Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, May. 30 2011

Wide (1000+)

#TitleMon, May. 30 2011LocationsAvg.TotalWks.Dist.
1The Hangover Part II$17,480,581-33%3,615--$4,836$135,037,2421Warner Bros.
2Kung Fu Panda 2$13,214,873-18%3,925--$3,367$66,675,3041Paramount / DreamWorks
3Pirates of the Caribbean: On Stranger Tides$10,183,364-26%4,1649$2,446$163,607,6252Disney
4Bridesmaids$4,185,555-28%2,95821$1,415$89,343,4653Universal
5Thor$2,546,271-25%3,296-628$773$162,439,4444Paramount
6Fast Five$1,490,500-31%2,981-641$500$197,308,7505Universal
7Rio (2011)$638,688-6%1,672-921$382$135,484,8457Fox
8Something Borrowed$417,337-32%1,440-1166$290$35,192,5184Warner Bros.
9Priest (2011)$412,736-31%1,918-946$215$27,748,0133Sony / Screen Gems

Limited (100 — 999)

#TitleMon, May. 30 2011LocationsAvg.TotalWks.Dist.
1Jumping the Broom$561,805-7%939-533$598$34,666,5024Sony / TriStar
2Water for Elephants$287,463-23%794-1100$362$54,704,4966Fox
3Cave of Forgotten Dreams$146,154--118--$1,239$2,764,6885IFC Films
4Soul Surfer$131,861-5%401-583$329$41,421,8948Sony / TriStar
5Tyler Perry's Madea's Big Happy Family$97,839-9%359-553$273$52,395,8756Lionsgate
6Rango$96,150-23%280-22$343$121,811,53213Paramount
7Source Code$81,448-25%299-78$272$53,513,8619Summit
8Everything Must Go$80,887-19%161-84$502$2,177,0983Roadside Attractions
9HOP$59,785-25%299-55$200$107,568,4309Universal
10Hanna$55,922-27%216-63$259$39,584,5838Focus
11Limitless$51,953-30%269-88$193$78,509,17111Relativity Media
12Win Win$50,125-31%124-78$404$9,696,77511Fox Searchlight
13Jane Eyre (2011)$47,470-9%143-65$332$10,703,78112Focus
14The Lincoln Lawyer$47,020-27%166-92$283$56,837,96211Lionsgate
15The Conspirator$45,578-18%137-132$333$11,200,4957Roadside Attractions
16Diary of a Wimpy Kid: Rodrick Rules$44,202-21%214-39$207$52,151,89210Fox
17Insidious$33,368-40%186-315$179$52,767,8259FilmDistrict
18Scream 4$29,609-35%26156$113$37,912,8717Weinstein Company
19The Beaver$26,883-22%109-59$247$792,6164Summit
20African Cats$26,663--147--$181$14,800,7486Disneynature
21Mars Needs Moms$25,861--128--$202$21,193,02212Disney
22Gnomeo and Juliet$24,085--111--$217$99,628,26316Disney
23Hoodwinked Too! Hood vs. Evil$23,112-10%203-439$114$9,472,7335Weinstein Company
24The Greatest Movie Ever Sold$13,808--141--$98$568,2346Sony Pictures Classics

Platform (1 — 99)

#TitleMon, May. 30 2011LocationsAvg.TotalWks.Dist.
1Midnight in Paris$625,648--58--$10,787$3,460,1942Sony Pictures Classics
2The Tree of Life$120,868-10%4--$30,217$493,7881Fox Searchlight
3Born to Be Wild 3D$61,592-24%47-3$1,310$5,949,1188Warner Bros. / IMAX
4Incendies$60,860--72--$845$949,4286Sony Pictures Classics
5The Double Hour$44,992--58--$776$783,2547IDP/Samuel Goldwyn
6Hubble 3D$28,954-18%30-4$965$25,259,75463Warner Bros. / IMAX
713 Assassins$28,307--31--$913$450,0415Magnolia / Magnet
8Meek's Cutoff$24,036--40--$601$627,1388Oscilloscope
9The First Grader$17,411--36--$484$157,1783National Geographic
10Prom$15,346--98--$157$9,882,7445Disney
11Battle: Los Angeles$14,778-28%96--$154$83,552,42912Sony / Columbia
12Bill Cunningham New York$14,446--22--$657$1,148,11311Zeitgeist Films
13L'Amour fou$13,663--18--$759$184,3953IFC Films
14Potiche$13,478--36--$374$1,494,38610Music Box Films
15Arthur (2011)$10,957-62%77-160$142$32,951,0548Warner Bros.
16Hesher$9,303--11--$846$331,3633Wrekin Hill Entertainment
17Of Gods and Men$9,036--37--$244$3,862,62714Sony Pictures Classics
18Queen to Play$7,563--11--$688$278,7009Zeitgeist Films
19I Am Number Four$6,801--42--$162$55,092,83015Disney / DreamWorks
20The Princess of Montpensier$4,855--17--$286$281,7877IFC Films
21Winter in Wartime$4,628--13--$356$435,65411Sony Pictures Classics
22Tangled$3,953--34--$116$200,807,26227Disney
2335 and Ticking$3,87111%60$645$52,1512Image Entertainment
24A Beautiful Life$3,796--21--$181$55,5842China Lion Film
25Certified Copy$3,533--8--$442$1,310,64512IFC Films
26My Perestroika$3,499--11--$318$194,58310International Film Circuit
27The King's Speech$3,25930%18-22$181$138,777,57427Weinstein Company
28There Be Dragons$2,953--10--$295$1,068,3924IDP/Samuel Goldwyn
29In a Better World$2,696--28--$96$753,0219Sony Pictures Classics
30Kill the Irishman$2,440-11%10-2$244$1,168,97712Anchor Bay Films
31Tuesday, After Christmas$2,126--1--$2,126$10,4851Lorber Films
32Hobo with a Shotgun$1,633--21--$78$600,5414Magnolia / Magnet
33Harvest$987--4--$247$22,1344Monterey Media
34Poetry$978--3--$326$343,20416Kino International
35Biutiful$91299%5--$182$5,099,47422Roadside Attractions
36The Robber$904--1--$904$55,2575Kino International
37Barney's Version$849--9--$94$7,486,29820Sony Pictures Classics
38Uncle Boonmee Who Can Recall His Past Lives$640--5--$128$166,21913Strand Releasing
39How To Live Forever$621--2--$311$17,4663Variance Films
40United Red Army$592--1--$592$1,7531Lorber Films
41Go For It!$5755%14-50$41$178,7393Lionsgate / Pantelion
42Into Eternity$510--4--$128$44,30417International Film Circuit
43Henry's Crime$500--1--$500$100,9508Moving Pictures Film & Television
44Rubber$492--5--$98$88,5869Magnolia / Magnet
45Dum Maaro Dum$418-41%6-5$70$563,1056Fox Searchlight
46City of Life and Death$408--2--$204$19,9723Kino International
47The Music Never Stopped$373-19%50$75$245,09711Roadside Attractions
48Circo$361--1--$361$59,8199First Run Features
49Legend of the Fist: The Return of Chen Zhen$305--2--$153$43,9996Variance Films
50Phil Ochs: There But For Fortune$199--1--$199$247,76321First Run Features
51Battle of the Brides$186--1--$186$64,3024Variance Films
52Hey Boo: Harper Lee and To Kill A Mockingbird$186--2--$93$13,5573First Run Features
53Skateland$133-40%2-9$67$17,8373Freestyle Releasing
54The Topp Twins: Untouchable Girls$115--2--$58$11,1463Argot Pictures
55Cameraman: The Life and Work of Jack Cardiff$60--1--$60$6,8983Strand Releasing
56American: The Bill Hicks Story$41--2--$21$82,4158Variance Films
57To Die Like a Man$26--1--$26$3,9398Strand Releasing