Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Mon, May. 2 2011

Wide (1000+)

#TitleMon, May. 2 2011LocationsAvg.TotalWks.Dist.
1Fast Five$6,231,240-71%3,644--$1,710$92,430,0051Universal
2Water for Elephants$784,100-67%2,8203$278$33,264,3142Fox
3Rio (2011)$688,540-85%3,708-134$186$104,703,3913Fox
4Tyler Perry's Madea's Big Happy Family$544,934-76%2,2880$238$41,435,9772Lionsgate
5African Cats$211,655-65%1,2244$173$10,880,4842Disneynature
6Hanna$203,138-67%1,569-815$129$36,156,6084Focus
7Source Code$182,426-69%1,645-718$111$49,069,6145Summit
8Hoodwinked Too! Hood vs. Evil$175,184-86%2,505--$70$4,283,8141Weinstein Company
9Scream 4$174,858-65%2,221-1093$79$35,671,0583Weinstein Company
10Insidious$167,510-70%1,584-546$106$48,477,4225FilmDistrict
11Soul Surfer$166,053-81%2,010-230$83$34,009,0724Sony / TriStar
12Prom$155,025-83%2,730--$57$4,867,6631Disney
13HOP$111,160-85%3,176-440$35$105,514,4455Universal
14Arthur (2011)$84,349-66%1,251-1519$67$31,755,9714Warner Bros.

Limited (100 — 999)

#TitleMon, May. 2 2011LocationsAvg.TotalWks.Dist.
1Limitless$94,335-65%838-525$113$76,184,6517Relativity Media
2The Conspirator$90,272-70%695-154$130$8,855,0973Roadside Attractions
3Dylan Dog: Dead of Night$63,450-68%875--$73$818,2291Omni Lab/Freestyle Releasing
4The Lincoln Lawyer$62,490-69%719-501$87$54,862,0007Lionsgate
5Jane Eyre (2011)$56,560-61%294-25$192$8,796,3278Focus
6Win Win$43,836-72%302-86$145$7,655,5667Fox Searchlight
7Your Highness$36,180-70%402-1208$90$21,138,2504Universal
8The Adjustment Bureau$20,775-68%27714$75$61,703,6609Universal
9Diary of a Wimpy Kid: Rodrick Rules$18,396-82%503-425$37$51,020,2096Fox
10Paul$16,775-71%224-21$75$36,959,7857Universal
11Rango$15,009-76%277-280$54$119,946,7299Paramount
12Beastly$11,406-51%126-11$91$27,742,5389CBS Films
13Red Riding Hood$11,231-69%209-99$54$37,406,4728Warner Bros.
14The King's Speech$11,053-60%185-49$60$138,548,26423Weinstein Company
15Hall Pass$6,404-60%116-86$55$44,992,42910Warner Bros. / New Line
16Justin Bieber: Never Say Never$4,976-73%109-57$46$72,950,00512Paramount
17Unknown (2011)$3,941-63%101-61$39$63,644,29811Warner Bros.

Platform (1 — 99)

#TitleMon, May. 2 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$39,977-54%69-139$579$3,786,7634Warner Bros. / IMAX
2Hubble 3D$15,733-35%320$492$24,473,38559Warner Bros. / IMAX
3Sucker Punch$6,244-59%74-170$84$36,068,3096Warner Bros.
4Dum Maaro Dum$5,418-75%93-8$58$489,4062Fox Searchlight
5Kill the Irishman$4,364-63%307$145$1,068,8658Anchor Bay Films
6Big Mommas: Like Father, Like Son$2,871-77%69-23$42$37,817,29911Fox
7No Eres Tu, Soy Yo$2,670-81%45-44$59$1,277,8164Lionsgate / Pantelion
8Biutiful$1,711-33%221$78$5,057,80918Roadside Attractions
9Cedar Rapids$1,373-57%26-10$53$6,801,80012Fox Searchlight
10The Company Men$828-62%150$55$4,413,93615Weinstein Company
11Sympathy For Delicious$720-78%2--$360$10,1681Maya Entertainment
12Miral$706-60%10-10$71$360,9436Weinstein Company
13Meet Monica Velour$364-73%21$182$24,1974Anchor Bay Films
14Thank You$166-81%7--$24$462,7754UTV Communications
15The Music Never Stopped$107106%4-2$27$234,8077Roadside Attractions