Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, Apr. 11 2011

Wide (1000+)

#TitleMon, Apr. 11 2011LocationsAvg.TotalWks.Dist.
1Hanna$968,461-69%2,535--$382$13,339,0101Focus
2HOP$904,000-85%3,61637$250$68,658,5452Universal
3Arthur (2011)$808,035-70%3,276--$247$13,030,7911Warner Bros.
4Your Highness$746,845-66%2,769--$270$10,106,8651Universal
5Insidious$607,638-70%2,41911$251$27,335,9952FilmDistrict
6Source Code$575,386-71%2,97110$194$28,794,7072Summit
7Soul Surfer$476,370-82%2,214--$215$11,078,2321Sony / TriStar
8Limitless$404,022-68%2,655-183$152$64,553,6304Relativity Media
9The Lincoln Lawyer$315,545-68%2,420-287$130$46,451,9534Lionsgate
10Sucker Punch$182,227-67%1,755-1278$104$34,155,9633Warner Bros.
11Diary of a Wimpy Kid: Rodrick Rules$159,629-87%2,881-288$55$45,507,8763Fox
12Paul$133,035-70%1,667-883$80$35,211,3254Universal
13Rango$126,838-80%2,007-1127$63$117,659,2386Paramount
14Battle: Los Angeles$113,566-71%1,408-855$81$81,342,3545Sony / Columbia

Limited (100 — 999)

#TitleMon, Apr. 11 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$102,376-67%24767$414$5,249,0715Focus
2Win Win$70,948-73%22677$314$3,505,7734Fox Searchlight
3Born to Be Wild 3D$65,171-76%206--$316$936,6491Warner Bros. / IMAX
4The Adjustment Bureau$62,375-67%783-742$80$60,171,0356Universal
5The King's Speech$44,003-59%675-332$65$137,582,27820Weinstein Company
6No Eres Tu, Soy Yo$40,784-78%226--$180$629,7221Lionsgate / Pantelion
7Red Riding Hood$31,802-69%777-1011$41$36,710,5525Warner Bros.
8Unknown (2011)$25,476-61%36540$70$63,123,0068Warner Bros.
9Hall Pass$23,044-61%366-337$63$44,325,1087Warner Bros. / New Line
10Just Go With It$17,981-66%320-277$56$101,935,2489Sony / Columbia
11True Grit (2010)$16,332-64%263-61$62$170,777,20616Paramount
12Beastly$15,839-73%339-482$47$27,344,1456CBS Films
13Cedar Rapids$8,163-61%118-92$69$6,667,4259Fox Searchlight
14Big Mommas: Like Father, Like Son$7,193-82%184-66$39$37,506,1938Fox
15Drive Angry$6,284-65%126104$50$10,662,0837Summit
16Black Swan$5,965-51%103-59$58$106,888,25519Fox Searchlight
17Take Me Home Tonight$4,792-56%10250$47$6,903,2756Relativity Media

Platform (1 — 99)

#TitleMon, Apr. 11 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$17,561-37%31--$566$23,658,73356Warner Bros. / IMAX
2Thank You$15,610-78%92--$170$259,7931UTV Communications
3Kill the Irishman$10,025-50%52-4$193$850,4605Anchor Bay Films
4Miral$5,666-64%2813$202$252,8643Weinstein Company
5Biutiful$3,406-70%38-20$90$4,972,57015Roadside Attractions
6Justin Bieber: Never Say Never$3,307-65%69-44$48$72,745,4449Paramount
7The Company Men$2,360-59%32-13$74$4,359,71512Weinstein Company
8The Last Godfather$1,617-73%20-38$81$157,6952Roadside Attractions
9Blue Valentine (2010)$1,141-58%19-20$60$9,691,67515Weinstein Company
10The Music Never Stopped$605-64%14-14$43$219,1814Roadside Attractions
11I Love You Phillip Morris$548-57%7-5$78$2,036,15519Roadside Attractions
12Meet Monica Velour$442-74%2--$221$7,8801Anchor Bay Films
13happythankyoumoreplease$314-83%9-3$35$206,7146Anchor Bay Films
14Winter's Bone$12-87%2--$6$6,531,29344Roadside Attractions