Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Fri, Apr. 15 2011

Wide (1000+)

#TitleFri, Apr. 15 2011LocationsAvg.TotalWks.Dist.
1Rio (2011)$10,345,242--3,827--$2,703$10,345,2421Fox
2Scream 4$8,241,236--3,305--$2,494$8,241,2361Weinstein Company
3HOP$2,326,505180%3,608-8$645$73,768,9053Universal
4Insidious$2,310,400312%2,233-186$1,035$31,436,6683FilmDistrict
5Soul Surfer$2,132,085345%2,2140$963$14,728,7122Sony / TriStar
6Arthur (2011)$2,129,315209%3,2760$650$17,537,7322Warner Bros.
7Hanna$2,124,679171%2,54510$835$18,124,9912Focus
8Source Code$1,845,064207%2,557-414$722$32,534,5863Summit
9Your Highness$1,248,025120%2,7723$450$13,305,7902Universal
10Limitless$1,074,587149%1,885-770$570$67,003,8055Relativity Media
11The Lincoln Lawyer$796,219125%1,702-718$468$48,365,8805Lionsgate
12Diary of a Wimpy Kid: Rodrick Rules$484,123197%1,849-1032$262$46,524,9524Fox

Limited (100 — 999)

#TitleFri, Apr. 15 2011LocationsAvg.TotalWks.Dist.
1The Conspirator$1,099,750--707--$1,556$1,099,7501Roadside Attractions
2Win Win$325,573325%384158$848$4,082,9445Fox Searchlight
3Jane Eyre (2011)$264,513118%27427$965$5,336,3166Focus
4Sucker Punch$178,6414%555-1200$322$34,864,6854Warner Bros.
5Rango$166,44726%976-1031$171$118,226,6527Paramount
6Born to Be Wild 3D$144,83646%2071$700$1,368,0942Warner Bros. / IMAX
7Battle: Los Angeles$141,49725%554-854$255$81,827,3116Sony / Columbia
8Paul$139,3605%536-1131$260$35,758,7805Universal
9The Adjustment Bureau$104,42548%348-435$300$60,482,9557Universal
10Just Go With It$77,361298%3266$237$101,874,08510Sony / Columbia
11Hall Pass$75,352201%333-33$226$44,471,2328Warner Bros. / New Line
12The King's Speech$75,24137%315-360$239$137,814,25221Weinstein Company
13No Eres Tu, Soy Yo$54,37654%189-37$288$796,8532Lionsgate / Pantelion
14Unknown (2011)$52,37387%275-90$190$63,261,3309Warner Bros.
15Red Riding Hood$38,51311%248-529$155$36,854,2106Warner Bros.
16True Grit (2010)$32,00359%177-86$181$170,865,62817Paramount
17Beastly$21,51924%110-229$196$27,424,6327CBS Films
18Big Mommas: Like Father, Like Son$21,227189%128-56$166$37,550,3179Fox

Platform (1 — 99)

#TitleFri, Apr. 15 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$33,32441%321$1,041$23,766,43057Warner Bros. / IMAX
2Thank You$20,812113%71-21$293$327,1342UTV Communications
3Kill the Irishman$15,49676%39-13$397$892,8756Anchor Bay Films
4The Green Hornet$15,344--95-66$162$98,741,14014Sony / Columbia
5Cedar Rapids$10,58314%47-71$225$6,704,06410Fox Searchlight
6Miral$8,30730%26-3$320$279,2884Weinstein Company
7Drive Angry$7,19412%71-55$101$10,688,8018Summit
8Biutiful$5,97812%32-6$187$4,995,97516Roadside Attractions
9Justin Bieber: Never Say Never$5,782102%35-34$165$72,760,31710Paramount
10Black Swan$5,613-18%49-54$115$106,915,02720Fox Searchlight
11The Company Men$4,72456%20-12$236$4,373,51613Weinstein Company
12Take Me Home Tonight$1,870-62%42-60$45$6,919,5687Relativity Media
13The Music Never Stopped$1,53754%13-1$118$226,1595Roadside Attractions
14Blue Valentine (2010)$1,4174%15-4$94$9,698,02116Weinstein Company
15Meet Monica Velour$1,248265%42$312$11,4172Anchor Bay Films
16happythankyoumoreplease$9537%4-5$238$210,0057Anchor Bay Films
17The Last Godfather$320-73%1-19$320$162,6273Roadside Attractions
18Winter's Bone$60900%20$30$6,531,37745Roadside Attractions