Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Wed, Apr. 27 2011

Wide (1000+)

#TitleWed, Apr. 27 2011LocationsAvg.TotalWks.Dist.
1Rio (2011)$1,550,275-19%3,84215$404$87,606,9642Fox
2Water for Elephants$1,426,309-17%2,817--$506$21,765,5471Fox
3Tyler Perry's Madea's Big Happy Family$1,112,780-30%2,288--$486$29,940,5391Lionsgate
4African Cats$512,219-7%1,220--$420$7,726,1591Disneynature
5Scream 4$477,047-21%3,3149$144$32,858,0412Weinstein Company
6Hanna$430,850-16%2,384-161$181$33,274,0273Focus
7Soul Surfer$390,763-11%2,24026$174$30,063,1883Sony / TriStar
8HOP$379,555-25%3,6168$105$102,357,9654Universal
9Source Code$374,233-11%2,363-194$158$46,007,7654Summit
10Insidious$338,682-16%2,130-103$159$45,285,5064FilmDistrict
11Arthur (2011)$308,120-15%2,770-506$111$30,361,9013Warner Bros.
12Limitless$215,580-11%1,363-522$158$74,769,9226Relativity Media
13Your Highness$152,950-17%1,610-1162$95$20,328,0453Universal
14The Lincoln Lawyer$147,905-8%1,220-482$121$53,865,4116Lionsgate

Limited (100 — 999)

#TitleWed, Apr. 27 2011LocationsAvg.TotalWks.Dist.
1The Conspirator$183,122-7%849142$216$7,486,8122Roadside Attractions
2Jane Eyre (2011)$87,863-5%31945$275$8,136,8707Focus
3Born to Be Wild 3D$85,3093%2081$410$3,361,5733Warner Bros. / IMAX
4Win Win$74,154-10%3884$191$6,870,7356Fox Searchlight
5Diary of a Wimpy Kid: Rodrick Rules$51,978-20%928-921$56$50,561,9455Fox
6Rango$30,144-12%557-419$54$119,645,3038Paramount
7Sucker Punch$28,052-5%244-311$115$35,978,1125Warner Bros.
8The King's Speech$22,035-18%234-81$94$138,398,35322Weinstein Company
9The Adjustment Bureau$21,005-6%263-85$80$61,203,3558Universal
10Paul$19,525-11%245-291$80$36,626,8206Universal
11Just Go With It$17,810-13%265-61$67$102,663,60811Sony / Columbia
12Red Riding Hood$17,389-10%30860$56$37,244,8107Warner Bros.
13Battle: Los Angeles$16,611-7%220-335$76$82,705,7377Sony / Columbia
14Hall Pass$13,745-4%202-131$68$44,913,1999Warner Bros. / New Line
15Dum Maaro Dum$13,526-38%101--$134$379,7151Fox Searchlight
16Unknown (2011)$9,424-6%162-113$58$63,585,47510Warner Bros.
17Beastly$8,997-13%13727$66$27,630,7678CBS Films
18Justin Bieber: Never Say Never$7,812-20%166131$47$72,877,23911Paramount

Platform (1 — 99)

#TitleWed, Apr. 27 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$32,23911%320$1,007$24,298,79358Warner Bros. / IMAX
2No Eres Tu, Soy Yo$8,661-1%89-100$97$1,231,3463Lionsgate / Pantelion
3Big Mommas: Like Father, Like Son$5,184-19%92-36$56$37,752,05810Fox
4True Grit (2010)$4,615-7%80-97$58$171,045,94918Paramount
5Kill the Irishman$3,614-14%23-16$157$1,020,1577Anchor Bay Films
6Cedar Rapids$2,994-2%36-11$83$6,782,53511Fox Searchlight
7Miral$1,885-2%20-6$94$351,6075Weinstein Company
8Biutiful$1,797-22%21-11$86$5,045,92617Roadside Attractions
9The Company Men$1,01623%15-5$68$4,404,40614Weinstein Company
10Black Swan$672-3%20-29$34$106,950,10121Fox Searchlight
11The Music Never Stopped$40392%6-7$67$234,1166Roadside Attractions
12happythankyoumoreplease$161-6%2-2$81$216,0368Anchor Bay Films
13Meet Monica Velour$15-77%1-3$15$18,5753Anchor Bay Films