Grosses

With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Mon, Mar. 21 2011

Wide (1000+)

#TitleMon, Mar. 21 2011LocationsAvg.TotalWks.Dist.
1Limitless$1,902,117-61%2,756--$690$20,809,4191Relativity Media
2Battle: Los Angeles$1,214,972-69%3,4170$356$61,755,1072Sony / Columbia
3The Lincoln Lawyer$1,200,983-66%2,707--$444$14,407,4361Lionsgate
4Rango$1,110,573-75%3,843-80$289$93,449,2643Paramount
5Paul$1,078,770-69%2,802--$385$14,122,0801Universal
6Red Riding Hood$548,375-67%3,0300$181$26,443,8892Warner Bros.
7The Adjustment Bureau$492,100-64%2,660-187$185$49,111,6503Universal
8Mars Needs Moms$382,365-75%3,1170$123$15,782,7992Disney
9Hall Pass$266,483-58%1,905-650$140$39,824,4234Warner Bros. / New Line
10Beastly$227,211-68%1,810-149$126$22,411,1543CBS Films
11The King's Speech$198,465-62%1,249-519$159$132,674,84617Weinstein Company
12Gnomeo and Juliet$193,495-71%1,748-837$111$93,780,7856Disney
13Just Go With It$184,317-62%1,708-690$108$98,148,6416Sony / Columbia
14Unknown (2011)$118,403-61%1,401-802$85$61,213,3065Warner Bros.

Limited (100 — 999)

#TitleMon, Mar. 21 2011LocationsAvg.TotalWks.Dist.
1I Am Number Four$89,355-61%955-1050$94$52,706,2045Disney / DreamWorks
2Cedar Rapids$56,901-60%46268$123$5,532,2176Fox Searchlight
3Big Mommas: Like Father, Like Son$37,725-76%550-381$69$36,445,4035Fox
4Justin Bieber: Never Say Never$35,807-72%480-767$75$72,245,1706Paramount
5Yogi Bear$32,384-76%43834$74$99,447,71114Warner Bros.
6True Grit (2010)$23,114-60%268-133$86$169,803,72213Paramount
7The Fighter$22,011-59%316-147$70$93,389,58615Paramount
8Black Swan$21,396-53%191-146$112$106,325,05316Fox Searchlight
9No Strings Attached$19,500-53%232-22$84$70,277,2679Paramount
10Take Me Home Tonight$17,640-52%281-1722$63$6,722,4903Relativity Media
11The Rite$11,934-63%202117$59$32,870,1248Warner Bros. / New Line

Platform (1 — 99)

#TitleMon, Mar. 21 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$46,752-67%2622$1,798$766,2662Focus
2Hubble 3D$27,812-28%490$568$22,865,08853Warner Bros. / IMAX
3Win Win$14,320-69%5--$2,864$164,6821Fox Searchlight
4Kill the Irishman$12,420-66%2116$591$345,0582Anchor Bay Films
5Biutiful$10,228-62%88-26$116$4,711,47512Roadside Attractions
6I Love You Phillip Morris$10,228154%11-1$930$1,963,90916Roadside Attractions
7Harry Potter and the Deathly Hallows: Part 1$7,969-59%94-28$85$294,833,31918Warner Bros.
8The Mechanic$7,463-58%9957$75$29,005,8258CBS Films
9The Music Never Stopped$5,895-71%32--$184$82,4381Roadside Attractions
10The Eagle$5,385-56%92-7$59$19,370,9376Focus
11The Chronicles of Narnia: The Voyage of the Dawn Treader$5,245-62%82-41$64$104,230,55915Fox
12Blue Valentine (2010)$4,696-55%43-17$109$9,581,25712Weinstein Company
13The Company Men$3,968-58%58-5$68$4,214,8209Weinstein Company
14Drive Angry$3,816-63%95-456$40$10,514,6624Summit
15happythankyoumoreplease$2,742-55%12-7$229$140,3033Anchor Bay Films
16127 Hours$2,296-48%32-47$72$18,285,19420Fox Searchlight
17Gulliver's Travels (2010)$2,266-54%43-56$53$42,707,50113Fox
18Rabbit Hole$1,977-36%29-9$68$2,187,18314Lionsgate
19Nostalgia for the Light$1,585-40%1--$1,585$12,2661Icarus Films
20Season of the Witch$1,206-68%31-23$39$24,824,48911Relativity Media
21From Prada to Nada$902-61%27-6$33$2,972,3118Lionsgate / Pantelion
22Vidal Sassoon: The Movie$665-48%51$133$81,8776Phase 4 Films