'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, May. 12 2011

Wide (1000+)

#TitleThu, May. 12 2011LocationsAvg.TotalWks.Dist.
2Fast Five$2,107,335-2%3,66218$575$149,246,2002Universal
3Something Borrowed$1,103,442-3%2,904--$380$18,646,5121Warner Bros.
4Jumping the Broom$733,6435%2,035--$361$18,693,8141Sony / TriStar
5Water for Elephants$561,491-2%2,614-206$215$44,375,7803Fox
6Rio (2011)$436,2781%3,258-450$134$116,968,1404Fox
7Tyler Perry's Madea's Big Happy Family$217,3178%1,881-407$116$48,018,1493Lionsgate
8African Cats$142,70222%1,035-189$138$13,372,3793Disneynature
9Hoodwinked Too! Hood vs. Evil$141,4292%2,5050$56$7,411,5932Weinstein Company
10Soul Surfer$134,8024%1,781-229$76$37,406,1685Sony / TriStar
13Scream 4$75,7414%1,333-888$57$37,232,2124Weinstein Company

Limited (100 — 999)

#TitleThu, May. 12 2011LocationsAvg.TotalWks.Dist.
1Source Code$116,3993%930-715$125$51,396,5226Summit
3The Conspirator$62,3178%457-238$136$10,028,1064Roadside Attractions
4Jane Eyre (2011)$51,729-3%248-46$209$9,634,0789Focus
5Limitless$49,2113%379-459$130$77,205,1088Relativity Media
6The Lincoln Lawyer$44,4617%440-279$101$55,714,3858Lionsgate
7Win Win$44,098-4%268-34$165$8,529,0428Fox Searchlight
9Dylan Dog: Dead of Night$21,81839%464-411$47$1,176,6522Omni Lab/Freestyle Releasing
10Arthur (2011)$20,8838%355-896$59$32,330,6685Warner Bros.
12The Adjustment Bureau$18,27513%215-62$85$62,126,96510Universal
13Sucker Punch$15,0197%210136$72$36,246,5127Warner Bros.
15Diary of a Wimpy Kid: Rodrick Rules$12,540-8%339-164$37$51,344,3217Fox
16Your Highness$9,850-1%164-238$60$21,461,7805Universal
17Red Riding Hood$7,436-2%156-53$48$37,553,6739Warner Bros.

Platform (1 — 99)

#TitleThu, May. 12 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$69,54511%59-10$1,179$4,493,5425Warner Bros. / IMAX
2Hubble 3D$29,9869%320$937$24,716,05560Warner Bros. / IMAX
3The Beaver$10,0930%22--$459$150,3571Summit
4The King's Speech$6,69616%90-95$74$138,672,45324Weinstein Company
5Justin Bieber: Never Say Never$4,26139%57-52$75$73,013,91013Paramount
6Beastly$4,01315%76-50$53$27,828,54610CBS Films
7Hall Pass$3,933-9%67-49$59$45,060,73411Warner Bros. / New Line
8Kill the Irishman$3,08511%23-7$134$1,120,0149Anchor Bay Films
9Unknown (2011)$2,3274%49-52$47$63,686,39712Warner Bros.
10Big Mommas: Like Father, Like Son$2,0057%52-17$39$37,869,57612Fox
11The Company Men$1,9107%3520$55$4,435,06216Weinstein Company
12Dum Maaro Dum$1,5788%33-60$48$540,1563Fox Searchlight
13Cedar Rapids$1,4753%22-4$67$6,833,62713Fox Searchlight
14No Eres Tu, Soy Yo$1,2990%21-24$62$1,306,6365Lionsgate / Pantelion
15Biutiful$901-8%16-6$56$5,077,20419Roadside Attractions
16Miral$52523%5-5$105$368,4867Weinstein Company
17Passion Play$427-9%2--$214$3,6691Image Entertainment
18The Music Never Stopped$206-14%73$29$237,9588Roadside Attractions