Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Fri, May. 13 2011

Wide (1000+)

#TitleFri, May. 13 2011LocationsAvg.TotalWks.Dist.
1Thor$9,140,767127%3,9638$2,307$93,893,0842Paramount
2Bridesmaids$7,834,830--2,918--$2,685$7,834,8301Universal
3Fast Five$5,917,080181%3,793131$1,560$155,163,2803Universal
4Priest (2011)$5,632,212--2,864--$1,967$5,632,2121Sony / Screen Gems
5Something Borrowed$2,297,465108%2,9040$791$20,943,9772Warner Bros.
6Jumping the Broom$1,996,760172%2,0350$981$20,690,5742Sony / TriStar
7Rio (2011)$1,608,618269%2,929-329$549$118,576,7585Fox
8Water for Elephants$1,167,262108%2,425-189$481$45,543,0424Fox
9Tyler Perry's Madea's Big Happy Family$616,757184%1,449-432$426$48,634,9064Lionsgate
10Soul Surfer$489,255263%1,468-313$333$37,895,4236Sony / TriStar
11Hoodwinked Too! Hood vs. Evil$166,65818%1,276-1229$131$7,578,2513Weinstein Company

Limited (100 — 999)

#TitleFri, May. 13 2011LocationsAvg.TotalWks.Dist.
1Insidious$333,925227%762-239$438$51,049,9147FilmDistrict
2Source Code$236,255103%626-304$377$51,632,7777Summit
3Everything Must Go$221,551--218--$1,016$221,5511Roadside Attractions
4Hanna$160,13971%425-323$377$38,166,9146Focus
5The Conspirator$112,73281%370-87$305$10,140,8385Roadside Attractions
6The Lincoln Lawyer$100,175125%345-95$290$55,814,5609Lionsgate
7Limitless$99,189102%298-81$333$77,304,2979Relativity Media
8Scream 4$91,46621%426-907$215$37,323,6785Weinstein Company
9Win Win$91,294107%248-20$368$8,620,3369Fox Searchlight
10Jane Eyre (2011)$88,28271%2480$356$9,722,36010Focus
11Rango$86,022322%216-61$398$120,587,95611Paramount
12HOP$84,915276%459-443$185$106,538,0057Universal
13Arthur (2011)$71,145241%344-11$207$32,401,8136Warner Bros.
14Diary of a Wimpy Kid: Rodrick Rules$65,600423%311-28$211$51,409,9218Fox
15The Adjustment Bureau$59,860228%164-51$365$62,186,82511Universal
16Battle: Los Angeles$53,640--225-4$238$83,138,43510Sony / Columbia
17The Beaver$42,056317%10583$401$192,4132Summit
18Go For It!$33,831--218--$155$33,8311Lionsgate / Pantelion
19Your Highness$32,560231%148-16$220$21,494,3406Universal
20Paul$30,770132%181-23$170$37,297,1759Universal
21Sucker Punch$24,02660%139-71$173$36,270,5388Warner Bros.
22Red Riding Hood$15,921114%100-56$159$37,569,59410Warner Bros.

Platform (1 — 99)

#TitleFri, May. 13 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$104,59650%57-2$1,835$4,598,1386Warner Bros. / IMAX
2Hubble 3D$32,5929%342$959$24,748,64761Warner Bros. / IMAX
3Just Go With It$17,401--89-44$196$102,988,94814Sony / Columbia
4The King's Speech$12,63889%71-19$178$138,685,09125Weinstein Company
5Beastly$7,91597%46-30$172$27,836,46111CBS Films
6No Eres Tu, Soy Yo$5,799346%5029$116$1,312,4356Lionsgate / Pantelion
7Big Mommas: Like Father, Like Son$5,021150%38-14$132$37,874,59713Fox
8Cedar Rapids$3,648147%12-10$304$6,837,27514Fox Searchlight
9Dum Maaro Dum$3,479120%20-13$174$543,6354Fox Searchlight
10Kill the Irishman$3,2375%13-10$249$1,123,25110Anchor Bay Films
11Skateland$1,842--2--$921$1,8421Freestyle Releasing
12Dylan Dog: Dead of Night$1,746-92%34-430$51$1,178,3983Omni Lab/Freestyle Releasing
13The Company Men$1,081-43%11-24$98$4,436,14317Weinstein Company
14Biutiful$1,06418%11-5$97$5,078,26820Roadside Attractions
15Miral$81455%50$163$369,3008Weinstein Company
16The Music Never Stopped$497141%5-2$99$238,4559Roadside Attractions
17Meet Monica Velour$392--1--$392$27,1856Anchor Bay Films