Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Wed, May. 25 2011

Wide (1000+)

#TitleWed, May. 25 2011LocationsAvg.TotalWks.Dist.
1Pirates of the Caribbean: On Stranger Tides$4,705,903-22%4,155--$1,133$109,053,6771Disney
2Bridesmaids$2,085,270-11%2,93719$710$66,478,2202Universal
3Thor$1,085,331-16%3,924-39$277$149,410,5253Paramount
4Fast Five$723,425-15%3,622-171$200$188,789,1804Universal
5Priest (2011)$412,916-18%2,8640$144$25,325,3142Sony / Screen Gems
6Something Borrowed$331,486-21%2,606-298$127$32,690,0583Warner Bros.
7Rio (2011)$321,987-6%2,593-336$124$132,886,0046Fox
8Water for Elephants$232,348-7%1,894-531$123$53,201,7035Fox
9Jumping the Broom$221,373-20%1,472-563$150$32,121,9693Sony / TriStar

Limited (100 — 999)

#TitleWed, May. 25 2011LocationsAvg.TotalWks.Dist.
1Soul Surfer$80,4894%984-484$82$40,854,5157Sony / TriStar
2Tyler Perry's Madea's Big Happy Family$62,606-14%912-537$69$51,929,5255Lionsgate
3Everything Must Go$49,018-18%24527$200$1,793,8132Roadside Attractions
4Hoodwinked Too! Hood vs. Evil$37,7137%642-634$59$9,364,5374Weinstein Company
5Source Code$35,380-12%377-249$94$53,090,2648Summit
6Insidious$35,297-13%501-261$70$52,556,1428FilmDistrict
7Rango$34,052-4%30286$113$121,319,48312Paramount
8Limitless$33,817-18%35759$95$78,206,44310Relativity Media
9Hanna$32,665-10%279-146$117$39,280,4907Focus
10Jane Eyre (2011)$31,3170%208-40$151$10,467,78011Focus
11Win Win$24,852-3%202-46$123$9,429,47710Fox Searchlight
12The Conspirator$24,6522%269-101$92$10,984,2596Roadside Attractions
13The Lincoln Lawyer$20,872-10%258-87$81$56,581,79710Lionsgate
14The Beaver$20,625-3%16863$123$644,2593Summit
15HOP$17,7801%354-105$50$107,262,5208Universal
16Diary of a Wimpy Kid: Rodrick Rules$14,09620%253-58$56$51,930,3529Fox
17Arthur (2011)$11,973-17%237-107$51$32,842,7977Warner Bros.
18The Adjustment Bureau$11,0050%116-48$95$62,486,33512Universal
19Scream 4$9,175-17%205-221$45$37,750,7056Weinstein Company

Platform (1 — 99)

#TitleWed, May. 25 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$70,82011%50-7$1,416$5,560,7187Warner Bros. / IMAX
2Hubble 3D$23,7233%340$698$25,106,95162Warner Bros. / IMAX
3Sucker Punch$2,745-12%45-94$61$36,390,4119Warner Bros.
4Red Riding Hood$2,48419%50-50$50$37,659,45711Warner Bros.
5The King's Speech$2,2432%40-31$56$138,759,51626Weinstein Company
635 and Ticking$1,637-11%6--$273$36,1811Image Entertainment
7Go For It!$1,48721%64-154$23$176,5072Lionsgate / Pantelion
8Kill the Irishman$1,080-1%12-1$90$1,157,15311Anchor Bay Films
9Skateland$597-5%119$54$16,9882Freestyle Releasing
10Biutiful$527-37%0-11--$5,097,15921Roadside Attractions
11Meet Monica Velour$33368%21$167$32,7397Anchor Bay Films
12Dum Maaro Dum$227-43%11-9$21$560,5425Fox Searchlight
13The Music Never Stopped$1043%5--$2$242,93510Roadside Attractions