'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Daily Domestic Gross Thu, Mar. 17 2011

Wide (1000+)

#TitleThu, Mar. 17 2011LocationsAvg.TotalWks.Dist.
2Battle: Los Angeles$2,022,833-14%3,417--$592$46,001,7061Sony / Columbia
3Red Riding Hood$1,007,306-10%3,030--$332$18,707,3831Warner Bros.
4The Adjustment Bureau$897,985-15%2,8477$315$42,847,0402Universal
5Mars Needs Moms$720,719-6%3,117--$231$10,083,8141Disney
6Gnomeo and Juliet$514,003-7%2,585-399$199$91,288,3825Disney
7Beastly$485,790-3%1,9597$248$18,985,4652CBS Films
8Hall Pass$423,266-23%2,555-395$166$36,989,6063Warner Bros. / New Line
9Just Go With It$393,823-9%2,398-522$164$95,719,2095Sony / Columbia
10Unknown (2011)$318,166-9%2,303-610$138$59,815,5524Warner Bros.
11The King's Speech$317,031-13%1,768-472$179$130,442,23016Weinstein Company
12I Am Number Four$280,817-1%2,005-898$140$51,601,7904Disney / DreamWorks
13Justin Bieber: Never Say Never$181,863-6%1,247-1007$146$71,738,8985Paramount
14Take Me Home Tonight$140,352-17%2,0030$70$6,566,9012Relativity Media

Limited (100 — 999)

#TitleThu, Mar. 17 2011LocationsAvg.TotalWks.Dist.
1Big Mommas: Like Father, Like Son$129,955-3%931-711$140$35,699,4684Fox
2Yogi Bear$70,4394%404138$174$98,965,01713Warner Bros.
3Cedar Rapids$69,020-24%394159$175$4,953,3555Fox Searchlight
4Black Swan$44,785-15%337-344$133$106,129,44715Fox Searchlight
5The Green Hornet$42,812-1%30940$139$97,666,5069Sony / Columbia
6The Fighter$42,451-21%463-112$92$93,148,04914Paramount
7Drive Angry$40,365-3%551-1739$73$10,471,5683Summit
8True Grit (2010)$32,636-14%401-324$81$169,530,59712Paramount
9No Strings Attached$19,567-20%254-171$77$70,096,8628Paramount
10Biutiful$17,290-15%114-31$152$4,600,79611Roadside Attractions
11Little Fockers$14,1100%177-44$80$148,438,60012Universal
12The Chronicles of Narnia: The Voyage of the Dawn Treader$14,0564%123-62$114$104,173,87514Fox
13Harry Potter and the Deathly Hallows: Part 1$11,5495%122-86$95$294,758,21517Warner Bros.

Platform (1 — 99)

#TitleThu, Mar. 17 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$43,963-3%490$897$22,689,99952Warner Bros. / IMAX
2Jane Eyre (2011)$16,393-14%4--$4,098$253,1051Focus
3Gulliver's Travels (2010)$11,7238%99-57$118$42,689,75712Fox
4Kill the Irishman$7,640-35%5--$1,528$192,0011Anchor Bay Films
5The Eagle$6,73811%99-228$68$19,319,4725Focus
6127 Hours$6,241-17%79-56$79$18,265,50119Fox Searchlight
7Blue Valentine (2010)$6,210-15%60-36$104$9,542,19511Weinstein Company
8The Rite$5,929-7%85-116$70$32,748,4637Warner Bros. / New Line
9The Company Men$5,072-13%63-49$81$4,177,7208Weinstein Company
10happythankyoumoreplease$4,453-27%1917$234$118,8802Anchor Bay Films
11Season of the Witch$4,3428%54-55$80$24,810,52210Relativity Media
12Rabbit Hole$3,353-34%38-17$88$2,174,59213Lionsgate
13The Mechanic$2,193-38%42-67$52$28,942,8777CBS Films
14Vidal Sassoon: The Movie$1,32584%51$265$76,0345Phase 4 Films
15From Prada to Nada$1,3012%33-2$39$2,963,2997Lionsgate / Pantelion
16I Love You Phillip Morris$1,118-35%12-1$93$1,984,44515Roadside Attractions
17Winter's Bone$57413%9-4$64$6,529,53140Roadside Attractions
18Saint Misbehavin’: The Wavy Gravy Movie$41114%1--$411$29,89315Argot Pictures