Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Thu, Apr. 7 2011

Wide (1000+)

#TitleThu, Apr. 7 2011LocationsAvg.TotalWks.Dist.
1HOP$2,004,2400%3,579--$560$46,456,3051Universal
2Source Code$1,105,7763%2,961--$373$19,568,6331Summit
3Insidious$960,8395%2,408--$399$17,356,5881FilmDistrict
4Limitless$751,1302%2,83833$265$58,688,2303Relativity Media
5The Lincoln Lawyer$592,7541%2,7070$219$41,854,8103Lionsgate
6Diary of a Wimpy Kid: Rodrick Rules$512,027-3%3,1692$162$40,577,2602Fox
7Sucker Punch$476,1630%3,0330$157$31,871,6542Warner Bros.
8Rango$365,2794%3,134-511$117$115,230,8935Paramount
9Paul$356,8954%2,550-256$140$33,335,9503Universal
10Battle: Los Angeles$286,6632%2,263-855$127$79,700,3774Sony / Columbia
11The Adjustment Bureau$175,66510%1,525-757$115$59,231,7005Universal
12Red Riding Hood$143,0619%1,788-927$80$36,167,3704Warner Bros.
13The King's Speech$115,3044%1,007-55$115$137,035,71019Weinstein Company

Limited (100 — 999)

#TitleThu, Apr. 7 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$132,8922%18090$738$3,988,7604Focus
2Win Win$81,705-6%149126$548$2,284,6453Fox Searchlight
3Hall Pass$72,3129%703-501$103$44,034,9906Warner Bros. / New Line
4Beastly$67,6898%821-764$82$27,056,9435CBS Films
5Just Go With It$54,5867%597-519$91$101,651,9798Sony / Columbia
6Gnomeo and Juliet$51,4524%735-629$70$97,075,8878Disney
7Mars Needs Moms$45,7018%701-1469$65$20,557,6784Disney
8True Grit (2010)$31,303-3%324119$97$170,551,31515Paramount
9Unknown (2011)$23,6755%325-363$73$62,821,5447Warner Bros.
10I Am Number Four$19,9482%270-242$74$53,949,3817Disney / DreamWorks
11Cedar Rapids$19,71610%210-132$94$6,563,4238Fox Searchlight
12Yogi Bear$19,54613%265-61$74$100,246,01116Warner Bros.
13Big Mommas: Like Father, Like Son$18,647-1%250-156$75$37,346,4717Fox
14Black Swan$14,6344%162-45$90$106,831,25718Fox Searchlight
15No Strings Attached$9,89114%145-68$68$70,662,22011Paramount
16Justin Bieber: Never Say Never$5,52419%113-176$49$72,707,4688Paramount

Platform (1 — 99)

#TitleThu, Apr. 7 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$41,7800%0-42--$23,546,20355Warner Bros. / IMAX
2Kill the Irishman$10,274-10%5615$183$754,7264Anchor Bay Films
3The Last Godfather$7,209-7%58--$124$136,1801Roadside Attractions
4Miral$7,123-7%1511$475$192,0582Weinstein Company
5Biutiful$6,7614%58--$117$4,930,50414Roadside Attractions
6Harry Potter and the Deathly Hallows: Part 1$4,95611%66-19$75$295,001,07020Warner Bros.
7The Music Never Stopped$4,44322%28-5$159$211,0773Roadside Attractions
8The Chronicles of Narnia: The Voyage of the Dawn Treader$4,39519%60-12$73$104,367,13317Fox
9Blue Valentine (2010)$3,328-17%39-5$85$9,681,79914Weinstein Company
10The Eagle$3,22227%57-40$57$19,490,0418Focus
11The Company Men$2,854-7%45-3$63$4,335,28211Weinstein Company
12Take Me Home Tonight$2,57519%52-37$50$6,861,1625Relativity Media
13The Rite$2,5127%72-83$35$33,047,63310Warner Bros. / New Line
14The Mechanic$2,1126%43-57$49$29,121,49810CBS Films
15Rabbit Hole$1,8685%6132$31$2,229,05816Lionsgate
16happythankyoumoreplease$1,6031%12-4$134$199,2715Anchor Bay Films
17Gulliver's Travels (2010)$1,499-20%26-8$58$42,763,87915Fox
18Drive Angry$1,3641%22-50$62$10,596,5436Summit
19I Love You Phillip Morris$387-62%123$32$2,030,89418Roadside Attractions