Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Mar. 23 2011

Wide (1000+)

#TitleWed, Mar. 23 2011LocationsAvg.TotalWks.Dist.
1Limitless$1,601,183-21%2,756--$581$24,445,7601Relativity Media
2The Lincoln Lawyer$1,093,898-21%2,707--$404$16,889,7931Lionsgate
3Battle: Los Angeles$1,002,220-18%3,4170$293$63,978,8672Sony / Columbia
4Rango$981,013-10%3,843-80$255$95,517,3703Paramount
5Paul$910,335-20%2,802--$325$16,166,7201Universal
6Red Riding Hood$507,051-18%3,0300$167$27,569,3492Warner Bros.
7The Adjustment Bureau$465,500-19%2,660-187$175$50,148,5753Universal
8Mars Needs Moms$372,964-7%3,1170$120$16,557,9792Disney
9Hall Pass$254,255-12%1,905-650$133$40,367,0644Warner Bros. / New Line
10Beastly$208,109-24%1,810-149$115$22,892,2323CBS Films
11The King's Speech$194,580-10%1,249-519$156$133,084,47017Weinstein Company
12Gnomeo and Juliet$184,679-2%1,748-837$106$94,153,7876Disney
13Just Go With It$183,309-11%1,708-690$107$98,539,0356Sony / Columbia
14Unknown (2011)$118,156-15%1,401-902$84$61,470,7815Warner Bros.

Limited (100 — 999)

#TitleWed, Mar. 23 2011LocationsAvg.TotalWks.Dist.
1I Am Number Four$88,231-10%955-1050$92$52,892,4415Disney / DreamWorks
2Cedar Rapids$59,729-7%46268$129$5,656,4286Fox Searchlight
3Justin Bieber: Never Say Never$31,502-1%480-767$66$72,308,4306Paramount
4Yogi Bear$29,676-21%43834$68$99,514,95114Warner Bros.
5Big Mommas: Like Father, Like Son$29,577-30%550-381$54$36,516,0395Fox
6The Fighter$23,294-7%316-147$74$93,438,01615Paramount
7True Grit (2010)$22,925-9%268-133$86$169,851,90913Paramount
8Black Swan$21,204-16%191-146$111$106,371,57416Fox Searchlight
9No Strings Attached$20,384-11%232-22$88$70,320,5259Paramount
10Take Me Home Tonight$17,7847%281-1722$63$6,756,8773Relativity Media
11The Rite$11,496-14%202117$57$32,894,9868Warner Bros. / New Line

Platform (1 — 99)

#TitleWed, Mar. 23 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$49,2591%2622$1,895$864,1912Focus
2Hubble 3D$35,62118%490$727$22,930,89053Warner Bros. / IMAX
3Win Win$15,32418%5--$3,065$193,0221Fox Searchlight
4Kill the Irishman$12,426-6%2116$592$372,2422Anchor Bay Films
5I Love You Phillip Morris$10,962-24%11-1$997$1,989,38016Roadside Attractions
6Biutiful$10,962-24%88-26$125$4,736,94612Roadside Attractions
7Harry Potter and the Deathly Hallows: Part 1$7,390-2%94-28$79$294,848,28018Warner Bros.
8The Music Never Stopped$6,6282%32--$207$95,5541Roadside Attractions
9The Mechanic$6,308-13%9957$64$29,019,4108CBS Films
10The Eagle$5,527-15%92-7$60$19,383,0036Focus
11Drive Angry$5,1841%95-456$55$10,525,0044Summit
12The Chronicles of Narnia: The Voyage of the Dawn Treader$4,985-12%82-41$61$104,241,20115Fox
13Blue Valentine (2010)$4,770-29%43-17$111$9,592,71412Weinstein Company
14The Company Men$3,916-15%58-5$68$4,223,3269Weinstein Company
15happythankyoumoreplease$2,79227%12-7$233$145,3013Anchor Bay Films
16Rabbit Hole$2,477-8%29-9$85$2,192,35714Lionsgate
17127 Hours$2,150-5%32-47$67$18,289,60120Fox Searchlight
18Gulliver's Travels (2010)$2,136-9%43-56$50$42,711,98813Fox
19Nostalgia for the Light$983-27%1--$983$14,5881Icarus Films
20Season of the Witch$93211%31-23$30$24,826,25811Relativity Media
21From Prada to Nada$794-2%27-6$29$2,973,9178Lionsgate / Pantelion
22Vidal Sassoon: The Movie$6727%50$134$83,1756Phase 4 Films