Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, Mar. 24 2011

Wide (1000+)

#TitleThu, Mar. 24 2011LocationsAvg.TotalWks.Dist.
1Limitless$1,610,2221%2,756--$584$26,055,9821Relativity Media
2The Lincoln Lawyer$1,077,390-2%2,707--$398$17,967,1831Lionsgate
3Rango$1,045,7957%3,843-80$272$96,563,1653Paramount
4Battle: Los Angeles$1,000,6770%3,4170$293$64,979,5442Sony / Columbia
5Paul$937,4503%2,802--$335$17,104,1701Universal
6Red Riding Hood$544,1087%3,0300$180$28,113,4572Warner Bros.
7The Adjustment Bureau$477,4953%2,660-187$180$50,626,0703Universal
8Mars Needs Moms$408,2349%3,1170$131$16,966,2132Disney
9Hall Pass$251,046-1%1,905-650$132$40,618,1104Warner Bros. / New Line
10Beastly$236,34114%1,810-149$131$23,128,5733CBS Films
11The King's Speech$209,1417%1,249-519$167$133,293,61117Weinstein Company
12Gnomeo and Juliet$208,74713%1,748-837$119$94,362,5346Disney
13Just Go With It$201,78610%1,708-690$118$98,740,8216Sony / Columbia
14Unknown (2011)$122,4444%1,401-902$87$61,593,2255Warner Bros.

Limited (100 — 999)

#TitleThu, Mar. 24 2011LocationsAvg.TotalWks.Dist.
1I Am Number Four$98,18411%955-1050$103$52,990,6255Disney / DreamWorks
2Cedar Rapids$58,322-2%46268$126$5,714,7506Fox Searchlight
3Justin Bieber: Never Say Never$34,4269%480-767$72$72,342,8566Paramount
4Yogi Bear$34,42416%43834$79$99,549,37514Warner Bros.
5Big Mommas: Like Father, Like Son$32,2879%550-381$59$36,549,2265Fox
6True Grit (2010)$24,7018%268-133$92$169,876,61013Paramount
7The Fighter$23,4691%316-147$74$93,461,48515Paramount
8Black Swan$22,4956%191-146$118$106,394,06916Fox Searchlight
9No Strings Attached$21,0033%232-22$91$70,341,5289Paramount
10Take Me Home Tonight$16,552-7%281-1722$59$6,773,4293Relativity Media
11The Rite$12,1856%202117$60$32,907,1718Warner Bros. / New Line

Platform (1 — 99)

#TitleThu, Mar. 24 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$51,3424%2622$1,975$915,5332Focus
2Hubble 3D$43,04621%490$878$22,973,93653Warner Bros. / IMAX
3Win Win$14,894-3%5--$2,979$207,9161Fox Searchlight
4I Love You Phillip Morris$14,32131%11-1$1,302$2,003,70116Roadside Attractions
5Biutiful$14,32131%88-26$163$4,751,26712Roadside Attractions
6Harry Potter and the Deathly Hallows: Part 1$8,12910%94-28$86$294,856,40918Warner Bros.
7Kill the Irishman$7,376-41%2116$351$379,6182Anchor Bay Films
8The Mechanic$6,8829%9957$70$29,026,2928CBS Films
9The Music Never Stopped$6,294-5%32--$197$101,8481Roadside Attractions
10The Chronicles of Narnia: The Voyage of the Dawn Treader$6,27326%82-41$77$104,247,47415Fox
11The Eagle$5,7454%92-7$62$19,388,7486Focus
12Drive Angry$5,6729%95-456$60$10,530,6764Summit
13The Company Men$4,92026%58-5$85$4,228,2469Weinstein Company
14Blue Valentine (2010)$4,7991%43-17$112$9,597,51312Weinstein Company
15127 Hours$3,21349%32-47$100$18,292,81420Fox Searchlight
16Gulliver's Travels (2010)$2,65724%43-56$62$42,714,64513Fox
17happythankyoumoreplease$2,397-14%12-7$200$147,6983Anchor Bay Films
18Rabbit Hole$1,285-48%29-9$44$2,193,64214Lionsgate
19Nostalgia for the Light$1,23626%1--$1,236$15,8241Icarus Films
20Season of the Witch$9704%31-23$31$24,827,22811Relativity Media
21From Prada to Nada$776-2%27-6$29$2,974,6938Lionsgate / Pantelion
22Vidal Sassoon: The Movie$564-16%50$113$83,8396Phase 4 Films