Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Tue, Mar. 22 2011

Wide (1000+)

#TitleTue, Mar. 22 2011LocationsAvg.TotalWks.Dist.
1Limitless$2,035,1587%2,756--$738$22,844,5771Relativity Media
2The Lincoln Lawyer$1,388,45916%2,707--$513$15,795,8951Lionsgate
3Battle: Los Angeles$1,221,5401%3,4170$357$62,976,6472Sony / Columbia
4Paul$1,134,3055%2,802--$405$15,256,3851Universal
5Rango$1,087,093-2%3,843-80$283$94,536,3573Paramount
6Red Riding Hood$618,40913%3,0300$204$27,062,2982Warner Bros.
7The Adjustment Bureau$571,42516%2,660-187$215$49,683,0753Universal
8Mars Needs Moms$402,2165%3,1170$129$16,185,0152Disney
9Hall Pass$288,3868%1,905-650$151$40,112,8094Warner Bros. / New Line
10Beastly$272,96920%1,810-149$151$22,684,1233CBS Films
11The King's Speech$215,0448%1,249-519$172$132,889,89017Weinstein Company
12Just Go With It$207,08512%1,708-690$121$98,355,7266Sony / Columbia
13Gnomeo and Juliet$188,323-3%1,748-837$108$93,969,1086Disney
14Unknown (2011)$139,31918%1,401-902$99$61,352,6255Warner Bros.

Limited (100 — 999)

#TitleTue, Mar. 22 2011LocationsAvg.TotalWks.Dist.
1I Am Number Four$98,00610%955-1050$103$52,804,2105Disney / DreamWorks
2Cedar Rapids$64,48213%46268$140$5,596,6996Fox Searchlight
3Big Mommas: Like Father, Like Son$41,95911%550-381$76$36,487,3625Fox
4Yogi Bear$37,56416%43834$86$99,485,27514Warner Bros.
5Justin Bieber: Never Say Never$31,758-11%480-767$66$72,276,9286Paramount
6Black Swan$25,31718%191-146$133$106,350,37016Fox Searchlight
7True Grit (2010)$25,2629%268-133$94$169,828,98413Paramount
8The Fighter$25,13614%316-147$80$93,414,72215Paramount
9No Strings Attached$22,87417%232-22$99$70,300,1419Paramount
10Take Me Home Tonight$16,603-6%281-1722$59$6,739,0933Relativity Media
11The Rite$13,36612%202117$66$32,883,4908Warner Bros. / New Line

Platform (1 — 99)

#TitleTue, Mar. 22 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$48,6664%2622$1,872$814,9322Focus
2Hubble 3D$30,1819%490$616$22,895,26953Warner Bros. / IMAX
3Biutiful$14,50942%88-26$165$4,725,98412Roadside Attractions
4I Love You Phillip Morris$14,50942%11-1$1,319$1,978,41816Roadside Attractions
5Kill the Irishman$13,2246%2116$630$358,2822Anchor Bay Films
6Win Win$13,016-9%5--$2,603$177,6981Fox Searchlight
7Harry Potter and the Deathly Hallows: Part 1$7,571-5%94-28$81$294,840,89018Warner Bros.
8The Mechanic$7,277-2%9957$74$29,013,1028CBS Films
9Blue Valentine (2010)$6,68742%43-17$156$9,587,94412Weinstein Company
10The Eagle$6,53921%92-7$71$19,377,4766Focus
11The Music Never Stopped$6,48810%32--$203$88,9261Roadside Attractions
12The Chronicles of Narnia: The Voyage of the Dawn Treader$5,6578%82-41$69$104,236,21615Fox
13Drive Angry$5,15835%95-456$54$10,519,8204Summit
14The Company Men$4,59016%58-5$79$4,219,4109Weinstein Company
15Rabbit Hole$2,69736%29-9$93$2,189,88014Lionsgate
16Gulliver's Travels (2010)$2,3514%43-56$55$42,709,85213Fox
17127 Hours$2,257-2%32-47$71$18,287,45120Fox Searchlight
18happythankyoumoreplease$2,206-20%12-7$184$142,5093Anchor Bay Films
19Nostalgia for the Light$1,339-16%1--$1,339$13,6051Icarus Films
20Season of the Witch$837-31%31-23$27$24,825,32611Relativity Media
21From Prada to Nada$812-10%27-6$30$2,973,1238Lionsgate / Pantelion
22Vidal Sassoon: The Movie$626-6%50$125$82,5036Phase 4 Films