Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Tue, Mar. 15 2011

Wide (1000+)

#TitleTue, Mar. 15 2011LocationsAvg.TotalWks.Dist.
1Battle: Los Angeles$3,001,655-1%3,417--$878$41,619,4521Sony / Columbia
2Rango$2,500,2459%3,9236$637$73,000,4802Paramount
3Red Riding Hood$1,376,17315%3,030--$454$16,577,6591Warner Bros.
4The Adjustment Bureau$1,281,15025%2,8477$450$40,895,6652Universal
5Mars Needs Moms$940,60427%3,117--$302$8,595,3661Disney
6Hall Pass$629,27515%2,555-395$246$36,019,0093Warner Bros. / New Line
7Gnomeo and Juliet$616,32423%2,585-399$238$90,221,7475Disney
8Beastly$610,74728%1,9597$312$18,000,0762CBS Films
9Just Go With It$501,80529%2,398-522$209$94,891,9005Sony / Columbia
10The King's Speech$412,56221%1,768-472$233$129,762,44116Weinstein Company
11Unknown (2011)$407,03223%2,303-610$177$59,149,2564Warner Bros.
12I Am Number Four$315,29819%2,005-898$157$51,036,8104Disney / DreamWorks
13Justin Bieber: Never Say Never$225,67224%1,247-1007$181$71,364,0155Paramount
14Take Me Home Tonight$187,9856%2,0030$94$6,257,1512Relativity Media

Limited (100 — 999)

#TitleTue, Mar. 15 2011LocationsAvg.TotalWks.Dist.
1Big Mommas: Like Father, Like Son$150,17023%931-711$161$35,435,1204Fox
2Cedar Rapids$104,24814%394159$265$4,793,2135Fox Searchlight
3Yogi Bear$87,96044%404138$218$98,826,84813Warner Bros.
4The Fighter$65,04717%463-112$140$93,051,86214Paramount
5Black Swan$56,65220%337-344$168$106,032,17115Fox Searchlight
6The Green Hornet$52,87625%30940$171$97,580,4699Sony / Columbia
7Drive Angry$43,37213%551-1739$79$10,389,7443Summit
8True Grit (2010)$41,66213%401-324$104$169,459,79612Paramount
9No Strings Attached$28,76834%254-171$113$70,052,6908Paramount
10Biutiful$24,10028%114-31$211$4,563,19311Roadside Attractions
11Little Fockers$15,04531%177-44$85$148,410,33012Universal
12The Chronicles of Narnia: The Voyage of the Dawn Treader$13,62218%123-62$111$104,146,31814Fox
13Harry Potter and the Deathly Hallows: Part 1$11,91417%122-86$98$294,735,70517Warner Bros.

Platform (1 — 99)

#TitleTue, Mar. 15 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$44,90219%490$916$22,600,83352Warner Bros. / IMAX
2Jane Eyre (2011)$17,196-2%4--$4,299$217,5641Focus
3Kill the Irishman$12,720-12%5--$2,544$172,6791Anchor Bay Films
4Gulliver's Travels (2010)$11,88523%99-57$120$42,667,21412Fox
5127 Hours$8,08415%79-56$102$18,251,70919Fox Searchlight
6Blue Valentine (2010)$7,66817%60-36$128$9,528,67011Weinstein Company
7happythankyoumoreplease$7,39131%1917$389$107,6522Anchor Bay Films
8The Eagle$7,21311%99-228$73$19,306,6715Focus
9The Rite$6,701-3%85-116$79$32,736,1677Warner Bros. / New Line
10The Company Men$6,51336%63-49$103$4,166,8048Weinstein Company
11Season of the Witch$4,17011%54-55$77$24,802,17510Relativity Media
12The Mechanic$3,42938%42-67$82$28,937,1607CBS Films
13Rabbit Hole$3,168-8%38-17$83$2,166,17813Lionsgate
14I Love You Phillip Morris$1,75768%12-1$146$1,981,61715Roadside Attractions
15From Prada to Nada$1,4781%33-2$45$2,960,7187Lionsgate / Pantelion
16Vidal Sassoon: The Movie$982-13%51$196$73,9875Phase 4 Films
17Winter's Bone$53314%9-4$59$6,528,44940Roadside Attractions
18Saint Misbehavin’: The Wavy Gravy Movie$19222%1--$192$29,12215Argot Pictures