25881%3,117--$1,000$4,838,5951Disney
6Beastly$2,161,94129%1,9597$1,104$15,728,9212CBS Films
7Hall Pass$2,161,68242%2,555-395$846$33,520,2613Warner Bros. / New Line
8Just Go With It$1,832,70451%2,398-522$764$93,031,1735Sony / Columbia
9The King's Speech$1,693,32779%1,768-472$958$128,078,87516Weinstein Company
10Gnomeo and Juliet$1,668,168103%2,585-399$645$87,974,9695Disney
11Unknown (2011)$1,555,68662%2,303-610$676$57,557,6444Warner Bros.
12I Am Number Four$1,002,22753%2,005-898$500$49,852,8894Disney / DreamWorks
13Justin Bieber: Never Say Never$620,92574%1,247-1007$498$70,554,4325Paramount
14Take Me Home Tonight$513,53026%2,0030$256$5,540,2812Relativity Media

Limited (100 — 999)

#TitleSat, Mar. 12 2011LocationsAvg.TotalWks.Dist.
1Big Mommas: Like Father, Like Son$650,587105%931-711$699$34,825,0844Fox
2Cedar Rapids$418,54867%394159$1,062$4,345,6795Fox Searchlight
3The Fighter$275,42480%463-112$595$92,783,59614Paramount
4Yogi Bear$227,078112%404138$562$98,535,74913Warner Bros.
5True Grit (2010)$210,90888%401-324$526$169,279,46712Paramount
6Black Swan$204,11867%337-344$606$105,813,99815Fox Searchlight
7The Green Hornet$170,07448%30940$550$97,388,8339Sony / Columbia
8Drive Angry$129,77547%551-1739$236$10,221,8333Summit
9No Strings Attached$84,28451%254-171$332$69,955,9608Paramount
10Biutiful$83,69486%114-32$734$4,466,08011Roadside Attractions
11The Roommate$74,08164%213-393$348$37,117,3366Sony / Screen Gems
12Little Fockers$53,18582%177-44$300$148,352,89012Universal
13Harry Potter and the Deathly Hallows: Part 1$42,00254%122-86$344$294,684,11417Warner Bros.
14The Chronicles of Narnia: The Voyage of the Dawn Treader$35,55878%123-62$289$104,097,90914Fox

Platform (1 — 99)

#TitleSat, Mar. 12 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$74,94353%4--$18,736$123,9731Focus
2Kill the Irishman$62,44645%5--$12,489$105,3711Anchor Bay Films
3Hubble 3D$49,94027%490$1,019$22,480,39052Warner Bros. / IMAX
4Blue Valentine (2010)$27,21461%60-36$454$9,497,63911Weinstein Company
5The Company Men$26,01589%63-49$413$4,142,4098Weinstein Company
6The Rite$22,18270%85-116$261$32,707,5557Warner Bros. / New Line
7127 Hours$21,31344%79-56$270$18,222,30819Fox Searchlight
8happythankyoumoreplease$21,29054%1917$1,121$78,3552Anchor Bay Films
9The Eagle$20,99848%99-228$212$19,279,8015Focus
10Gulliver's Travels (2010)$19,80463%99-57$200$42,631,13512Fox
11Rabbit Hole$11,46090%38-17$302$2,151,47913Lionsgate
12Season of the Witch$11,14870%54-55$206$24,786,16310Relativity Media
13The Mechanic$9,09041%42-67$216$28,924,3547CBS Films
14From Prada to Nada$4,65069%33-2$141$2,953,6737Lionsgate / Pantelion
15I Love You Phillip Morris$3,29746%12-1$275$1,975,60115Roadside Attractions
16Vidal Sassoon: The Movie$2,8226%3-1$941$69,2075Phase 4 Films
17Winter's Bone$2,06260%9-4$229$6,526,21840Roadside Attractions
18Diary of a Country Priest (2011 re-issue)$1,95232%10$1,952$31,5133Rialto
19Saint Misbehavin’: The Wavy Gravy Movie$1,406-9%1--$1,406$26,83715Argot Pictures