Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Sat, Mar. 19 2011

Wide (1000+)

#TitleSat, Mar. 19 2011LocationsAvg.TotalWks.Dist.
1Limitless$7,392,50711%2,756--$2,682$14,024,1391Relativity Media
2Rango$6,490,78253%3,843-80$1,689$87,982,1373Paramount
3Battle: Los Angeles$6,134,77537%3,4170$1,795$56,620,0242Sony / Columbia
4The Lincoln Lawyer$5,606,02537%2,707--$2,071$9,693,2171Lionsgate
5Paul$5,113,65014%2,802--$1,825$9,582,8401Universal
6Red Riding Hood$3,089,83027%3,0300$1,020$24,223,9632Warner Bros.
7The Adjustment Bureau$2,593,50043%2,660-187$975$47,249,4253Universal
8Mars Needs Moms$2,314,50055%3,1170$743$13,891,0622Disney
9Beastly$1,378,62124%1,810-149$762$21,473,6093CBS Films
10Hall Pass$1,089,41729%1,905-650$572$38,921,2394Warner Bros. / New Line
11Just Go With It$1,001,72233%1,708-690$586$97,473,5946Sony / Columbia
12Gnomeo and Juliet$974,84649%1,748-837$558$92,915,7456Disney
13The King's Speech$938,61565%1,249-519$751$131,949,75317Weinstein Company
14Unknown (2011)$567,59239%1,401-902$405$60,791,1645Warner Bros.

Limited (100 — 999)

#TitleSat, Mar. 19 2011LocationsAvg.TotalWks.Dist.
1I Am Number Four$452,94136%955-1050$474$52,388,2645Disney / DreamWorks
2Big Mommas: Like Father, Like Son$335,94756%550-381$611$36,250,1775Fox
3Cedar Rapids$230,62156%46268$499$5,332,0416Fox Searchlight
4Justin Bieber: Never Say Never$195,94836%480-767$408$72,079,3036Paramount
5Yogi Bear$190,16750%43834$434$99,282,19014Warner Bros.
6The Green Hornet$127,85447%282-27$453$97,881,42810Sony / Columbia
7True Grit (2010)$116,15252%268-133$433$169,722,93413Paramount
8The Fighter$100,49554%316-147$318$93,313,62415Paramount
9Black Swan$76,61446%191-146$401$106,258,46616Fox Searchlight
10No Strings Attached$66,57426%232-22$287$70,216,3879Paramount
11Take Me Home Tonight$54,60318%281-1722$194$6,667,8573Relativity Media
12The Rite$43,67129%202117$216$32,825,9358Warner Bros. / New Line
13The Roommate$35,70237%112-101$319$37,286,5807Sony / Screen Gems

Platform (1 — 99)

#TitleSat, Mar. 19 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$197,30655%2622$7,589$578,0062Focus
2Kill the Irishman$67,59287%2116$3,219$295,7122Anchor Bay Films
3Win Win$65,95075%5--$13,190$103,6161Fox Searchlight
4Hubble 3D$57,51713%490$1,174$22,798,39353Warner Bros. / IMAX
5Biutiful$38,99350%89-25$438$4,674,03112Roadside Attractions
6The Music Never Stopped$36,25880%32--$1,133$56,3511Roadside Attractions
7Harry Potter and the Deathly Hallows: Part 1$28,45548%94-28$303$294,805,91318Warner Bros.
8The Mechanic$22,66250%9957$229$28,980,6198CBS Films
9The Chronicles of Narnia: The Voyage of the Dawn Treader$21,44433%82-41$262$104,211,40315Fox
10The Eagle$19,03629%92-7$207$19,353,2876Focus
11Drive Angry$16,64534%95-456$175$10,500,6604Summit
12Blue Valentine (2010)$14,87663%43-17$346$9,566,22512Weinstein Company
13The Company Men$14,67762%58-5$253$4,201,4699Weinstein Company
14127 Hours$8,14268%32-47$254$18,278,49720Fox Searchlight
15happythankyoumoreplease$7,75959%12-7$647$131,5223Anchor Bay Films
16I Love You Phillip Morris$6,11998%11-1$556$1,993,26316Roadside Attractions
17Gulliver's Travels (2010)$5,200-2%43-56$121$42,700,27213Fox
18Season of the Witch$5,19838%31-23$168$24,819,48511Relativity Media
19Rabbit Hole$4,73971%29-9$163$2,182,10314Lionsgate
20Nostalgia for the Light$4,63937%1--$4,639$8,0281Icarus Films
21From Prada to Nada$3,48250%27-6$129$2,969,1028Lionsgate / Pantelion
22Vidal Sassoon: The Movie$2,40049%52$480$79,9446Phase 4 Films
23Winter's Bone$423124%4-5$106$6,530,14341Roadside Attractions