Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Thu, Apr. 21 2011

Wide (1000+)

#TitleThu, Apr. 21 2011LocationsAvg.TotalWks.Dist.
1Rio (2011)$4,150,00014%3,827--$1,084$54,461,1261Fox
2HOP$1,767,92022%3,608-8$490$88,309,0003Universal
3Scream 4$1,368,52321%3,305--$414$24,004,2631Weinstein Company
4Soul Surfer$1,025,87935%2,2140$463$23,065,2832Sony / TriStar
5Insidious$967,36153%2,233-186$433$38,793,7943FilmDistrict
6Arthur (2011)$874,47427%3,2760$267$25,149,9822Warner Bros.
7Hanna$872,66721%2,54510$343$26,443,8602Focus
8Source Code$792,80725%2,557-414$310$39,601,2443Summit
9Limitless$526,56630%1,885-770$279$71,337,5945Relativity Media
10Your Highness$526,0156%2,7723$190$18,057,9552Universal
11The Lincoln Lawyer$334,65124%1,702-718$197$51,591,9325Lionsgate
12Diary of a Wimpy Kid: Rodrick Rules$330,0005%1,849-1032$178$49,353,2544Fox

Limited (100 — 999)

#TitleThu, Apr. 21 2011LocationsAvg.TotalWks.Dist.
1The Conspirator$287,495-1%707--$407$4,702,6831Roadside Attractions
2Born to Be Wild 3D$182,13522%2071$880$2,422,4722Warner Bros. / IMAX
3Jane Eyre (2011)$136,6473%27427$499$7,119,9996Focus
4Win Win$129,0001%384158$336$5,522,4345Fox Searchlight
5Rango$101,28311%976-1031$104$119,136,2477Paramount
6Sucker Punch$91,84923%555-1200$165$35,603,8684Warner Bros.
7Battle: Los Angeles$77,79434%554-854$140$82,445,6046Sony / Columbia
8Paul$64,32041%536-1131$120$36,310,8605Universal
9The Adjustment Bureau$45,24030%348-435$130$60,886,5507Universal
10Just Go With It$40,42831%3266$124$102,404,10010Sony / Columbia
11The King's Speech$35,0271%315-360$111$138,126,76221Weinstein Company
12Hall Pass$31,30129%333-33$94$44,737,2808Warner Bros. / New Line
13Unknown (2011)$25,41726%275-90$92$63,464,3459Warner Bros.
14No Eres Tu, Soy Yo$24,9455%189-37$132$1,088,1012Lionsgate / Pantelion
15Red Riding Hood$15,81121%248-529$64$36,998,5616Warner Bros.
16True Grit (2010)$12,55414%177-86$71$170,982,40517Paramount
17Beastly$12,35369%110-229$112$27,508,2267CBS Films

Platform (1 — 99)

#TitleThu, Apr. 21 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$60,08311%321$1,878$24,062,01357Warner Bros. / IMAX
2Thank You$8,5108%71-21$120$425,1262UTV Communications
3Kill the Irishman$7,73616%39-13$198$969,7386Anchor Bay Films
4Miral$5,93922%26-3$228$325,1094Weinstein Company
5Drive Angry$4,14926%71-55$58$10,721,0338Summit
6Justin Bieber: Never Say Never$3,40718%35-34$97$72,782,39410Paramount
7Biutiful$3,116-17%32-6$97$5,025,92316Roadside Attractions
8The Company Men$3,08924%20-12$154$4,393,56213Weinstein Company
9Take Me Home Tonight$1,37048%42-60$33$6,928,0687Relativity Media
10happythankyoumoreplease$1,12231%4-5$281$214,9927Anchor Bay Films
11Blue Valentine (2010)$1,083-27%15-4$72$9,706,32816Weinstein Company
12The Music Never Stopped$1,04540%13-1$80$231,3265Roadside Attractions
13Meet Monica Velour$562100%42$141$17,4802Anchor Bay Films
14The Last Godfather$164-15%1-19$164$164,2473Roadside Attractions