Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, May. 16 2011

Wide (1000+)

#TitleMon, May. 16 2011LocationsAvg.TotalWks.Dist.
1Bridesmaids$2,990,950-62%2,918--$1,025$29,238,3601Universal
2Thor$2,856,650-73%3,9638$721$122,312,0022Paramount
3Fast Five$1,593,060-72%3,793131$420$171,283,5303Universal
4Priest (2011)$1,211,582-67%2,864--$423$16,165,2461Sony / Screen Gems
5Something Borrowed$582,363-66%2,9040$201$26,101,0962Warner Bros.
6Jumping the Broom$537,644-70%2,0350$264$26,297,6482Sony / TriStar
7Rio (2011)$401,104-86%2,929-329$137$125,644,3025Fox
8Water for Elephants$400,482-67%2,425-189$165$48,979,3574Fox
9Tyler Perry's Madea's Big Happy Family$143,816-74%1,449-432$99$50,375,9984Lionsgate
10Soul Surfer$100,660-80%1,468-313$69$39,333,6166Sony / TriStar
11Hoodwinked Too! Hood vs. Evil$56,799-88%1,276-1229$45$8,619,6603Weinstein Company

Limited (100 — 999)

#TitleMon, May. 16 2011LocationsAvg.TotalWks.Dist.
1Everything Must Go$81,615-65%218--$374$873,2911Roadside Attractions
2Source Code$74,158-64%626-304$118$52,307,9597Summit
3Insidious$73,464-63%762-239$96$51,747,7777FilmDistrict
4Hanna$64,516-63%425-323$152$38,668,7766Focus
5The Conspirator$39,554-71%370-87$107$10,532,1565Roadside Attractions
6Jane Eyre (2011)$39,392-63%2480$159$10,010,88910Focus
7Limitless$37,531-60%298-81$126$77,601,1199Relativity Media
8The Lincoln Lawyer$33,063-68%345-95$96$56,144,8159Lionsgate
9Win Win$31,395-72%248-20$127$8,965,7279Fox Searchlight
10Scream 4$28,731-55%426-907$67$37,538,0465Weinstein Company
11Arthur (2011)$23,865-63%344-11$69$32,592,3726Warner Bros.
12Diary of a Wimpy Kid: Rodrick Rules$20,290-78%311-28$65$51,655,9908Fox
13The Beaver$19,238-62%10583$183$330,7962Summit
14HOP$18,360-86%459-443$40$106,873,0757Universal
15Rango$11,847-79%216-61$55$120,771,86411Paramount
16The Adjustment Bureau$11,480-63%164-51$70$62,307,36511Universal
17Your Highness$10,360-53%148-16$70$21,567,6006Universal
18Paul$9,955-63%181-23$55$37,381,3409Universal
19Go For It!$8,980-78%218--$41$128,6941Lionsgate / Pantelion
20Sucker Punch$7,612-62%139-71$55$36,330,5798Warner Bros.
21Red Riding Hood$4,460-71%100-56$45$37,616,44710Warner Bros.

Platform (1 — 99)

#TitleMon, May. 16 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$58,406-47%57-2$1,025$4,875,5826Warner Bros. / IMAX
2Hubble 3D$30,093-7%342$885$24,851,54961Warner Bros. / IMAX
3The King's Speech$4,019-61%71-19$57$138,718,58225Weinstein Company
4Beastly$2,707-61%46-30$59$27,857,60311CBS Films
5No Eres Tu, Soy Yo$2,323-75%5029$46$1,333,8416Lionsgate / Pantelion
6Kill the Irishman$1,560-68%13-10$120$1,136,78510Anchor Bay Films
7Cedar Rapids$1,337-54%12-10$111$6,846,22914Fox Searchlight
8Biutiful$1,227-57%11-5$112$5,086,65120Roadside Attractions
9Big Mommas: Like Father, Like Son$1,189-82%38-14$31$37,893,79413Fox
10Dylan Dog: Dead of Night$810-55%34-430$24$1,184,1643Omni Lab/Freestyle Releasing
11Dum Maaro Dum$691-69%20-13$35$552,0894Fox Searchlight
12Skateland$666-60%2--$333$5,9201Freestyle Releasing
13Miral$634-34%50$127$371,9868Weinstein Company
14The Company Men$464-53%11-24$42$4,439,52717Weinstein Company
15Meet Monica Velour$247-48%1--$247$28,5706Anchor Bay Films
16The Music Never Stopped$104-79%0-7--$239,6809Roadside Attractions