Grosses

With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Tue, Mar. 22 2011

Wide (1000+)

#TitleTue, Mar. 22 2011LocationsAvg.TotalWks.Dist.
1Limitless$2,035,1587%2,756--$738$22,844,5771Relativity Media
2The Lincoln Lawyer$1,388,45916%2,707--$513$15,795,8951Lionsgate
3Battle: Los Angeles$1,221,5401%3,4170$357$62,976,6472Sony / Columbia
4Paul$1,134,3055%2,802--$405$15,256,3851Universal
5Rango$1,087,093-2%3,843-80$283$94,536,3573Paramount
6Red Riding Hood$618,40913%3,0300$204$27,062,2982Warner Bros.
7The Adjustment Bureau$571,42516%2,660-187$215$49,683,0753Universal
8Mars Needs Moms$402,2165%3,1170$129$16,185,0152Disney
9Hall Pass$288,3868%1,905-650$151$40,112,8094Warner Bros. / New Line
10Beastly$272,96920%1,810-149$151$22,684,1233CBS Films
11The King's Speech$215,0448%1,249-519$172$132,889,89017Weinstein Company
12Just Go With It$207,08512%1,708-690$121$98,355,7266Sony / Columbia
13Gnomeo and Juliet$188,323-3%1,748-837$108$93,969,1086Disney
14Unknown (2011)$139,31918%1,401-902$99$61,352,6255Warner Bros.

Limited (100 — 999)

#TitleTue, Mar. 22 2011LocationsAvg.TotalWks.Dist.
1I Am Number Four$98,00610%955-1050$103$52,804,2105Disney / DreamWorks
2Cedar Rapids$64,48213%46268$140$5,596,6996Fox Searchlight
3Big Mommas: Like Father, Like Son$41,95911%550-381$76$36,487,3625Fox
4Yogi Bear$37,56416%43834$86$99,485,27514Warner Bros.
5Justin Bieber: Never Say Never$31,758-11%480-767$66$72,276,9286Paramount
6Black Swan$25,31718%191-146$133$106,350,37016Fox Searchlight
7True Grit (2010)$25,2629%268-133$94$169,828,98413Paramount
8The Fighter$25,13614%316-147$80$93,414,72215Paramount
9No Strings Attached$22,87417%232-22$99$70,300,1419Paramount
10Take Me Home Tonight$16,603-6%281-1722$59$6,739,0933Relativity Media
11The Rite$13,36612%202117$66$32,883,4908Warner Bros. / New Line

Platform (1 — 99)

#TitleTue, Mar. 22 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$48,6664%2622$1,872$814,9322Focus
2Hubble 3D$30,1819%490$616$22,895,26953Warner Bros. / IMAX
3Biutiful$14,50942%88-26$165$4,725,98412Roadside Attractions
4I Love You Phillip Morris$14,50942%11-1$1,319$1,978,41816Roadside Attractions
5Kill the Irishman$13,2246%2116$630$358,2822Anchor Bay Films
6Win Win$13,016-9%5--$2,603$177,6981Fox Searchlight
7Harry Potter and the Deathly Hallows: Part 1$7,571-5%94-28$81$294,840,89018Warner Bros.
8The Mechanic$7,277-2%9957$74$29,013,1028CBS Films
9Blue Valentine (2010)$6,68742%43-17$156$9,587,94412Weinstein Company
10The Eagle$6,53921%92-7$71$19,377,4766Focus
11The Music Never Stopped$6,48810%32--$203$88,9261Roadside Attractions
12The Chronicles of Narnia: The Voyage of the Dawn Treader$5,6578%82-41$69$104,236,21615Fox
13Drive Angry$5,15835%95-456$54$10,519,8204Summit
14The Company Men$4,59016%58-5$79$4,219,4109Weinstein Company
15Rabbit Hole$2,69736%29-9$93$2,189,88014Lionsgate
16Gulliver's Travels (2010)$2,3514%43-56$55$42,709,85213Fox
17127 Hours$2,257-2%32-47$71$18,287,45120Fox Searchlight
18happythankyoumoreplease$2,206-20%12-7$184$142,5093Anchor Bay Films
19Nostalgia for the Light$1,339-16%1--$1,339$13,6051Icarus Films
20Season of the Witch$837-31%31-23$27$24,825,32611Relativity Media
21From Prada to Nada$812-10%27-6$30$2,973,1238Lionsgate / Pantelion
22Vidal Sassoon: The Movie$626-6%50$125$82,5036Phase 4 Films