'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Tue, May. 31 2011

Wide (1000+)

#TitleTue, May. 31 2011LocationsAvg.TotalWks.Dist.
1The Hangover Part II$7,585,079-57%3,615--$2,098$142,622,3211Warner Bros.
2Kung Fu Panda 2$3,468,331-74%3,925--$884$70,143,6351Paramount / DreamWorks
3Pirates of the Caribbean: On Stranger Tides$3,167,155-69%4,1649$761$166,774,7802Disney
6Fast Five$551,485-63%2,981-641$185$197,860,2355Universal
7Something Borrowed$217,412-48%1,440-1166$151$35,409,9304Warner Bros.
8Priest (2011)$201,090-51%1,918-946$105$27,949,1033Sony / Screen Gems
9Rio (2011)$148,116-77%1,672-921$89$135,632,9617Fox

Limited (100 — 999)

#TitleTue, May. 31 2011LocationsAvg.TotalWks.Dist.
1Jumping the Broom$144,198-74%939-533$154$34,810,7004Sony / TriStar
2Water for Elephants$112,201-61%794-1100$141$54,816,6976Fox
3Soul Surfer$37,166-72%401-583$93$41,459,0608Sony / TriStar
4Source Code$34,741-57%299-78$116$53,548,6029Summit
6Tyler Perry's Madea's Big Happy Family$27,846-72%359-553$78$52,423,7216Lionsgate
7Everything Must Go$25,391-69%161-84$158$2,202,4893Roadside Attractions
9Limitless$24,752-52%269-88$92$78,533,92311Relativity Media
10Jane Eyre (2011)$20,972-56%143-65$147$10,724,75312Focus
12Scream 4$16,357-45%26156$63$37,929,2287Weinstein Company
13The Conspirator$16,171-65%137-132$118$11,216,6667Roadside Attractions
14Diary of a Wimpy Kid: Rodrick Rules$16,165-63%214-39$76$52,168,05710Fox
16The Lincoln Lawyer$15,416-67%166-92$93$56,853,37811Lionsgate
17Win Win$13,525-73%124-78$109$9,710,30011Fox Searchlight
18The Beaver$12,124-55%109-59$111$804,7404Summit
19Hoodwinked Too! Hood vs. Evil$7,443-68%203-439$37$9,480,1765Weinstein Company

Platform (1 — 99)

#TitleTue, May. 31 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$62,0951%47-3$1,321$6,011,2138Warner Bros. / IMAX
2The Tree of Life$48,266-60%4--$12,067$542,0541Fox Searchlight
3Hubble 3D$23,065-20%30-4$769$25,282,81963Warner Bros. / IMAX
4Arthur (2011)$6,403-42%77-160$83$32,957,4578Warner Bros.
5The King's Speech$1,530-53%18-22$85$138,779,10427Weinstein Company
635 and Ticking$1,188-69%60$198$53,3392Image Entertainment
7Kill the Irishman$782-68%10-2$78$1,169,75912Anchor Bay Films
8Biutiful$284-69%5--$57$5,099,75822Roadside Attractions
9Dum Maaro Dum$171-59%6-5$29$563,2766Fox Searchlight
10Go For It!$152-74%14-50$11$178,8913Lionsgate / Pantelion
11The Music Never Stopped$131-65%50$26$245,22811Roadside Attractions
12Skateland$126-5%2-9$63$17,9633Freestyle Releasing