Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Fri, May. 6 2011

Wide (1000+)

#TitleFri, May. 6 2011LocationsAvg.TotalWks.Dist.
1Thor$25,481,796--3,955--$6,443$25,481,7961Paramount
2Fast Five$10,638,110158%3,66218$2,905$117,972,0752Universal
3Something Borrowed$4,792,585--2,904--$1,650$4,792,5851Warner Bros.
4Jumping the Broom$4,157,470--2,035--$2,043$4,157,4701Sony / TriStar
5Rio (2011)$1,958,977234%3,258-450$601$108,661,0454Fox
6Water for Elephants$1,657,108110%2,614-206$634$37,670,7253Fox
7Tyler Perry's Madea's Big Happy Family$1,009,893130%1,881-407$537$43,916,2253Lionsgate
8Prom$804,645469%2,7300$295$6,180,0902Disney
9Soul Surfer$593,806233%1,781-229$333$35,172,9275Sony / TriStar
10Insidious$481,514219%1,001-583$481$49,461,7696FilmDistrict
11Hoodwinked Too! Hood vs. Evil$433,103168%2,5050$173$5,266,7172Weinstein Company
12African Cats$280,896-19%1,035-189$271$12,110,6173Disneynature
13Scream 4$256,07969%1,333-888$192$36,475,1694Weinstein Company

Limited (100 — 999)

#TitleFri, May. 6 2011LocationsAvg.TotalWks.Dist.
1Source Code$357,40787%930-715$384$50,057,5556Summit
2Hanna$239,20021%748-821$320$37,037,2985Focus
3The Conspirator$160,33760%457-240$351$9,334,9904Roadside Attractions
4Limitless$150,36857%379-459$397$76,670,1278Relativity Media
5Rango$146,1081007%2770$527$120,137,96710Paramount
6The Lincoln Lawyer$124,31382%440-279$283$55,207,0618Lionsgate
7Win Win$121,690149%268-34$454$7,944,2218Fox Searchlight
8HOP$117,2607%902-2274$130$105,979,4456Universal
9Jane Eyre (2011)$105,72251%248-46$426$9,112,3339Focus
10The Adjustment Bureau$89,225279%215-62$415$61,864,90510Universal
11Paul$67,320329%204-20$330$37,079,7458Universal
12Arthur (2011)$67,161-12%355-896$189$32,094,0855Warner Bros.
13Your Highness$58,23593%164-238$355$21,301,0055Universal
14Diary of a Wimpy Kid: Rodrick Rules$57,874239%339-164$171$51,127,2297Fox
15Battle: Los Angeles$54,292--229127$237$82,870,3019Sony / Columbia
16Sucker Punch$28,465345%210136$136$36,117,6557Warner Bros.
17Dylan Dog: Dead of Night$27,995-52%464-411$60$1,039,4952Omni Lab/Freestyle Releasing
18Just Go With It$25,183--133-66$189$102,879,20513Sony / Columbia
19Red Riding Hood$24,032136%156-53$154$37,464,0509Warner Bros.

Platform (1 — 99)

#TitleFri, May. 6 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$89,78936%59-10$1,522$4,052,2525Warner Bros. / IMAX
2Hubble 3D$33,84833%320$1,058$24,568,45060Warner Bros. / IMAX
3The Beaver$29,866--22--$1,358$29,8661Summit
4The King's Speech$16,61221%90-95$185$138,606,53924Weinstein Company
5Beastly$12,22140%76-50$161$27,783,26510CBS Films
6Justin Bieber: Never Say Never$10,265123%57-52$180$72,974,73513Paramount
7Hall Pass$9,56451%67-49$143$45,023,04011Warner Bros. / New Line
8Big Mommas: Like Father, Like Son$8,732255%52-17$168$37,834,73812Fox
9Kill the Irishman$6,89264%23-7$300$1,089,4349Anchor Bay Films
10Unknown (2011)$6,41845%49-52$131$63,664,48112Warner Bros.
11Dum Maaro Dum$6,2993%33-60$191$515,6533Fox Searchlight
12Cedar Rapids$6,076227%22-4$276$6,812,69613Fox Searchlight
13The Company Men$3,282172%3520$94$4,421,76316Weinstein Company
14No Eres Tu, Soy Yo$2,99413%21-24$143$1,289,1135Lionsgate / Pantelion
15Biutiful$1,832-13%16-6$115$5,066,56919Roadside Attractions
16Miral$93820%5-5$188$364,2237Weinstein Company
17Passion Play$619--2--$310$6191Image Entertainment
18Sympathy For Delicious$437-16%20$219$12,1702Maya Entertainment
19The Music Never Stopped$427477%73$61$235,4638Roadside Attractions
20Queen of the Sun: What are the Bees Telling Us?$355--4--$89$142,05934Collective Eye