Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Mon, Mar. 14 2011

Wide (1000+)

#TitleMon, Mar. 14 2011LocationsAvg.TotalWks.Dist.
1Battle: Los Angeles$3,044,610-65%3,417--$891$38,617,7971Sony / Columbia
2Rango$2,294,134-67%3,9236$585$70,500,2352Paramount
3Red Riding Hood$1,196,151-64%3,030--$395$15,201,4861Warner Bros.
4The Adjustment Bureau$1,024,920-65%2,8477$360$39,614,5152Universal
5Mars Needs Moms$740,274-64%3,117--$237$7,654,7621Disney
6Hall Pass$547,445-59%2,555-395$214$35,389,7343Warner Bros. / New Line
7Gnomeo and Juliet$503,058-55%2,585-399$195$89,605,4235Disney
8Beastly$477,696-60%1,9597$244$17,389,3292CBS Films
9Just Go With It$389,248-60%2,398-522$162$94,390,0955Sony / Columbia
10The King's Speech$339,644-64%1,768-472$192$129,349,87916Weinstein Company
11Unknown (2011)$331,379-61%2,203-710$150$58,742,2244Warner Bros.
12I Am Number Four$265,789-56%2,005-898$133$50,721,5124Disney / DreamWorks
13Justin Bieber: Never Say Never$182,702-54%1,247-1007$147$71,138,3435Paramount
14Take Me Home Tonight$178,074-49%2,0030$89$6,069,1662Relativity Media

Limited (100 — 999)

#TitleMon, Mar. 14 2011LocationsAvg.TotalWks.Dist.
1Big Mommas: Like Father, Like Son$121,992-64%931-711$131$35,284,9504Fox
2Cedar Rapids$91,633-64%394159$233$4,688,9655Fox Searchlight
3Yogi Bear$61,084-57%404138$151$98,738,88813Warner Bros.
4The Fighter$55,527-62%463-112$120$92,986,81514Paramount
5Black Swan$47,302-59%337-344$140$105,975,51915Fox Searchlight
6The Green Hornet$42,364-56%30940$137$97,527,5939Sony / Columbia
7Drive Angry$38,321-56%551-1739$70$10,346,3723Summit
8True Grit (2010)$36,729-64%401-324$92$169,418,13412Paramount
9No Strings Attached$21,512-54%254-171$85$70,023,9228Paramount
10Biutiful$18,781-65%114-31$165$4,539,09311Roadside Attractions
11The Chronicles of Narnia: The Voyage of the Dawn Treader$11,557-50%123-62$94$104,132,69614Fox
12Little Fockers$11,505-63%177-44$65$148,395,28512Universal
13Harry Potter and the Deathly Hallows: Part 1$10,183-65%122-86$83$294,723,79117Warner Bros.

Platform (1 — 99)

#TitleMon, Mar. 14 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$37,8570%490$773$22,555,93152Warner Bros. / IMAX
2Jane Eyre (2011)$17,483-70%4--$4,371$200,3681Focus
3Kill the Irishman$14,530-64%5--$2,906$159,9601Anchor Bay Films
4Gulliver's Travels (2010)$9,653-34%99-57$98$42,655,32912Fox
5127 Hours$7,039-51%79-56$89$18,243,62519Fox Searchlight
6The Rite$6,937-54%85-116$82$32,729,4667Warner Bros. / New Line
7Blue Valentine (2010)$6,574-61%60-36$110$9,521,00211Weinstein Company
8The Eagle$6,476-51%99-228$65$19,299,4585Focus
9happythankyoumoreplease$5,653-65%1917$298$100,2612Anchor Bay Films
10The Company Men$4,802-63%63-49$76$4,160,2918Weinstein Company
11Season of the Witch$3,756-54%54-55$70$24,798,00510Relativity Media
12Rabbit Hole$3,452-57%38-17$91$2,163,01013Lionsgate
13The Mechanic$2,477-64%42-67$59$28,933,7317CBS Films
14From Prada to Nada$1,459-64%33-2$44$2,959,2407Lionsgate / Pantelion
15Vidal Sassoon: The Movie$1,126-58%40$282$73,0055Phase 4 Films
16I Love You Phillip Morris$1,043-68%12-1$87$1,979,86015Roadside Attractions
17Winter's Bone$468-62%9-4$52$6,527,91640Roadside Attractions
18Saint Misbehavin’: The Wavy Gravy Movie$157-92%1--$157$28,93015Argot Pictures