Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Thu, Mar. 31 2011

Wide (1000+)

#TitleThu, Mar. 31 2011LocationsAvg.TotalWks.Dist.
1Limitless$1,225,5386%2,80549$437$46,201,7442Relativity Media
2Diary of a Wimpy Kid: Rodrick Rules$1,028,2396%3,167--$325$28,155,3461Fox
3Sucker Punch$973,240-3%3,033--$321$23,790,7151Warner Bros.
4The Lincoln Lawyer$917,0180%2,7070$339$32,587,0162Lionsgate
5Rango$725,3236%3,645-198$199$109,223,3024Paramount
6Paul$631,3505%2,8064$225$27,598,8852Universal
7Battle: Los Angeles$589,2387%3,118-299$189$74,966,1313Sony / Columbia
8The Adjustment Bureau$376,41010%2,282-378$165$56,387,9654Universal
9Red Riding Hood$343,1825%2,715-315$126$33,816,1073Warner Bros.
10Mars Needs Moms$209,13215%2,170-947$96$20,023,7463Disney
11Hall Pass$171,3674%1,204-701$142$42,999,8165Warner Bros. / New Line
12Beastly$167,5617%1,585-225$106$25,964,5284CBS Films
13The King's Speech$159,04710%1,062-187$150$135,453,14318Weinstein Company
14Gnomeo and Juliet$146,41010%1,364-384$107$96,436,3447Disney
15Just Go With It$140,38111%1,116-592$126$100,792,5077Sony / Columbia

Limited (100 — 999)

#TitleThu, Mar. 31 2011LocationsAvg.TotalWks.Dist.
1Unknown (2011)$62,7344%688-713$91$62,495,3156Warner Bros.
2I Am Number Four$46,8366%512-443$91$53,667,8026Disney / DreamWorks
3Cedar Rapids$39,8793%342-120$117$6,279,2737Fox Searchlight
4Yogi Bear$28,352-9%326-112$87$99,994,21115Warner Bros.
5Big Mommas: Like Father, Like Son$27,6864%406-144$68$37,071,3036Fox
6Black Swan$22,7711%20716$110$106,669,32717Fox Searchlight
7Justin Bieber: Never Say Never$20,00216%289-191$69$72,631,2127Paramount
8True Grit (2010)$17,256-3%205-63$84$170,127,95414Paramount
9No Strings Attached$17,0123%213-19$80$70,544,58010Paramount
10The Fighter$11,165-4%179-137$62$93,617,00916Paramount
11The Rite$7,6859%155-47$50$33,012,0139Warner Bros. / New Line
12The Mechanic$5,262-3%1001$53$29,097,7979CBS Films

Platform (1 — 99)

#TitleThu, Mar. 31 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$95,8543%9064$1,065$2,264,3813Focus
2Hubble 3D$39,1252%42-7$932$23,260,80554Warner Bros. / IMAX
3Win Win$36,5023%2318$1,587$809,0802Fox Searchlight
4Kill the Irishman$14,14010%4120$345$597,1163Anchor Bay Films
5Biutiful$9,021-4%0-88--$4,861,04913Roadside Attractions
6Harry Potter and the Deathly Hallows: Part 1$7,85723%85-9$92$294,943,65319Warner Bros.
7Take Me Home Tonight$5,54912%89-192$62$6,837,7984Relativity Media
8Blue Valentine (2010)$5,47917%441$125$9,648,91013Weinstein Company
9The Company Men$5,414-1%48-10$113$4,293,01910Weinstein Company
10The Chronicles of Narnia: The Voyage of the Dawn Treader$5,40913%72-10$75$104,319,01016Fox
11Miral$5,320-21%4--$1,330$90,1171Weinstein Company
12The Eagle$5,1984%975$54$19,455,8767Focus
13From Prada to Nada$4,86724%9164$53$3,033,6239Lionsgate / Pantelion
14Drive Angry$3,9896%72-23$55$10,575,4945Summit
15The Music Never Stopped$3,652-15%331$111$167,5672Roadside Attractions
16happythankyoumoreplease$3,01618%164$189$178,7024Anchor Bay Films
17Gulliver's Travels (2010)$2,633-11%34-9$77$42,743,34514Fox
18Rabbit Hole$1,81716%290$63$2,209,67715Lionsgate
19I Love You Phillip Morris$1,101-18%9-2$122$2,019,46917Roadside Attractions
20Vidal Sassoon: The Movie$207-4%2-3$104$85,9747Phase 4 Films