Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Mon, Apr. 25 2011

Wide (1000+)

#TitleMon, Apr. 25 2011LocationsAvg.TotalWks.Dist.
1Rio (2011)$3,343,813-42%3,84215$870$84,150,3752Fox
2Tyler Perry's Madea's Big Happy Family$2,180,149-60%2,288--$953$27,248,8261Lionsgate
3Water for Elephants$1,784,291-48%2,817--$633$18,626,6441Fox
4HOP$1,247,520-54%3,6168$345$101,472,4254Universal
5Scream 4$741,907-51%3,3149$224$31,776,9172Weinstein Company
6Soul Surfer$729,553-31%2,24026$326$29,231,7043Sony / TriStar
7African Cats$661,312-32%1,220--$542$6,664,5121Disneynature
8Hanna$588,157-57%2,384-161$247$32,328,3193Focus
9Insidious$540,812-48%2,130-103$254$44,542,2284FilmDistrict
10Source Code$518,135-57%2,363-194$219$45,210,7264Summit
11Arthur (2011)$473,227-49%2,770-506$171$29,689,3183Warner Bros.
12Limitless$311,123-52%1,363-522$228$74,313,1786Relativity Media
13Your Highness$225,400-48%1,610-1162$140$19,989,9453Universal
14The Lincoln Lawyer$175,200-62%1,220-482$144$53,556,6516Lionsgate

Limited (100 — 999)

#TitleMon, Apr. 25 2011LocationsAvg.TotalWks.Dist.
1The Conspirator$216,403-57%849142$255$7,106,2712Roadside Attractions
2Diary of a Wimpy Kid: Rodrick Rules$154,3464%928-921$166$50,444,8775Fox
3Born to Be Wild 3D$114,371-30%2081$550$3,193,2083Warner Bros. / IMAX
4Jane Eyre (2011)$99,374-40%31945$312$7,956,5507Focus
5Win Win$83,922-66%3884$216$6,714,5726Fox Searchlight
6Rango$58,460-37%557-419$105$119,580,9318Paramount
7Sucker Punch$37,959-48%244-311$156$35,920,5135Warner Bros.
8Paul$31,850-48%245-291$130$36,585,2456Universal
9The Adjustment Bureau$26,225-51%263-85$100$61,159,9958Universal
10The King's Speech$25,716-39%234-81$110$138,349,56822Weinstein Company
11Just Go With It$22,808-51%265-61$86$102,625,32411Sony / Columbia
12Red Riding Hood$22,087-51%30860$72$37,208,1007Warner Bros.
13Battle: Los Angeles$21,814-58%220-334$99$82,671,2297Sony / Columbia
14Dum Maaro Dum$16,856-81%101--$167$344,3791Fox Searchlight
15Hall Pass$14,406-52%202-131$71$44,885,1369Warner Bros. / New Line
16Beastly$12,970-41%13727$95$27,611,4378CBS Films
17Unknown (2011)$10,711-50%162-113$66$63,566,02510Warner Bros.
18Justin Bieber: Never Say Never$10,614-23%166131$64$72,859,61211Paramount

Platform (1 — 99)

#TitleMon, Apr. 25 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$28,483-8%320$890$24,237,46158Warner Bros. / IMAX
2No Eres Tu, Soy Yo$9,683-78%89-100$109$1,213,9203Lionsgate / Pantelion
3Big Mommas: Like Father, Like Son$6,296-56%92-36$68$37,740,51010Fox
4Kill the Irishman$5,662-44%23-16$246$1,012,3637Anchor Bay Films
5True Grit (2010)$5,024-54%80-97$63$171,036,37118Paramount
6Cedar Rapids$2,842-48%36-11$79$6,776,49311Fox Searchlight
7Miral$2,397-58%20-6$120$347,7955Weinstein Company
8Biutiful$2,062-43%21-11$98$5,041,81817Roadside Attractions
9The Company Men$955-29%15-5$64$4,402,56514Weinstein Company
10Black Swan$595-46%20-29$30$106,948,73821Fox Searchlight
11The Music Never Stopped$148-75%6-7$25$233,5036Roadside Attractions
12happythankyoumoreplease$128-25%2-2$64$215,7048Anchor Bay Films
13Meet Monica Velour$10-96%1-3$10$18,4963Anchor Bay Films