Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, Apr. 18 2011

Wide (1000+)

#TitleMon, Apr. 18 2011LocationsAvg.TotalWks.Dist.
1Rio (2011)$3,270,783-71%3,827--$855$42,496,7451Fox
2Scream 4$1,349,658-64%3,305--$408$20,041,7481Weinstein Company
3HOP$1,100,440-66%3,608-8$305$83,258,0453Universal
4Hanna$702,885-64%2,54510$276$23,985,7432Focus
5Soul Surfer$618,368-67%2,2140$279$20,483,4972Sony / TriStar
6Arthur (2011)$616,318-62%3,2760$188$22,780,0752Warner Bros.
7Insidious$613,820-59%2,233-186$275$36,484,7113FilmDistrict
8Source Code$566,355-62%2,557-414$221$37,464,9353Summit
9Your Highness$443,520-60%2,7723$160$16,520,9952Universal
10Limitless$360,648-60%1,885-770$191$69,949,9705Relativity Media
11The Lincoln Lawyer$235,107-65%1,702-718$138$50,689,7475Lionsgate
12Diary of a Wimpy Kid: Rodrick Rules$227,132-59%1,849-1032$123$48,349,9054Fox

Limited (100 — 999)

#TitleMon, Apr. 18 2011LocationsAvg.TotalWks.Dist.
1The Conspirator$288,941-65%707--$409$3,795,5431Roadside Attractions
2Jane Eyre (2011)$110,927-60%27427$405$6,715,9626Focus
3Born to Be Wild 3D$104,956-50%2071$507$1,952,6822Warner Bros. / IMAX
4Win Win$99,923-67%384158$260$5,133,4905Fox Searchlight
5Rango$75,392-64%976-1031$77$118,851,1237Paramount
6Sucker Punch$69,804-58%555-1200$126$35,362,0904Warner Bros.
7Battle: Los Angeles$56,374-58%554-854$102$82,249,6406Sony / Columbia
8Paul$45,560-63%536-1131$85$36,150,0605Universal
9The Adjustment Bureau$33,060-58%348-435$95$60,768,2057Universal
10The King's Speech$27,621-54%315-360$88$138,020,82821Weinstein Company
11Just Go With It$26,337-60%3266$81$102,297,66810Sony / Columbia
12No Eres Tu, Soy Yo$25,901-75%189-37$137$1,014,0312Lionsgate / Pantelion
13Hall Pass$23,702-58%333-33$71$44,654,4208Warner Bros. / New Line
14Unknown (2011)$17,715-57%275-90$64$63,397,6009Warner Bros.
15Red Riding Hood$12,503-56%248-529$50$36,954,9356Warner Bros.
16True Grit (2010)$9,276-58%177-86$52$170,947,85117Paramount
17Big Mommas: Like Father, Like Son$9,171-61%128-56$72$37,624,3229Fox
18Beastly$5,856-66%110-229$53$27,479,1917CBS Films

Platform (1 — 99)

#TitleMon, Apr. 18 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$48,06742%321$1,502$23,889,71657Warner Bros. / IMAX
2Kill the Irishman$6,970-57%39-13$179$947,3386Anchor Bay Films
3Thank You$5,845-78%71-21$82$398,0392UTV Communications
4Miral$3,864-62%26-2$149$308,8014Weinstein Company
5Cedar Rapids$3,491-60%47-71$74$6,735,62710Fox Searchlight
6Biutiful$3,021-58%32-6$94$5,015,60416Roadside Attractions
7Black Swan$3,016-35%49-54$62$106,932,01420Fox Searchlight
8Drive Angry$2,960-58%71-55$42$10,709,7468Summit
9Justin Bieber: Never Say Never$1,835-53%35-34$52$72,773,94110Paramount
10The Company Men$1,478-59%20-12$74$4,385,54313Weinstein Company
11Take Me Home Tonight$905-49%42-60$22$6,924,7967Relativity Media
12Blue Valentine (2010)$802-47%15-4$53$9,702,36116Weinstein Company
13The Music Never Stopped$581-67%13-1$45$228,4915Roadside Attractions
14Meet Monica Velour$517-63%42$129$15,1262Anchor Bay Films
15happythankyoumoreplease$197-73%4-5$49$212,2147Anchor Bay Films
16The Last Godfather$62-81%1-19$62$163,6533Roadside Attractions
17Winter's Bone$6-75%20$3$6,531,49745Roadside Attractions