Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Fri, Jun. 24 2011

Wide (1000+)

#TitleFri, Jun. 24 2011LocationsAvg.TotalWks.Dist.
1Cars 2$25,717,785--4,115--$6,250$25,717,7851Disney
2Bad Teacher$12,243,987--3,049--$4,016$12,243,9871Sony / Columbia
3Green Lantern$5,994,08659%3,8160$1,571$76,955,5072Warner Bros.
4Super 8$3,847,21856%3,42416$1,124$86,933,4503Paramount
5Mr. Popper's Penguins$3,707,27229%3,3423$1,109$32,854,9512Fox
6X-Men: First Class$2,110,43948%2,633-742$802$128,325,3674Fox
7The Hangover Part II$1,816,57648%2,755-705$659$239,894,2575Warner Bros.
8Bridesmaids$1,695,88533%2,031-542$835$142,982,9107Universal
9Pirates of the Caribbean: On Stranger Tides$1,635,10672%2,244-498$729$225,993,4076Disney
10Kung Fu Panda 2$1,373,545-5%2,527-942$544$150,266,0425Paramount / DreamWorks

Limited (100 — 999)

#TitleFri, Jun. 24 2011LocationsAvg.TotalWks.Dist.
1The Tree of Life$394,952158%215100$1,837$4,910,2165Fox Searchlight
2Judy Moody and the Not Bummer Summer$212,331-60%891-1633$238$13,042,3013Relativity Media
3Rio (2011)$177,85076%344-64$517$139,278,83311Fox
4Fast Five$160,28547%458-271$350$207,404,1609Universal
5Thor$154,518-2%404-471$382$176,866,5828Paramount
6Water for Elephants$81,53226%292-59$279$57,515,13410Fox
7Soul Surfer$77,407--240-24$323$42,931,13512Sony / TriStar
8Something Borrowed$75,701116%30391$250$38,287,8768Warner Bros.
9The Art of Getting By$49,716-61%307-303$162$1,266,4642Fox Searchlight
10The Lincoln Lawyer$40,61835%189-31$215$57,529,41515Lionsgate
11Rango$38,029-9%156-32$244$122,931,89817Paramount
12Jumping the Broom$30,752--117-94$263$37,226,2808Sony / TriStar
13Source Code$22,51320%106-55$212$54,485,94813Summit
14Hoodwinked Too! Hood vs. Evil$17,378-18%114-48$152$9,943,5879Weinstein Company

Platform (1 — 99)

#TitleFri, Jun. 24 2011LocationsAvg.TotalWks.Dist.
1Beginners$129,804215%7228$1,803$1,208,8784Focus
2Born to Be Wild 3D$84,25512%470$1,793$7,590,63812Warner Bros. / IMAX
3Hubble 3D$34,7523%330$1,053$25,995,42667Warner Bros. / IMAX
4Insidious$22,92788%74-24$310$53,476,79013FilmDistrict
5A Better Life$18,976--4--$4,744$18,9761Summit
6Limitless$15,16615%85-32$178$79,142,98115Relativity Media
7Submarine$12,38023%26-2$476$259,2194Weinstein Company
8Hanna$12,31334%59-32$209$40,173,44912Focus
9Jane Eyre (2011)$11,2673%51-17$221$11,152,09616Focus
10Diary of a Wimpy Kid: Rodrick Rules$9,686-26%58-32$167$52,620,73514Fox
11Win Win$6,5196%32-35$204$10,107,40315Fox Searchlight
12Tyler Perry's Madea's Big Happy Family$6,27621%46-25$136$52,875,94710Lionsgate
13The Last Mountain$6,193296%6-1$1,032$76,3004Dada Films
14The Beaver$5,539252%6643$84$946,7308Summit
15Everything Must Go$5,21118%33-22$158$2,619,9847Roadside Attractions
16The Conspirator$3,330-6%25-19$133$11,477,39211Roadside Attractions
17Scream 4$2,044-21%18-21$114$38,172,53011Weinstein Company
18Beautiful Boy$1,466-39%4-4$367$59,7884Anchor Bay Films
19Queen of the Sun: What are the Bees Telling Us?$1,120--6-4$187$209,14041Collective Eye
2035 and Ticking$52372%10$523$74,2316Image Entertainment
21Kill the Irishman$34276%20$171$1,186,32316Anchor Bay Films
22The Music Never Stopped$152-38%2-1$76$249,55615Roadside Attractions