'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Sun, Apr. 24 2011

Wide (1000+)

#TitleSun, Apr. 24 2011LocationsAvg.TotalWks.Dist.
1Rio (2011)$5,756,975-42%3,84215$1,498$80,806,5622Fox
2Tyler Perry's Madea's Big Happy Family$5,510,841-39%2,288--$2,409$25,068,6771Lionsgate
3Water for Elephants$3,426,266-47%2,817--$1,216$16,842,3531Fox
5Scream 4$1,520,136-45%3,3149$459$31,035,0102Weinstein Company
7Source Code$1,191,169-43%2,363-194$504$44,692,5914Summit
8Soul Surfer$1,054,891-48%2,24026$471$28,502,1513Sony / TriStar
10African Cats$971,290-43%1,220--$796$6,003,2001Disneynature
11Arthur (2011)$919,146-41%2,770-506$332$29,216,0913Warner Bros.
12Limitless$645,927-39%1,363-522$474$74,002,0556Relativity Media
13The Lincoln Lawyer$459,112-38%1,220-482$376$53,381,4516Lionsgate
14Your Highness$434,725-34%1,610-1162$270$19,764,5453Universal

Limited (100 — 999)

#TitleSun, Apr. 24 2011LocationsAvg.TotalWks.Dist.
1The Conspirator$507,327-47%849142$598$6,889,8682Roadside Attractions
2Win Win$245,973-53%3884$634$6,630,6506Fox Searchlight
3Jane Eyre (2011)$165,430-49%31945$519$7,857,1767Focus
4Born to Be Wild 3D$163,922-31%2081$788$3,078,8373Warner Bros. / IMAX
5Diary of a Wimpy Kid: Rodrick Rules$148,003-58%928-921$159$50,290,5315Fox
7Dum Maaro Dum$87,473-30%101--$866$327,5231Fox Searchlight
8Sucker Punch$72,383-33%244-311$297$35,882,5545Warner Bros.
10The Adjustment Bureau$53,915-47%263-85$205$61,133,7708Universal
11Battle: Los Angeles$51,843-34%220-334$236$82,649,4157Sony / Columbia
12Just Go With It$46,199-41%265-61$174$102,602,51611Sony / Columbia
13Red Riding Hood$45,160-39%30860$147$37,186,0137Warner Bros.
14The King's Speech$42,421-49%234-81$181$138,323,85222Weinstein Company
15Hall Pass$30,011-45%202-131$149$44,870,7309Warner Bros. / New Line
16Beastly$22,138-34%13727$162$27,598,4678CBS Films
17Unknown (2011)$21,394-41%162-113$132$63,555,31410Warner Bros.
18Justin Bieber: Never Say Never$13,838-48%166131$83$72,848,99811Paramount

Platform (1 — 99)

#TitleSun, Apr. 24 2011LocationsAvg.TotalWks.Dist.
1No Eres Tu, Soy Yo$44,2423%89-100$497$1,204,2373Lionsgate / Pantelion
2Hubble 3D$31,002-42%320$969$24,208,97858Warner Bros. / IMAX
3Big Mommas: Like Father, Like Son$14,252-54%92-36$155$37,734,21410Fox
4True Grit (2010)$10,880-47%80-97$136$171,031,34718Paramount
5Kill the Irishman$10,145-30%23-16$441$1,006,7027Anchor Bay Films
6Thank You$9,123-9%20-51$456$451,9233UTV Communications
7Miral$5,722-32%20-6$286$345,3985Weinstein Company
8Cedar Rapids$5,492-50%36-11$153$6,773,65111Fox Searchlight
9Biutiful$3,608-36%21-11$172$5,039,75617Roadside Attractions
10The Company Men$1,350-65%15-5$90$4,401,61014Weinstein Company
11Black Swan$1,103-48%20-29$55$106,948,14321Fox Searchlight
12Zokkomon$671-36%24--$28$2,8151UTV Communications
13The Music Never Stopped$582-38%6-7$97$233,3556Roadside Attractions
14Meet Monica Velour$244-40%1-3$244$18,4863Anchor Bay Films
15happythankyoumoreplease$171-13%2-2$86$215,5768Anchor Bay Films