Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Tue, Apr. 26 2011

Wide (1000+)

#TitleTue, Apr. 26 2011LocationsAvg.TotalWks.Dist.
1Rio (2011)$1,906,314-43%3,84215$496$86,056,6892Fox
2Water for Elephants$1,712,594-4%2,817--$608$20,339,2381Fox
3Tyler Perry's Madea's Big Happy Family$1,578,933-28%2,288--$690$28,827,7591Lionsgate
4Scream 4$604,077-19%3,3149$182$32,380,9942Weinstein Company
5African Cats$549,428-17%1,220--$450$7,213,9401Disneynature
6Hanna$514,858-12%2,384-161$216$32,843,1773Focus
7HOP$505,985-59%3,6168$140$101,978,4104Universal
8Soul Surfer$440,721-40%2,24026$197$29,672,4253Sony / TriStar
9Source Code$422,806-18%2,363-194$179$45,633,5324Summit
10Insidious$404,596-25%2,130-103$190$44,946,8244FilmDistrict
11Arthur (2011)$364,463-23%2,770-506$132$30,053,7813Warner Bros.
12Limitless$241,164-22%1,363-522$177$74,554,3426Relativity Media
13Your Highness$185,150-18%1,610-1162$115$20,175,0953Universal
14The Lincoln Lawyer$160,855-8%1,220-482$132$53,717,5066Lionsgate

Limited (100 — 999)

#TitleTue, Apr. 26 2011LocationsAvg.TotalWks.Dist.
1The Conspirator$197,419-9%849142$233$7,303,6902Roadside Attractions
2Jane Eyre (2011)$92,457-7%31945$290$8,049,0077Focus
3Born to Be Wild 3D$83,056-27%2081$399$3,276,2643Warner Bros. / IMAX
4Win Win$82,009-2%3884$211$6,796,5816Fox Searchlight
5Diary of a Wimpy Kid: Rodrick Rules$65,090-58%928-921$70$50,509,9675Fox
6Rango$34,228-41%557-419$61$119,615,1598Paramount
7Sucker Punch$29,547-22%244-311$121$35,950,0605Warner Bros.
8The King's Speech$26,7504%234-81$114$138,376,31822Weinstein Company
9The Adjustment Bureau$22,355-15%263-85$85$61,182,3508Universal
10Paul$22,050-31%245-291$90$36,607,2956Universal
11Dum Maaro Dum$21,81029%101--$216$366,1891Fox Searchlight
12Just Go With It$20,474-10%265-61$77$102,645,79811Sony / Columbia
13Red Riding Hood$19,321-13%30860$63$37,227,4217Warner Bros.
14Battle: Los Angeles$17,897-18%220-334$81$82,689,1267Sony / Columbia
15Hall Pass$14,318-1%202-131$71$44,899,4549Warner Bros. / New Line
16Beastly$10,333-20%13727$75$27,621,7708CBS Films
17Unknown (2011)$10,026-6%162-113$62$63,576,05110Warner Bros.
18Justin Bieber: Never Say Never$9,815-8%166131$59$72,869,42711Paramount

Platform (1 — 99)

#TitleTue, Apr. 26 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$29,0932%320$909$24,266,55458Warner Bros. / IMAX
2No Eres Tu, Soy Yo$8,765-9%89-100$98$1,222,6853Lionsgate / Pantelion
3Big Mommas: Like Father, Like Son$6,3641%92-36$69$37,746,87410Fox
4True Grit (2010)$4,963-1%80-97$62$171,041,33418Paramount
5Kill the Irishman$4,179-26%23-16$182$1,016,5427Anchor Bay Films
6Cedar Rapids$3,0487%36-11$85$6,779,54111Fox Searchlight
7Biutiful$2,31112%21-11$110$5,044,12917Roadside Attractions
8Miral$1,927-20%20-6$96$349,7225Weinstein Company
9The Company Men$825-14%15-5$55$4,403,39014Weinstein Company
10Black Swan$69116%20-29$35$106,949,42921Fox Searchlight
11The Music Never Stopped$21042%6-7$35$233,7136Roadside Attractions
12happythankyoumoreplease$17134%2-2$86$215,8758Anchor Bay Films
13Meet Monica Velour$64540%1-3$64$18,5603Anchor Bay Films