Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Tue, Apr. 5 2011

Wide (1000+)

#TitleTue, Apr. 5 2011LocationsAvg.TotalWks.Dist.
1HOP$2,630,56516%3,579--$735$42,446,9401Universal
2Source Code$1,482,32435%2,961--$501$17,391,8621Summit
3Insidious$1,166,20112%2,408--$484$15,477,8261FilmDistrict
4Limitless$980,34138%2,83833$345$57,202,1443Relativity Media
5The Lincoln Lawyer$761,02952%2,7070$281$40,677,3703Lionsgate
6Diary of a Wimpy Kid: Rodrick Rules$735,25821%3,1692$232$39,537,0882Fox
7Sucker Punch$585,44612%3,0330$193$30,920,9402Warner Bros.
8Paul$433,52521%2,550-256$170$32,634,8053Universal
9Rango$430,33522%3,134-511$137$114,512,7535Paramount
10Battle: Los Angeles$335,77814%2,263-855$148$79,133,9144Sony / Columbia
11The Adjustment Bureau$205,19028%1,525-757$135$58,895,9105Universal
12Red Riding Hood$163,21619%1,788-927$91$35,892,9564Warner Bros.
13The King's Speech$129,79538%1,007-55$129$136,809,85419Weinstein Company

Limited (100 — 999)

#TitleTue, Apr. 5 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$136,67125%18090$759$3,725,5534Focus
2Win Win$98,53242%149126$661$2,115,6523Fox Searchlight
3Beastly$81,64639%821-764$99$26,926,8165CBS Films
4Hall Pass$76,43418%703-501$109$43,896,1806Warner Bros. / New Line
5Just Go With It$71,93746%597-519$120$101,546,4998Sony / Columbia
6Mars Needs Moms$59,50750%701-1469$85$20,469,8024Disney
7Gnomeo and Juliet$59,12318%735-629$80$96,975,1428Disney
8True Grit (2010)$38,76645%324119$120$170,487,75015Paramount
9Unknown (2011)$31,31655%325-363$96$62,775,3217Warner Bros.
10Yogi Bear$22,66329%265-61$86$100,209,24116Warner Bros.
11I Am Number Four$22,35414%270-242$83$53,909,9577Disney / DreamWorks
12Cedar Rapids$22,14144%210-132$105$6,525,7478Fox Searchlight
13Big Mommas: Like Father, Like Son$20,28018%250-156$81$37,309,0217Fox
14Black Swan$15,63826%162-45$97$106,802,61618Fox Searchlight
15No Strings Attached$10,26639%145-68$71$70,643,62111Paramount
16Justin Bieber: Never Say Never$6,38947%113-176$57$72,697,3088Paramount

Platform (1 — 99)

#TitleTue, Apr. 5 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$35,6981%0-42--$23,462,59655Warner Bros. / IMAX
2Kill the Irishman$12,30213%5615$220$733,0564Anchor Bay Films
3The Last Godfather$9,7471%58--$168$121,2111Roadside Attractions
4Miral$7,53514%1511$502$177,3062Weinstein Company
5Biutiful$7,24628%58--$125$4,917,22314Roadside Attractions
6Harry Potter and the Deathly Hallows: Part 1$6,11720%66-19$93$294,991,64920Warner Bros.
7The Chronicles of Narnia: The Voyage of the Dawn Treader$5,31559%60-12$89$104,359,03017Fox
8The Company Men$4,125108%45-3$92$4,329,34511Weinstein Company
9Blue Valentine (2010)$3,93442%39-5$101$9,674,47614Weinstein Company
10The Music Never Stopped$3,28026%28-5$117$202,9873Roadside Attractions
11The Eagle$3,22421%57-40$57$19,484,2818Focus
12The Rite$2,6098%72-83$36$33,042,77310Warner Bros. / New Line
13Take Me Home Tonight$2,39314%52-37$46$6,856,4215Relativity Media
14Rabbit Hole$2,12143%6132$35$2,225,41116Lionsgate
15The Mechanic$2,09623%43-57$49$29,117,38610CBS Films
16Gulliver's Travels (2010)$1,766-18%26-8$68$42,760,50415Fox
17happythankyoumoreplease$1,75776%12-4$146$195,9375Anchor Bay Films
18Drive Angry$1,68821%22-50$77$10,593,8286Summit
19I Love You Phillip Morris$1,023-3%123$85$2,029,48318Roadside Attractions