Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Tue, May. 10 2011

Wide (1000+)

#TitleTue, May. 10 2011LocationsAvg.TotalWks.Dist.
1Thor$5,410,4190%3,955--$1,368$76,536,8141Paramount
2Fast Five$2,691,5707%3,66218$735$144,997,6402Universal
3Something Borrowed$1,348,11021%2,904--$464$16,405,6971Warner Bros.
4Jumping the Broom$948,101-13%2,035--$466$17,258,7881Sony / TriStar
5Water for Elephants$640,95624%2,614-206$245$43,242,1853Fox
6Rio (2011)$469,48710%3,258-450$144$116,100,8724Fox
7Tyler Perry's Madea's Big Happy Family$253,948-2%1,881-407$135$47,598,8713Lionsgate
8Hoodwinked Too! Hood vs. Evil$141,52924%2,5050$56$7,131,7352Weinstein Company
9Soul Surfer$138,90820%1,781-229$78$37,141,3155Sony / TriStar
10Prom$131,61029%2,7300$48$7,823,3402Disney
11African Cats$118,58721%1,035-189$115$13,112,7553Disneynature
12Insidious$99,668-2%1,001-583$100$50,520,9876FilmDistrict
13Scream 4$88,89419%1,333-888$67$37,083,5894Weinstein Company

Limited (100 — 999)

#TitleTue, May. 10 2011LocationsAvg.TotalWks.Dist.
1Source Code$121,18420%930-715$130$51,166,9556Summit
2Hanna$103,48524%748-821$138$37,821,2025Focus
3The Conspirator$61,51915%457-238$135$9,908,0504Roadside Attractions
4Limitless$59,26140%379-459$156$77,107,9648Relativity Media
5Jane Eyre (2011)$51,51918%248-46$208$9,529,0269Focus
6Win Win$49,66631%268-34$185$8,439,0208Fox Searchlight
7The Lincoln Lawyer$45,82331%440-279$104$55,628,4558Lionsgate
8HOP$27,06020%902-2274$30$106,407,8706Universal
9Arthur (2011)$26,13038%355-896$74$32,290,4495Warner Bros.
10The Adjustment Bureau$20,42536%215-62$95$62,092,56510Universal
11Rango$20,26619%2770$73$120,463,50310Paramount
12Dylan Dog: Dead of Night$15,724-5%464-411$34$1,139,1042Omni Lab/Freestyle Releasing
13Sucker Punch$15,0939%210136$72$36,217,4577Warner Bros.
14Paul$14,28017%204-20$70$37,240,9058Universal
15Diary of a Wimpy Kid: Rodrick Rules$14,038-2%339-164$41$51,318,1147Fox
16Your Highness$10,66018%164-238$65$21,442,0255Universal
17Red Riding Hood$8,33210%156-53$53$37,538,6559Warner Bros.

Platform (1 — 99)

#TitleTue, May. 10 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$61,72230%59-10$1,046$4,361,6025Warner Bros. / IMAX
2Hubble 3D$21,0210%320$657$24,658,62160Warner Bros. / IMAX
3The Beaver$11,3962%22--$518$130,1291Summit
4The King's Speech$6,3166%90-95$70$138,659,99524Weinstein Company
5Beastly$4,62613%76-50$61$27,821,04110CBS Films
6Hall Pass$3,7582%67-49$56$45,052,47911Warner Bros. / New Line
7Justin Bieber: Never Say Never$3,13225%57-52$55$73,006,58613Paramount
8Kill the Irishman$2,93522%23-7$128$1,114,1419Anchor Bay Films
9Big Mommas: Like Father, Like Son$2,69011%52-17$52$37,865,68912Fox
10No Eres Tu, Soy Yo$2,368105%21-24$113$1,304,0385Lionsgate / Pantelion
11Unknown (2011)$2,28426%49-52$47$63,681,83212Warner Bros.
12The Company Men$1,95543%3520$56$4,431,36316Weinstein Company
13Cedar Rapids$1,558-2%22-4$71$6,830,72113Fox Searchlight
14Biutiful$1,537-34%16-6$96$5,075,32119Roadside Attractions
15Dum Maaro Dum$1,39021%33-60$42$537,1173Fox Searchlight
16Passion Play$41661%2--$208$2,7751Image Entertainment
17Miral$334-25%5-5$67$367,5357Weinstein Company
18The Music Never Stopped$23250%73$33$237,5138Roadside Attractions