Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Wed, Mar. 16 2011

Wide (1000+)

#TitleWed, Mar. 16 2011LocationsAvg.TotalWks.Dist.
1Battle: Los Angeles$2,359,421-21%3,417--$690$43,978,8731Sony / Columbia
2Rango$2,213,605-11%3,9236$564$75,214,0852Paramount
3Red Riding Hood$1,122,418-18%3,030--$370$17,700,0771Warner Bros.
4The Adjustment Bureau$1,053,390-18%2,8477$370$41,949,0552Universal
5Mars Needs Moms$767,729-18%3,117--$246$9,363,0951Disney
6Gnomeo and Juliet$552,632-10%2,585-399$214$90,774,3795Disney
7Hall Pass$547,331-13%2,555-395$214$36,566,3403Warner Bros. / New Line
8Beastly$499,599-18%1,9597$255$18,499,6752CBS Films
9Just Go With It$433,486-14%2,398-522$181$95,325,3865Sony / Columbia
10The King's Speech$362,758-12%1,768-472$205$130,125,19916Weinstein Company
11Unknown (2011)$348,130-14%2,303-610$151$59,497,3864Warner Bros.
12I Am Number Four$284,163-10%2,005-898$142$51,320,9734Disney / DreamWorks
13Justin Bieber: Never Say Never$193,020-14%1,247-1007$155$71,557,0355Paramount
14Take Me Home Tonight$169,398-10%2,0030$85$6,426,5492Relativity Media

Limited (100 — 999)

#TitleWed, Mar. 16 2011LocationsAvg.TotalWks.Dist.
1Big Mommas: Like Father, Like Son$134,393-11%931-711$144$35,569,5134Fox
2Cedar Rapids$91,122-13%394159$231$4,884,3355Fox Searchlight
3Yogi Bear$67,730-23%404138$168$98,894,57813Warner Bros.
4The Fighter$53,736-17%463-112$116$93,105,59814Paramount
5Black Swan$52,491-7%337-344$156$106,084,66215Fox Searchlight
6The Green Hornet$43,225-18%30940$140$97,623,6949Sony / Columbia
7Drive Angry$41,459-4%551-1739$75$10,431,2033Summit
8True Grit (2010)$38,165-8%401-324$95$169,497,96112Paramount
9No Strings Attached$24,605-14%254-171$97$70,077,2958Paramount
10Biutiful$20,313-16%114-31$178$4,583,50611Roadside Attractions
11Little Fockers$14,160-6%177-44$80$148,424,49012Universal
12The Chronicles of Narnia: The Voyage of the Dawn Treader$13,501-1%123-62$110$104,159,81914Fox
13Harry Potter and the Deathly Hallows: Part 1$10,961-8%122-86$90$294,746,66617Warner Bros.

Platform (1 — 99)

#TitleWed, Mar. 16 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$45,2031%490$923$22,646,03652Warner Bros. / IMAX
2Jane Eyre (2011)$19,14811%4--$4,787$236,7121Focus
3Kill the Irishman$11,682-8%5--$2,336$184,3611Anchor Bay Films
4Gulliver's Travels (2010)$10,820-9%99-57$109$42,678,03412Fox
5127 Hours$7,551-7%79-56$96$18,259,26019Fox Searchlight
6Blue Valentine (2010)$7,315-5%60-36$122$9,535,98511Weinstein Company
7The Rite$6,367-5%85-116$75$32,742,5347Warner Bros. / New Line
8happythankyoumoreplease$6,117-17%1917$322$113,7692Anchor Bay Films
9The Eagle$6,063-16%99-228$61$19,312,7345Focus
10The Company Men$5,844-10%63-49$93$4,172,6488Weinstein Company
11Rabbit Hole$5,06160%38-17$133$2,171,23913Lionsgate
12Season of the Witch$4,005-4%54-55$74$24,806,18010Relativity Media
13The Mechanic$3,5243%42-67$84$28,940,6847CBS Films
14I Love You Phillip Morris$1,710-3%12-1$143$1,983,32715Roadside Attractions
15From Prada to Nada$1,280-13%33-2$39$2,961,9987Lionsgate / Pantelion
16Vidal Sassoon: The Movie$722-26%51$144$74,7095Phase 4 Films
17Winter's Bone$508-5%9-4$56$6,528,95740Roadside Attractions
18Saint Misbehavin’: The Wavy Gravy Movie$36088%1--$360$29,48215Argot Pictures